本文選題：發(fā)展戰(zhàn)略 + 戰(zhàn)略實(shí)施��； 參考：《上海交通大學(xué)》2014年碩士論文

【摘要】：JH集團(tuán)是上海地區(qū)高端寫字樓及辦公室裝修行業(yè)最具長期聲望的企業(yè)之一,但目前發(fā)展存在諸多問題。從內(nèi)部視角來看,業(yè)務(wù)發(fā)展方向不明晰、品牌價(jià)值維護(hù)不成功、人才相對(duì)短缺等問題較為突出;而從外部來看,由于宏觀經(jīng)濟(jì)發(fā)展速度減緩,導(dǎo)致市場(chǎng)競(jìng)爭日趨激烈,行業(yè)整體利潤率下滑明顯。上述種種,都將對(duì)JH集團(tuán)的未來的生存與發(fā)展產(chǎn)生深刻的影響。本文研究旨在對(duì)我國公共裝飾行業(yè)的經(jīng)營狀況進(jìn)行深入了解,探討產(chǎn)業(yè)結(jié)構(gòu)競(jìng)爭態(tài)勢(shì),同時(shí)對(duì)JH集團(tuán)本身所具備的優(yōu)劣勢(shì)進(jìn)行系統(tǒng)分析,在此基礎(chǔ)上提出契合JH集團(tuán)實(shí)際的可行戰(zhàn)略方案。本文共計(jì)六章,各章內(nèi)容概述如下:第一章為緒論,包括選題背景與研究意義,國內(nèi)外文獻(xiàn)研究綜述,以及研究方法與論文框架。第二章是JH集團(tuán)外部環(huán)境分析,包括宏觀環(huán)境分析、行業(yè)環(huán)境分析及競(jìng)爭環(huán)境分析等。第三章是JH集團(tuán)內(nèi)部環(huán)境分析,即針對(duì)目標(biāo)企業(yè)作簡單的介紹,分析其業(yè)務(wù)狀況、經(jīng)營績效、內(nèi)部管理策略等,并由此界定公司特有的優(yōu)劣勢(shì)。第四章為戰(zhàn)略分析與制定,根據(jù)內(nèi)外在分析,擬出可行的戰(zhàn)略方向。第五章為公司戰(zhàn)略的職能層保障。第六章為結(jié)論部分。本論文的研究價(jià)值在于了解和掌握J(rèn)H集團(tuán)發(fā)展的生存環(huán)境和條件,指導(dǎo)JH集團(tuán)制定周密的企業(yè)發(fā)展戰(zhàn)略規(guī)劃,并能幫助其他同質(zhì)的公共裝飾企業(yè)準(zhǔn)確了解目前行業(yè)發(fā)展動(dòng)態(tài),為其發(fā)展戰(zhàn)略定位和決策提供有價(jià)值的參考和借鑒。
[Abstract]:JH Group is one of the most prestigious companies in the high-end office and office decoration industry in Shanghai, but there are many problems in its development. From the internal perspective, the business development direction is not clear, the brand value maintenance is not successful, the talent is relatively short, and so on, but from the external point of view, because of the slow down of the macroeconomic development, the market competition becomes more and more fierce. Industry overall profit margin decline is obvious. All these will have a profound impact on the future survival and development of JH Group. The purpose of this study is to deeply understand the management situation of public decoration industry in China, to explore the competitive situation of industrial structure, and to systematically analyze the advantages and disadvantages of JH Group itself. On the basis of this, the feasible strategic plan is put forward, which is suitable for JH Group. There are six chapters in this paper. The content of each chapter is summarized as follows: the first chapter is the introduction, including the background and significance of the selected topic, the literature review at home and abroad, as well as the research methods and the framework of the paper. The second chapter is JH group external environment analysis, including macro environment analysis, industry environment analysis and competition environment analysis. The third chapter is the analysis of JH group's internal environment, that is, the brief introduction of the target enterprise, the analysis of its business status, management performance, internal management strategy, and so on, and then define the unique advantages and disadvantages of the company. The fourth chapter is the strategic analysis and formulation, according to the internal and external analysis, draw up the feasible strategic direction. The fifth chapter is the function level safeguard of the company strategy. Chapter six is the conclusion. The research value of this paper lies in understanding and mastering the living environment and conditions of JH group's development, guiding JH group to formulate a careful strategic plan for enterprise development, and helping other homogeneous public decoration enterprises to understand the current industry development trends accurately. It provides valuable reference and reference for its development strategy orientation and decision-making.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F272;F426.92

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