本文選題：上海自貿(mào)區(qū) + ABC公司　； 參考：《吉林大學(xué)》2014年碩士論文

【摘要】：自2008年金融危機(jī)后，中國外向型經(jīng)濟(jì)步入艱難境遇，大多數(shù)外貿(mào)出口企業(yè)經(jīng)營情況每況愈下。服裝出口企業(yè)是我國出口企業(yè)中的典型代表，長期以來，由于采用單一經(jīng)營戰(zhàn)略及低成本戰(zhàn)略，使其在此次金融危機(jī)中遭遇到了前所未有的挑戰(zhàn)，可持續(xù)經(jīng)營能力基本喪失，如果不及時(shí)做出戰(zhàn)略轉(zhuǎn)移，企業(yè)的發(fā)展甚至生存都將受到重大威脅。2013年9月29日，“中國（上海)自由貿(mào)易試驗(yàn)區(qū)”在上海正式掛牌成立。完全不同于國內(nèi)以往的保稅區(qū)，它是中國新一屆政府改革的試驗(yàn)地，標(biāo)志著中國自貿(mào)區(qū)經(jīng)濟(jì)時(shí)代的開始。在這一重大的外部機(jī)遇條件下，外貿(mào)服裝企業(yè)如何因勢利導(dǎo)，充分利用鄰近上海自貿(mào)區(qū)的區(qū)位優(yōu)勢，主動(dòng)調(diào)整發(fā)展戰(zhàn)略，重獲新的發(fā)展動(dòng)力？本文選取一家具有代表性的ABC公司外貿(mào)服裝公司作為研究樣本。通過深入分析ABC公司的內(nèi)外部環(huán)境，采用SWOT戰(zhàn)略分析法，研究外貿(mào)服裝企業(yè)究竟該如何進(jìn)行戰(zhàn)略轉(zhuǎn)移，選擇何種戰(zhàn)略轉(zhuǎn)移方式。 本文首先對戰(zhàn)略轉(zhuǎn)移理論進(jìn)行了闡述，然后對上海自貿(mào)區(qū)成立的背景、任務(wù)、意義及影響力進(jìn)行了介紹和分析。對于ABC公司的內(nèi)外部因素分析，本文采取了PEST分析，競爭五因素分析競爭態(tài)勢分析及SWOT分析法。在戰(zhàn)略選擇分析上，本文采取戰(zhàn)略管理常用的SWOT矩陣戰(zhàn)略分析法，確定了ABC公司市場區(qū)域轉(zhuǎn)移戰(zhàn)略和服務(wù)對象轉(zhuǎn)移戰(zhàn)略。最后，，本文同時(shí)對ABC公司在進(jìn)行轉(zhuǎn)移時(shí)應(yīng)采取的措施也進(jìn)行了分析研究，使公司實(shí)施戰(zhàn)略轉(zhuǎn)移更具有效性和現(xiàn)實(shí)可操作性。 本文研究的創(chuàng)新點(diǎn)在于針對上海自貿(mào)區(qū)的成立，采用SWOT戰(zhàn)略分析方法對一家具有代表性的外貿(mào)服裝企業(yè)的優(yōu)勢、劣勢及外部機(jī)會(huì)、威脅進(jìn)行現(xiàn)實(shí)性分析;通過科學(xué)的戰(zhàn)略匹配，得出科學(xué)的轉(zhuǎn)移戰(zhàn)略，具有較強(qiáng)的時(shí)代感和現(xiàn)實(shí)意義。
[Abstract]:Since the financial crisis in 2008, China's export-oriented economy has entered a difficult situation, and most export enterprises have gone from bad to worse. Garment export enterprises are typical representatives of export enterprises in our country. For a long time, because of adopting a single management strategy and a low cost strategy, they have encountered unprecedented challenges in this financial crisis, and their sustainable management ability has basically lost. If the strategic shift is not made in time, the development and even survival of enterprises will be seriously threatened. On September 29, 2013, the "China (Shanghai) Free Trade Test Zone" was officially established in Shanghai. Totally different from the former bonded zones in China, it is the experimental ground of the new government reform in China and marks the beginning of the economic era of China's free trade zones. Under this important external opportunity, how can the foreign trade garment enterprises make good use of the location advantage of the adjacent Shanghai Free Trade area, adjust the development strategy actively, and regain the new development motive force? This article selects a representative ABC company foreign trade clothing company as the research sample. Through the deep analysis of the internal and external environment of ABC Company and the use of SWOT strategic analysis method, this paper studies how to carry out strategic transfer and what kind of strategic transfer mode should be selected for foreign trade garment enterprises. This paper first expounds the theory of strategic transfer, then introduces and analyzes the background, task, significance and influence of the establishment of Shanghai Free Trade Zone. For the analysis of internal and external factors of ABC, this paper adopts PEST analysis, competitive five-factor analysis and SWOT analysis. In the analysis of strategic choice, this paper adopts the SWOT matrix strategic analysis method, which is commonly used in strategic management, to determine the market regional transfer strategy and service object transfer strategy of ABC Company. Finally, this paper also analyzes and studies the measures that should be taken in the transfer of ABC Company, which makes the implementation of strategic transfer more effective and practical maneuverability. The innovation of this paper is to analyze the advantages, disadvantages, external opportunities and threats of a representative foreign trade clothing enterprise by using SWOT strategic analysis method in view of the establishment of Shanghai Free Trade Zone. The scientific transfer strategy has a strong sense of the times and practical significance.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.86;F272

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