發(fā)布時(shí)間：2018-06-06 12:01

  本文選題：縣級(jí)供電企業(yè) + 電力營(yíng)銷��； 參考：《華北電力大學(xué)》2014年碩士論文

【摘要】：當(dāng)前,隨著電力市場(chǎng)從賣方市場(chǎng)向買方市場(chǎng)轉(zhuǎn)變,以及電力市場(chǎng)化改革的呼聲日益高漲,創(chuàng)新電力營(yíng)銷策略不僅是適應(yīng)我國(guó)電力市場(chǎng)改革的需要,更是推動(dòng)供電企業(yè)快速發(fā)展的現(xiàn)實(shí)要求。然而,由于電力行業(yè)的壟斷性以及電力商品的特殊性,電力營(yíng)銷具有與一般商品營(yíng)銷的不同特點(diǎn),研究電力營(yíng)銷策略能夠豐富市場(chǎng)營(yíng)銷的一般性理論。因此,本文以某縣級(jí)供電企業(yè)為研究對(duì)象,研究了其電力營(yíng)銷策略的創(chuàng)新,選題具有重要的理論意義和實(shí)用價(jià)值。 首先,在總結(jié)國(guó)內(nèi)外供電企業(yè)電力營(yíng)銷現(xiàn)狀的基礎(chǔ)上,借助營(yíng)銷學(xué)一般理論,對(duì)電力市場(chǎng)營(yíng)銷的涵義、特點(diǎn)以及一般模式進(jìn)行了分析,為本文研究奠定了理論基礎(chǔ)。 其次,結(jié)合諸暨地區(qū)經(jīng)濟(jì)和社會(huì)發(fā)展?fàn)顩r,對(duì)諸暨地區(qū)負(fù)荷歷史特性進(jìn)行了分析,揭示了諸暨地區(qū)負(fù)荷的地理分布,并按電壓等級(jí)和電價(jià)對(duì)用戶進(jìn)行了分類,確定了各次產(chǎn)業(yè)所占負(fù)荷的比重。 然后,運(yùn)用一元線性回歸擬合方法對(duì)諸暨地區(qū)未來五年的負(fù)荷、電量進(jìn)行了預(yù)測(cè),并從低、中、高三種不同增長(zhǎng)幅度下預(yù)測(cè)了未來五年諸暨地區(qū)各次產(chǎn)業(yè)和全社會(huì)用電量,揭示了諸暨地區(qū)未來各次產(chǎn)業(yè)及全社會(huì)的用電量。 接著,以諸暨供電公司為研究對(duì)象,在論述其經(jīng)營(yíng)現(xiàn)狀和電力營(yíng)銷主要完成指標(biāo)的基礎(chǔ)上,分析了其電力營(yíng)銷的現(xiàn)狀。 最后,針對(duì)諸暨供電公司電力營(yíng)銷中存在的問題,確定了諸暨供電公司電力營(yíng)銷的總目標(biāo)和具體目標(biāo),構(gòu)建了諸暨供電公司的電力營(yíng)銷總體思路,提出了諸暨供電公司的電力營(yíng)銷策略。 本文研究采用了定性與定量相結(jié)合的方法,不僅注重從定性角度揭示縣級(jí)供電企業(yè)的電力營(yíng)銷現(xiàn)狀與問題,也通過定量分析確定了負(fù)荷與電量預(yù)測(cè)數(shù)據(jù)。本文研究成果為縣級(jí)供電企業(yè)電力營(yíng)銷工作的開展提供了重要的依據(jù)。
[Abstract]:At present, with the power market changing from seller's market to buyer's market, and the voice of electric power market reform is rising day by day, the innovation of electric power marketing strategy is not only to meet the needs of our country's electricity market reform. It is also a realistic requirement to promote the rapid development of power supply enterprises. However, because of the monopoly of electric power industry and the particularity of power commodity, electric power marketing has different characteristics from general commodity marketing, so the study of electric power marketing strategy can enrich the general theory of marketing. Therefore, this paper takes a county-level power supply enterprise as the research object, studies the innovation of its power marketing strategy, the topic has important theoretical significance and practical value. First of all, on the basis of summarizing the current situation of power marketing in domestic and foreign power supply enterprises, with the aid of general theory of marketing, this paper analyzes the meaning, characteristics and general mode of electricity marketing, which lays a theoretical foundation for the research of this paper. Secondly, according to the economic and social development of Zhuji, the paper analyzes the historical characteristics of the load in Zhuji, reveals the geographical distribution of the load in Zhuji, and classifies the users according to the voltage grade and the electricity price. The proportion of the load of each industry is determined. Then, the paper forecasts the load and electricity consumption of Zhuji region in the next five years by using the one-variable linear regression fitting method, and forecasts the electricity consumption of every industry and the whole society in Zhuji region in the next five years under the three different growth ranges of low, middle and high. It reveals the electricity consumption of the future industry and the whole society in Zhuji area. Then, taking Zhuji Power supply Company as the research object, the paper analyzes the current situation of electric power marketing on the basis of discussing its management status and the main completion index of electric power marketing. Finally, aiming at the problems existing in the electric power marketing of Zhuji Power supply Company, the general goal and concrete target of the electric power marketing of Zhuji Power supply Company are determined, and the general idea of electric power marketing of Zhuji Power supply Company is constructed. The electric power marketing strategy of Zhuji Power supply Company is put forward. This paper adopts the method of combining qualitative and quantitative analysis not only to reveal the current situation and problems of power marketing in county-level power supply enterprises from the qualitative point of view but also to determine the forecasting data of load and electricity quantity through quantitative analysis. The research results of this paper provide an important basis for the development of power marketing in county-level power supply enterprises.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F426.61

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本文編號(hào)：1986449