G公司新產(chǎn)品研發(fā)流程再造研究
[Abstract]:With the development of science and technology and the shortening of product life cycle, enterprises must launch products to meet customers and market as soon as possible to achieve success, especially high-tech industry, it is a high investment, high risk, high return industry. Achieving a high return investment product and sustainable development depends on the efficiency of R & D management. However, from the point of view of product research and development, there are still many deficiencies in the new product R & D process of domestic high-tech enterprises. The management level is generally low, still stay in the traditional style of functional R & D management mode, facing strong competitors, if our high-tech enterprises want to obtain development, we must think about their own competitive advantages. To resolutely remove the negative factors that restrict the development of the company, and to fundamentally carry out changes to realize its own development. G Company is a typical Chinese private high-tech enterprise at the forefront of reform. Its current model of product development process has become more and more unable to meet their own development and customer needs. The main content of this paper is to use the idea of process reengineering to reform the R & D business process of G Company, to take the market demand as the center, to produce the best products as the purpose of the new product development business process reengineering. In order to build G company efficient R & D management system, make it more competitive. From the point of view of the main content of the paper, firstly, this paper summarizes and expounds the related theories of new product development management, process reengineering and so on, and emphatically analyzes the IPD method system and the difference between IPD method and traditional R & D method and so on. Secondly, on the basis of investigation and research, this paper empirically analyzes the development history, R & D status, resources and capability, competitive strategy and product strategy of G Company. On this basis, it points out that R & D management process has become a strategic bottleneck restricting the development of G Company. Secondly, through questionnaire, data research, diagnostic investigation and statistical analysis, the problems reflected in R & D of G Company are reappeared and diagnosed. Then the R & D process of company G is redesigned from the aspects of process framework, structure framework, human resources framework and institutional framework. Finally, on the basis of empirical investigation, combing and reengineering and evaluating the effect of G Company.
【學(xué)位授予單位】:電子科技大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F426.61;F273.1
【共引文獻(xiàn)】
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