發(fā)布時(shí)間：2018-08-01 09:52

【摘要】：十年來我國服裝產(chǎn)業(yè),尤其是服裝外貿(mào)產(chǎn)業(yè)有著突飛猛進(jìn)的發(fā)展。但是隨之而來的是個性消費(fèi)時(shí)代的到來,消費(fèi)者不僅僅只看重服裝的本身品質(zhì),更看重產(chǎn)品的設(shè)計(jì)理念、品牌的意義。本課題先簡要概括我國服裝產(chǎn)業(yè)布局及發(fā)展現(xiàn)狀,再介紹產(chǎn)品設(shè)計(jì)理念,產(chǎn)品設(shè)計(jì)理念分析與研究的確立及原則、產(chǎn)品形象內(nèi)涵、認(rèn)知過程、產(chǎn)品文化等等一系列問題。 現(xiàn)如今,外貿(mào)服裝企業(yè)在我國服裝領(lǐng)域內(nèi)占有很大比重,隨著全球貿(mào)易的發(fā)展,全世界的服裝產(chǎn)業(yè)已經(jīng)開始在同一條行業(yè)鏈上競爭,然而,我國的服裝產(chǎn)業(yè)面臨著缺乏品牌意識,設(shè)計(jì)理念極其設(shè)計(jì)團(tuán)隊(duì)還不夠成熟等問題。目前,我國從事外貿(mào)服裝生產(chǎn)的企業(yè)眾多,但大多企業(yè)從事加工制作生產(chǎn),為“洋”品牌服務(wù),十分欠缺自己的品牌文化及管理運(yùn)營模式,這些問題都影響著我國服裝外貿(mào)企業(yè)的發(fā)展,不利于樹立我國獨(dú)特的,具有中國元素的服裝品牌。本課題將對目前國內(nèi)的服裝企業(yè)整體規(guī)模進(jìn)行深入分析,對服裝外貿(mào)企業(yè)所占比列進(jìn)行深入研究。通過對外貿(mào)服裝企業(yè)的構(gòu)成,產(chǎn)品特點(diǎn),出口方向等方面的研究,結(jié)合大量搜集數(shù)據(jù)進(jìn)行對比調(diào)研,得出我國服裝外貿(mào)企業(yè)未來的發(fā)展道路,同時(shí)深入調(diào)研一些外貿(mào)服裝領(lǐng)軍企業(yè)的發(fā)展?fàn)顩r,經(jīng)營模式等信息,為日后眾多服裝外貿(mào)企業(yè)的發(fā)展提供有利的理論依據(jù)及借鑒指導(dǎo)。通過一系列的分析調(diào)研,得出結(jié)論：外貿(mào)服裝企業(yè)發(fā)展有“三寶”—設(shè)計(jì),品牌效應(yīng),企業(yè)文化。外貿(mào)服裝產(chǎn)業(yè)的發(fā)展最終離不開獨(dú)特新穎的設(shè)計(jì),享譽(yù)國際的品牌知名度和與中華民族文化相結(jié)合的企業(yè)內(nèi)涵。
[Abstract]:In the past ten years, China's garment industry, especially the garment foreign trade industry, has developed by leaps and bounds. But then comes the era of personality consumption. Consumers value not only the quality of clothing, but also the design concept of products and the significance of brand. This paper first briefly summarizes the distribution and development of China's garment industry, and then introduces a series of problems, such as product design concept, the establishment and principle of product design concept analysis and research, product image connotation, cognitive process, product culture and so on. Nowadays, the foreign trade clothing enterprises occupy a large proportion in the clothing field of our country. With the development of the global trade, the clothing industry of the whole world has begun to compete in the same industry chain, however, China's garment industry is faced with the lack of brand awareness, design concept and design team is not mature enough and so on. At present, there are many enterprises engaged in foreign trade garment production in our country, but most of them are engaged in processing and production to serve the "foreign" brand, and lack their own brand culture and management mode. These problems affect the development of China's garment foreign trade enterprises and are not conducive to the establishment of China's unique clothing brand with Chinese elements. This topic will carry on the thorough analysis to the present domestic clothing enterprise overall scale, carries on the thorough research to the clothing foreign trade enterprise proportion. Through the research on the composition, product characteristics and export direction of foreign trade garment enterprises, and combining with a large number of collected data for comparative investigation, we can find out the future development path of our country's garment foreign trade enterprises. At the same time, a thorough investigation of the development of some foreign trade clothing leading enterprises, business models and other information, for the future development of many clothing foreign trade enterprises to provide a favorable theoretical basis and reference guidance. Through a series of analysis and investigation, this paper draws a conclusion that the development of foreign trade garment enterprises has "three treasures"-design, brand effect and corporate culture. The development of foreign trade garment industry can not be separated from unique and novel design, famous international brand and enterprise connotation combined with Chinese culture.
【學(xué)位授予單位】：長春工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.86;F273.2

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