S公司手機(jī)發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-10-26 09:42
【摘要】：由于通信技術(shù)的不斷發(fā)展,3G和4G技術(shù)的不斷發(fā)展和應(yīng)用,手機(jī)現(xiàn)在已經(jīng)成為人們不可或缺的通信工具,手機(jī)終端行業(yè)的飛速發(fā)展帶來了手機(jī)企業(yè)之間的激烈競爭。隨著蘋果的熱賣,安卓平臺的興起,2013年開始手機(jī)行業(yè)已經(jīng)完全進(jìn)入了智能終端產(chǎn)品時代。S公司作為手機(jī)行業(yè)曾經(jīng)的風(fēng)云企業(yè),在2008年開始進(jìn)入虧損困境,近幾年來隨著智能終端的發(fā)展機(jī)遇而逐漸復(fù)蘇走出困境,但由于市場上同等產(chǎn)品競爭激烈,廠商眾多,S公司的產(chǎn)品始終無法在市場上獲得巨大成功,無法引起消費(fèi)者的極大興趣,產(chǎn)品的銷量無法快速提升,現(xiàn)在始終徘徊在銷售榜單前十名的后游位置,并且和其它第二梯隊廠商差距不大。追究其原因,產(chǎn)品創(chuàng)新不足是S公司面臨的最大問題,無法讓用戶把其產(chǎn)品和其他公司的產(chǎn)生區(qū)別,引起用戶購買熱情,所以S公司需要盡快進(jìn)行產(chǎn)品轉(zhuǎn)型和深入發(fā)展。本文通過PEST分析,五力分析模型,SWOT分析對S公司所處的外部環(huán)境和公司內(nèi)部環(huán)境進(jìn)行深入分析,從而得出S公司需要進(jìn)行的戰(zhàn)略措施。這對于我國今后其它手機(jī)制造商公司發(fā)展戰(zhàn)略的研究制定,可以提供一定的參考價值。 論文共分六章。第一章簡要介紹了手機(jī)制造商公司發(fā)展現(xiàn)狀,以及論文的研究目的、框架和重點(diǎn)。第二章介紹了企業(yè)戰(zhàn)略管理理論的發(fā)展過程,主要理論觀點(diǎn)技術(shù)以及戰(zhàn)略管理的流程。第三章分析了外部環(huán)境。第四章對S公司手機(jī)業(yè)務(wù)企業(yè)現(xiàn)狀進(jìn)行分析,識別出S公司未來發(fā)展面臨的優(yōu)勢、劣勢、機(jī)會、挑戰(zhàn),并且對競爭對手進(jìn)行了分析；第五章制定適合S公司的戰(zhàn)略目標(biāo),以及公司層和業(yè)務(wù)層的戰(zhàn)略；第六章提出了戰(zhàn)略實施建議；第七章最本文研究成果進(jìn)行總結(jié)。希望通過對S公司發(fā)展戰(zhàn)略的研究,給其他手機(jī)制造商企業(yè)發(fā)展模式提供參考和借鑒,共同促進(jìn)企業(yè)戰(zhàn)略發(fā)展和轉(zhuǎn)型。
[Abstract]:With the continuous development of communication technology and the development and application of 3G and 4G technology, mobile phone has become an indispensable communication tool. The rapid development of mobile phone terminal industry has brought fierce competition between mobile phone enterprises. With Apple's popularity and the rise of Android platforms, the mobile phone industry has entered the age of smart devices since 2013. S, once a mobile phone company, began to lose money in 2008. In recent years, with the development opportunity of intelligent terminals, it has gradually recovered from its predicament. However, due to the fierce competition and numerous manufacturers in the market for the same products, the products of S Company have never been able to achieve great success in the market. Unable to attract much interest from consumers and unable to quickly boost sales, it is now hovering at the bottom of the top 10, and not far behind other second-tier manufacturers. To investigate the reasons, the product innovation shortage is the biggest problem that S Company faces, which can not make the customers distinguish their products from other companies and arouse the customers' buying enthusiasm, so S Company needs to carry on the product transformation and the thorough development as soon as possible. In this paper, the external environment and internal environment of S Company are deeply analyzed by PEST analysis, five-force analysis model and SWOT analysis, and the strategic measures needed by S Company are obtained. This can provide some reference value for the future development strategy of other mobile phone manufacturers in China. The thesis is divided into six chapters. The first chapter briefly introduces the development of mobile phone manufacturers, as well as the purpose, framework and focus of the thesis. The second chapter introduces the development process of the enterprise strategic management theory, the main theoretical viewpoint and technology, and the process of strategic management. The third chapter analyzes the external environment. The fourth chapter analyzes the current situation of S company mobile phone business enterprises, identifies the strengths, weaknesses, opportunities, challenges faced by S company in the future development, and analyzes the competitors; The fifth chapter makes the strategic goal suitable for S company, and the strategy of company level and business level; the sixth chapter puts forward the strategy implementation suggestion; the seventh chapter summarizes the research results of this paper. It is hoped that through the research on the development strategy of S Company, it can provide reference and reference for other mobile phone manufacturers to promote the development and transformation of the enterprise strategy.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F416.63
本文編號：2295311
[Abstract]:With the continuous development of communication technology and the development and application of 3G and 4G technology, mobile phone has become an indispensable communication tool. The rapid development of mobile phone terminal industry has brought fierce competition between mobile phone enterprises. With Apple's popularity and the rise of Android platforms, the mobile phone industry has entered the age of smart devices since 2013. S, once a mobile phone company, began to lose money in 2008. In recent years, with the development opportunity of intelligent terminals, it has gradually recovered from its predicament. However, due to the fierce competition and numerous manufacturers in the market for the same products, the products of S Company have never been able to achieve great success in the market. Unable to attract much interest from consumers and unable to quickly boost sales, it is now hovering at the bottom of the top 10, and not far behind other second-tier manufacturers. To investigate the reasons, the product innovation shortage is the biggest problem that S Company faces, which can not make the customers distinguish their products from other companies and arouse the customers' buying enthusiasm, so S Company needs to carry on the product transformation and the thorough development as soon as possible. In this paper, the external environment and internal environment of S Company are deeply analyzed by PEST analysis, five-force analysis model and SWOT analysis, and the strategic measures needed by S Company are obtained. This can provide some reference value for the future development strategy of other mobile phone manufacturers in China. The thesis is divided into six chapters. The first chapter briefly introduces the development of mobile phone manufacturers, as well as the purpose, framework and focus of the thesis. The second chapter introduces the development process of the enterprise strategic management theory, the main theoretical viewpoint and technology, and the process of strategic management. The third chapter analyzes the external environment. The fourth chapter analyzes the current situation of S company mobile phone business enterprises, identifies the strengths, weaknesses, opportunities, challenges faced by S company in the future development, and analyzes the competitors; The fifth chapter makes the strategic goal suitable for S company, and the strategy of company level and business level; the sixth chapter puts forward the strategy implementation suggestion; the seventh chapter summarizes the research results of this paper. It is hoped that through the research on the development strategy of S Company, it can provide reference and reference for other mobile phone manufacturers to promote the development and transformation of the enterprise strategy.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F416.63
【參考文獻(xiàn)】
相關(guān)期刊論文 前2條
1 魯義軒;;LTE與智能終端市場加速 移動寬帶駛?cè)搿敖?jīng)營”時代[J];通信世界;2013年17期
2 楊光;;LTE催生移動通信市場競爭新格局[J];通信世界;2014年04期
，本文編號：2295311
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