本文選題：電信設(shè)備市場(chǎng) + 投資　； 參考：《北京郵電大學(xué)》2014年碩士論文

【摘要】：電信設(shè)備市場(chǎng)是一個(gè)非常特別的行業(yè),這個(gè)行業(yè)最大的特點(diǎn)是其提供的是一種全球同步部署的工業(yè)品,每個(gè)區(qū)域差異較小,而且這個(gè)行業(yè)提供的是經(jīng)久耐用的產(chǎn)品,很少頻繁更新或丟棄。宏觀經(jīng)濟(jì)的緩慢復(fù)蘇,以及產(chǎn)業(yè)鏈下游產(chǎn)生需求的運(yùn)營(yíng)商由于語(yǔ)音業(yè)務(wù)萎縮、3G規(guī)模建設(shè)期已過,4G剛開始陸續(xù)建設(shè)、諸多業(yè)務(wù)面臨OTT競(jìng)爭(zhēng)分流等壓力,整體投資持續(xù)低迷,且后續(xù)將進(jìn)入穩(wěn)定微增時(shí)期,這些都對(duì)電信設(shè)備商形成了壓力和挑戰(zhàn)。電信設(shè)備市場(chǎng)已經(jīng)從之前的利潤(rùn)豐厚逐漸轉(zhuǎn)變?yōu)槲⒗袌?chǎng),設(shè)備商從八家甚至更多家發(fā)展到如今規(guī)模的五家。市場(chǎng)需求穩(wěn)定、目標(biāo)市場(chǎng)接近、產(chǎn)品差異化縮小、新技術(shù)持續(xù)研發(fā)投入等等,面臨上述問題,這五家設(shè)備商如何在紅海中競(jìng)爭(zhēng)并且能夠持續(xù)發(fā)展?后續(xù)格局如何變化?本文試圖通過對(duì)宏觀經(jīng)濟(jì)、產(chǎn)業(yè)政策對(duì)全球電信業(yè)的影響以及全球電信業(yè)的市場(chǎng)情況、新技術(shù)發(fā)展情況、各個(gè)設(shè)備商的企業(yè)戰(zhàn)略、營(yíng)銷策略、產(chǎn)品投入等進(jìn)行分析,找出市場(chǎng)需求特點(diǎn),論證各企業(yè)的戰(zhàn)略可行性及效果,探索新技術(shù)發(fā)展方向,從而對(duì)各企業(yè)競(jìng)爭(zhēng)力進(jìn)行評(píng)估,并給出相應(yīng)建議。
[Abstract]:The telecommunications equipment market is a very special industry, and the biggest feature of this industry is that it offers a globally synchronized deployment of industrial products, with little variation in each region, and the industry offers durable products. Rarely frequently updated or discarded. The slow recovery of the macro economy, and the demand generated by operators downstream of the industrial chain, due to the decline of voice services and the beginning of the construction of 4G after the 3G scale construction period, many services are facing pressures such as OTT competition and diversion, and the overall investment is still in a doldrums. And the follow-up will enter a stable period of slight increase, these have formed the pressure and challenge to telecom equipment. The telecoms equipment market has gradually shifted from a lucrative market to a meagre one, with equipment makers growing from eight or more to five today. The market demand is stable, the target market is close, the product differentiation shrinks, the new technology continues to invest in R & D, and so on. Faced with the above problems, how can these five equipment manufacturers compete in the Red Sea and be able to continue to develop? How does the follow-up pattern change? This paper attempts to analyze the impact of macroeconomic, industrial policy on the global telecommunications industry, the market situation of the global telecommunications industry, the development of new technology, the enterprise strategy, marketing strategy, product investment, etc. To find out the characteristics of market demand, to demonstrate the strategic feasibility and effect of each enterprise, to explore the development direction of new technology, to evaluate the competitiveness of each enterprise, and to give some corresponding suggestions.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F416.63

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