本文選題：產(chǎn)品戰(zhàn)略 + 決策方法��； 參考：《北京交通大學(xué)》2014年碩士論文

【摘要】：本文以聯(lián)想公司為研究對象,以企業(yè)產(chǎn)品戰(zhàn)略規(guī)劃及產(chǎn)品結(jié)構(gòu)調(diào)整為分析要點,深刻探討并論證符合聯(lián)想公司特色的切實可行的產(chǎn)品結(jié)構(gòu)戰(zhàn)略的形成和實施。在描述了聯(lián)想公司手機產(chǎn)品戰(zhàn)略決策的相關(guān)內(nèi)容之后使用到五力模型,SWOT模型和波士頓矩陣研究方法進行分析。其中詳細描述了聯(lián)想公司手機產(chǎn)品戰(zhàn)略目標(biāo),產(chǎn)品競爭的可選擇戰(zhàn)略,產(chǎn)品定位(波士頓矩陣)分析以及產(chǎn)品開發(fā)與組合決策。在進行了以上分析之后引入了產(chǎn)品戰(zhàn)略決策實施及保障方面的研究。主要從公司內(nèi)部四個方面進行描述,實施步驟,企業(yè)文化,組織結(jié)構(gòu),人才培養(yǎng)。本文創(chuàng)新性的將五力模型分析,SWOT分析結(jié)合,同時通過波士頓矩陣方法提出相應(yīng)的競爭性戰(zhàn)略：聯(lián)想公司需要在競爭當(dāng)中使用差別化的戰(zhàn)略。使聯(lián)想公司手機與主要競爭對手形成鮮明的區(qū)隔,該戰(zhàn)略的實施適合于聯(lián)想公司手機發(fā)展初期塑造品牌。獲取發(fā)展資源的要求,目前聯(lián)想公司手機正在實施該戰(zhàn)略,但定位不準(zhǔn)確及執(zhí)行力度偏弱。在制定了戰(zhàn)略之后需要很多重要的因素對其進行保證,其中涉及到企業(yè)文化,組織結(jié)構(gòu)以及人才培養(yǎng)。
[Abstract]:This paper takes Lenovo Company as the research object, takes the product strategic planning and product structure adjustment of the enterprise as the analysis point, deeply discusses and demonstrates the formation and implementation of the feasible product structure strategy which accords with the characteristics of Lenovo Company. After describing the relevant contents of the strategic decision of the mobile phone products of Lenovo Company, we use the five-force model / SWOT model and the Boston matrix research method to analyze. It describes in detail the strategic objectives of Lenovo's mobile phone products, the optional strategy of product competition, the analysis of product positioning (Boston matrix), and the decision of product development and combination. After the above analysis, the research on the implementation and guarantee of product strategy decision is introduced. Mainly from four aspects of the company description, implementation steps, corporate culture, organizational structure, talent training. This paper innovatively combines the five-force model analysis with SWOT analysis and puts forward the corresponding competitive strategy through the Boston matrix method: Lenovo needs to use the differential strategy in the competition. So that Lenovo mobile phone and its main competitors form a distinct division, the implementation of the strategy is suitable for the initial development of Lenovo mobile phone brand building. At present, Lenovo's mobile phone is implementing the strategy, but the positioning is inaccurate and enforcement is weak. After formulating the strategy, many important factors are needed to ensure it, including corporate culture, organizational structure and talent training.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.63;F272

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本文編號：1915402