本文選題：美國拓展服務(wù)平臺 + 自主品牌　； 參考：《西南交通大學》2014年碩士論文

【摘要】：中國制造在過去三十年得到長足發(fā)展,但是中國企業(yè)主要依靠OEM方式走向世界的外貿(mào)模式卻面臨越來越多的困境,特別在海外市場把控、品牌建設(shè)、利潤空間等方面。伴隨著商品出口,雖然大量服務(wù)企業(yè)在提供配套商務(wù)服務(wù),但是海外本土市場開拓服務(wù)發(fā)展程度不高,加大了企業(yè)實地拓展海外市場的難度。拓薈商務(wù)希望通過建立美國拓展服務(wù)平臺使得中國企業(yè)更容易實地進入與開拓美國市場,同時實現(xiàn)拓薈業(yè)績增長。美國拓展服務(wù)平臺可以借鑒的案例較少,涉及服務(wù)面較廣,是否具備建立此種業(yè)務(wù)合適的條件、競爭力,以及如何進行策略選擇與策劃是本文研究的問題。本文研究了美國拓展服務(wù)平臺背景、需求、競爭力以及策略。本文通過邏輯推理、實證分析、比較分析相結(jié)合,通過行業(yè)內(nèi)人員訪談、問卷調(diào)查、查閱法規(guī)文件、行業(yè)數(shù)據(jù)資料,從中國制造業(yè)的發(fā)展階段、現(xiàn)狀以及海外拓展面臨的問題點進行切入,具體介紹了海外拓展平臺概念,建立的具體思路；對其商業(yè)模式、市場環(huán)境與前景、競爭力等方面進行了研究并提出相應(yīng)方案與對策；論述了平臺建立的必要性、操作方法與整體思路。本文概述了美國拓展服務(wù)平臺的背景、意義、范圍與思路；從海外拓展服務(wù)行業(yè)背景、現(xiàn)狀等方面闡述了拓薈商務(wù)情況及問題；分析了中國制造企業(yè)對美國拓展服務(wù)平臺需求；運用波特五力模型與SWOT模型評價了平臺的行業(yè)競爭環(huán)境以及自身競爭力；結(jié)合前面的分析,制定出拓展服務(wù)平臺的策略選擇與平臺策劃。通過文章分析,可以得出拓薈美國拓展服務(wù)平臺符合企業(yè)發(fā)展需要,具備資源整合服務(wù)優(yōu)勢與競爭力,在運作上具有可行性。也為海外市場拓展服務(wù)業(yè)提出了一種在目標國設(shè)立資源整合服務(wù)機構(gòu)的創(chuàng)新方案。
[Abstract]:Made in China has made great progress in the past 30 years, but the foreign trade mode that Chinese enterprises mainly rely on OEM to go to the world is facing more and more difficulties, especially in the overseas market control, brand building, profit space and so on. With the export of commodities, although a large number of service enterprises provide supporting business services, the development of overseas domestic market services is not high, which makes it more difficult for enterprises to expand overseas markets on the spot. The company hopes to make it easier for Chinese enterprises to enter and develop the American market and achieve the growth of its performance through the establishment of American expansion service platform. There are few cases that can be used for reference in the United States, involving a wide range of services, whether it has the right conditions to establish this kind of business, competitiveness, and how to choose and plan the strategy is the problem studied in this paper. This paper studies the background, demand, competitiveness and strategy of expanding service platform in the United States. This paper combines logical reasoning, empirical analysis, comparative analysis, interviews with people in the industry, questionnaire survey, reference to legal documents and industry data, from the development stage of China's manufacturing industry. This paper introduces the concept of overseas development platform, the concrete ideas of its establishment, its business model, market environment and prospect. This paper studies the competitiveness and puts forward the corresponding plans and countermeasures, and discusses the necessity, operation method and the whole idea of the platform establishment. This paper summarizes the background, significance, scope and thinking of the American service platform, expounds the business situation and problems from the overseas service industry background and current situation, and analyzes the demand of the Chinese manufacturing enterprises for the American expansion service platform. This paper evaluates the competitive environment of the platform and its own competitiveness by using Porter's five-force model and SWOT model, and formulates the strategy selection and platform planning for expanding service platform by combining the previous analysis. Through the analysis of the article, it can be concluded that the expanding service platform in America meets the needs of enterprise development, has the advantages and competitiveness of resource integration service, and is feasible in operation. It also puts forward an innovative plan to set up resource integration service institutions in target countries for overseas market expansion.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F424

【共引文獻】

相關(guān)博士學位論文 前1條

1 單建華;傳統(tǒng)道路客運企業(yè)的改革與發(fā)展戰(zhàn)略研究[D];長安大學;2014年

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本文編號：2108821