本文選題：制造企業(yè) + 服務(wù)化��； 參考：《華北電力大學(xué)》2014年碩士論文

【摘要】：近年來(lái),制造業(yè)服務(wù)創(chuàng)新正成為國(guó)內(nèi)外制造企業(yè)的戰(zhàn)略選擇,現(xiàn)代制造業(yè)面向服務(wù)進(jìn)行創(chuàng)新的趨勢(shì)愈發(fā)明顯,服務(wù)創(chuàng)新在企業(yè)發(fā)展戰(zhàn)略中的地位越來(lái)越重要,服務(wù)創(chuàng)新結(jié)合企業(yè)核心產(chǎn)品已成為現(xiàn)代制造業(yè)企業(yè)爭(zhēng)奪客戶(hù)的重要手段,也成為企業(yè)實(shí)施差異化競(jìng)爭(zhēng)策略、構(gòu)建自身核心競(jìng)爭(zhēng)力的重要工具,服務(wù)創(chuàng)新已經(jīng)成為我國(guó)制造企業(yè)實(shí)現(xiàn)從低成本加工制造環(huán)節(jié)向高價(jià)值鏈環(huán)節(jié)轉(zhuǎn)型的重要戰(zhàn)略途徑。 本文以“某電力設(shè)備制造有限公司”為研究樣本,審視我國(guó)電力設(shè)備制造企業(yè)尤其是中小型企業(yè)服務(wù)創(chuàng)新存在的問(wèn)題及面臨的挑戰(zhàn),試圖構(gòu)建電力設(shè)備制造企業(yè)服務(wù)創(chuàng)新戰(zhàn)略路徑和基本架構(gòu)。具體來(lái)講,本文采用文獻(xiàn)研究方法、案例研究方法和比較研究方法,首先對(duì)電力設(shè)備制造企業(yè)服務(wù)創(chuàng)新的概念、制造業(yè)服務(wù)創(chuàng)新的產(chǎn)生背景進(jìn)行初步研究,分析了電力設(shè)備制造業(yè)對(duì)服務(wù)創(chuàng)新的需求以及電力設(shè)備制造業(yè)服務(wù)創(chuàng)新與企業(yè)核心競(jìng)爭(zhēng)力之間的關(guān)系；其次,本文以“某電力設(shè)備制造有限公司”為樣本,以顧客滿(mǎn)意度指數(shù)為核心,圍繞品牌形象、顧客期望、顧客對(duì)質(zhì)量的感知、顧客對(duì)價(jià)值的感知、顧客滿(mǎn)意度、顧客抱怨和顧客忠誠(chéng)等方面確定了測(cè)評(píng)模型,希望能有效地度量現(xiàn)有顧客滿(mǎn)意情況,發(fā)現(xiàn)目前企業(yè)服務(wù)創(chuàng)新中的短板,發(fā)現(xiàn)提升顧客滿(mǎn)意度的改進(jìn)機(jī)會(huì),采取有針對(duì)性的改進(jìn)措施,從而進(jìn)一步規(guī)范企業(yè)的服務(wù)行為,提升企業(yè)服務(wù)創(chuàng)新水平；第三,本文提出電力設(shè)備制造企業(yè)服務(wù)創(chuàng)新的基本路徑和目標(biāo),應(yīng)首先從服務(wù)創(chuàng)新的初級(jí)階段開(kāi)始,堅(jiān)持循序漸進(jìn)的原則,努力創(chuàng)造和不斷累積服務(wù)創(chuàng)新戰(zhàn)略的內(nèi)外部條件,從基礎(chǔ)做起,按照服務(wù)創(chuàng)新戰(zhàn)略“初級(jí)階段——中級(jí)階段——高級(jí)階段”的路徑,逐步提升中小型電力設(shè)備制造企業(yè)服務(wù)創(chuàng)新水平,在企業(yè)內(nèi)部實(shí)現(xiàn)組織結(jié)構(gòu)再造,加大人力資源支持,營(yíng)造服務(wù)創(chuàng)新的企業(yè)文化,最終建立以差異化的核心競(jìng)爭(zhēng)力為主要目標(biāo)的服務(wù)創(chuàng)新體系。第四,本論文認(rèn)為,中小型電力設(shè)備制造企業(yè)服務(wù)創(chuàng)新的戰(zhàn)略定位應(yīng)著眼于提高企業(yè)的核心競(jìng)爭(zhēng)力,通過(guò)服務(wù)創(chuàng)新戰(zhàn)略,實(shí)現(xiàn)由“產(chǎn)品”的單一供給向“產(chǎn)品——服務(wù)”多元供給的轉(zhuǎn)變,以提高企業(yè)服務(wù)創(chuàng)新水平。
[Abstract]:In recent years, manufacturing service innovation is becoming the strategic choice of domestic and foreign manufacturing enterprises. The trend of service oriented innovation in modern manufacturing industry is becoming more and more obvious. Service innovation plays an increasingly important role in enterprise development strategy. Service innovation combined with core products has become an important means for modern manufacturing enterprises to compete for customers, as well as an important tool for enterprises to implement differentiated competition strategies and build their own core competitiveness. Service innovation has become an important strategic approach for Chinese manufacturing enterprises to transform from low-cost manufacturing to high value chain. In this paper, "a power equipment manufacturing co., Ltd." is taken as a research sample to examine the problems and challenges of service innovation in power equipment manufacturing enterprises, especially in small and medium-sized enterprises in China. This paper attempts to construct the strategic path and basic framework of service innovation in power equipment manufacturing enterprises. Specifically, this paper uses literature research methods, case study methods and comparative research methods, first of all, the concept of service innovation in power equipment manufacturing enterprises, the background of service innovation in manufacturing industry is preliminarily studied. This paper analyzes the demand for service innovation in power equipment manufacturing industry and the relationship between service innovation and core competitiveness of power equipment manufacturing industry. Secondly, this paper takes "a power equipment manufacturing company" as a sample. With customer satisfaction index as the core, the evaluation model is established around brand image, customer expectation, customer perception of quality, customer perception of value, customer satisfaction, customer complaint and customer loyalty. We hope that we can measure the existing customer satisfaction effectively, find the short board in the enterprise service innovation at present, find the opportunity to improve the customer satisfaction, take targeted improvement measures, and further standardize the service behavior of the enterprise. Third, this paper puts forward the basic path and goal of service innovation in electric power equipment manufacturing enterprises, which should start from the initial stage of service innovation and adhere to the principle of gradual and orderly progress. Striving to create and continuously accumulate the internal and external conditions of the service innovation strategy, starting from the foundation, following the path of the service innovation strategy "initial stage-intermediate stage-advanced stage", Step by step to upgrade the level of service innovation in small and medium-sized electric power equipment manufacturing enterprises, to reengineer the organizational structure within the enterprises, to increase the support of human resources, and to create a corporate culture of service innovation, Finally, to establish a differentiated core competitiveness as the main goal of service innovation system. Fourth, this paper believes that the strategic orientation of service innovation in small and medium-sized electric power equipment manufacturing enterprises should focus on improving the core competitiveness of enterprises, through service innovation strategy. In order to improve the level of service innovation, the transformation from "product" single supply to "product-service" multiple supply is realized.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.6;F274

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