本文選題：發(fā)展戰(zhàn)略 + 鍵鼠行業(yè)��； 參考：《山東大學》2014年碩士論文

【摘要】：依存于IT行業(yè)的迅猛發(fā)展,鍵鼠行業(yè)以及整個電腦外設行業(yè)在過去的十幾年里得以不斷發(fā)展擴大。隨著社會的越來越多元化,消費者的個性化追求使得鍵盤、鼠標等電腦外設從簡單的輸入、輸出設備演變成為時尚電子快速消費品。移動互聯(lián)時代的到來使得以平板電腦為代表的移動終端代替?zhèn)鹘y(tǒng)PC成為了數(shù)字化生活的核心,鍵盤、鼠標等產(chǎn)品的依存行業(yè)的重大變革對所有鍵鼠行業(yè)企業(yè)來說既是需要把握的市場機會也是能否從行業(yè)中脫穎而出的巨大挑戰(zhàn)。同時,近年來大型電商的興起給了傳統(tǒng)渠道巨大的打擊,一定程度上降低了鍵鼠行業(yè)進入壁壘,增加了新進入者對行業(yè)的威脅。 另一方面,隨著中國勞動力成本的提升,鍵鼠行業(yè)廠商以及整個中國制造業(yè)的成本都在不斷增加。中國工業(yè)機器人對人工的規(guī)模性替代即將帶來工業(yè)機器人行業(yè)的爆發(fā),這給了擁有自動化生產(chǎn)技術經(jīng)驗的企業(yè)帶來了前所未有的市場機遇。 論文的研究對象雷柏科技公司是目前國內(nèi)最大的無線鼠標產(chǎn)品生產(chǎn)商和銷售商,公司在技術研發(fā)、品牌影響力上有很強的競爭實力并擁有專業(yè)自動化系統(tǒng)集成項目團隊這一獨特優(yōu)勢。論文運用SWOT工具對雷柏科技公司的外部環(huán)境機會、威脅及內(nèi)部條件優(yōu)勢、劣勢進行綜合分析,提出運用公司自身的技術和品牌優(yōu)勢,抓住鍵鼠行業(yè)市場快速發(fā)展和工業(yè)機器人行業(yè)即將爆發(fā)的市場機遇,實施技術關系多元化發(fā)展戰(zhàn)略。并指出技術關系多元化戰(zhàn)略的核心就是積極開發(fā)以無線技術應用為基礎的新型行業(yè)產(chǎn)品,圍繞鍵盤、鼠標業(yè)務進行擴張并可同時利用自身的自動化生產(chǎn)技術經(jīng)驗介入工業(yè)機器人集成領域,開拓以自動化為基礎的機器人集成業(yè)務成為公司的新增長點。 論文共分七個部分,第一章部分主要介紹了本文的研究背景研究方法以及可能的創(chuàng)新之處；第二部分介紹了本文研究的相關理論；第三部分為雷柏科技公司發(fā)展的外部環(huán)境進行分析,探討了雷柏科技公司所處的宏觀環(huán)境狀況及行業(yè)環(huán)境狀況；第四部分為雷柏科技公司內(nèi)部條件分析,對雷柏科技公司的發(fā)展歷程、公司治理、經(jīng)營、技術研發(fā)以及人力資源等狀況進行了全面的分析探討；第五部分為雷柏科技公司發(fā)展戰(zhàn)略選擇,在綜合了外部環(huán)境和內(nèi)部條件后提出雷柏科技公司的具體發(fā)展戰(zhàn)略。第六部分為雷柏科技公司戰(zhàn)略實施及風險控制,制定出雷柏科技公司發(fā)展戰(zhàn)略的實施方案并對可預見的風險進行分析和控制。第七部分為研究結(jié)論與展望,總結(jié)研究的結(jié)論與不足,并對后續(xù)的研究進行展開與計劃。 本文的研究是建立在當前鍵鼠行業(yè)所處宏觀環(huán)境分析之上并探討了我國整個鍵鼠行業(yè)的發(fā)展趨勢,對雷柏科技公司實施技術關系多元化發(fā)展戰(zhàn)略的動因、戰(zhàn)略核心、戰(zhàn)略目標、戰(zhàn)略實施及風險控制等進行了全面的分析及論述,可以為雷柏公司的技術關系多元化發(fā)展提供參考,也可以為國內(nèi)其它鍵鼠行業(yè)企業(yè)的發(fā)展戰(zhàn)略制定及實施提供一定的借鑒。
[Abstract]:Depending on the rapid development of the IT industry, the key mouse industry and the whole computer peripheral industry have been expanding in the past decade. With the increasing diversity of the society, the personalized pursuit of the consumers makes the computer peripherals such as the keyboard, mouse and other computer peripherals evolve into fashionable electronic fast consumer goods. The arrival of the era makes the mobile terminal represented by the tablet computer as the substitute for the traditional PC has become the core of the digital life. The major changes in the dependence industry of the keyboard, mouse and other products are both the market opportunities that need to be grasped and the great challenge that can stand out from the industry. The rise of large scale electricity providers has given a huge blow to traditional channels, which has reduced the entry barriers of key mouse industry to some extent, and increased the threat of new entrants to the industry.
On the other hand, with the increase of labor costs in China, the cost of the key mouse industry and the entire Chinese manufacturing industry is increasing. The large-scale substitution of industrial robots for manual labor is about to bring an industrial robot industry, which has brought unprecedented market machines to enterprises with the experience of automated production technology. Encounter.
The research object: RAPOO technology company is the largest manufacturer and seller of wireless mouse products in China. The company has a strong competitive strength in technology research and development, brand influence and has the unique advantage of professional automation system integration project team. The paper uses the SWOT tool for the external environment opportunities of RAPOO technology company. A comprehensive analysis of the advantages and disadvantages of the threat and internal conditions is made, and the advantages of the company's own technology and brand are put forward, and the rapid development of the market of the key mouse industry and the market opportunity that the industrial robot is about to erupt will be seized, and the diversification strategy of technical relations is implemented. The new industry product based on the application of line technology has expanded around the keyboard and the mouse business, and can simultaneously use its own automated production technology experience to intervene in the industrial robot integration field. The development of automation based robot integrated service has become the new growth point of the company.
The thesis is divided into seven parts. The first chapter mainly introduces the research methods and possible innovations of this paper; the second part introduces the relevant theories of this study; the third part analyses the external environment of the development of RAPOO science and technology company, and discusses the macro environment situation and industry of RAPOO technology company. The fourth part is the analysis of the internal conditions of RAPOO technology company. The development process of RAPOO science and technology company, corporate governance, management, technology research and development and human resources are comprehensively analyzed and discussed. The fifth part is the strategic choice for the development of RAPOO technology company, and after the synthesis of the external environment and internal conditions, it puts forward the thunder. The sixth part is the strategy implementation and risk control of RAPOO technology company. The implementation plan of the development strategy of RAPOO technology company is formulated and the foreseeable risk is analyzed and controlled. The seventh part is the conclusion and Prospect of the research, summarizes the conclusions and shortcomings of the research, and carries out the follow-up research. And plan.
The research of this paper is based on the macro environment analysis of the current key mouse industry and discusses the development trend of the whole key mouse industry in China. It makes a comprehensive analysis and Discussion on the motivation, strategic core, strategic goal, strategic implementation and risk control of RAPOO technology company to implement the diversified development strategy of technical relations. It provides a reference for the diversification of technology relations of cypress, and it can also provide some reference for the development and implementation of other domestic key mouse enterprises.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F426.671

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本文編號：1984619