本文選題：共青城 + 羽絨服裝產(chǎn)業(yè)�。� 參考：《南昌大學(xué)》2014年碩士論文

【摘要】：上個世紀(jì)70年代,共青城人依托家禽業(yè)資源優(yōu)勢開始了羽絨服裝生產(chǎn)。依靠堅忍不拔的優(yōu)秀品質(zhì)和政府政策支持，共青城羽絨服裝產(chǎn)業(yè)逐漸發(fā)展壯大，在國內(nèi)的影響力不斷擴大，成為共青城的支柱型產(chǎn)業(yè)。通過對產(chǎn)業(yè)經(jīng)濟學(xué)和產(chǎn)業(yè)升級相關(guān)文獻的研究，，筆者發(fā)現(xiàn)學(xué)術(shù)界對產(chǎn)業(yè)升級沒有形成統(tǒng)一的定義。學(xué)術(shù)界的觀點主要集中在兩個方面，一方面是指三次產(chǎn)業(yè)結(jié)構(gòu)的變化。另一方面是指某個產(chǎn)業(yè)部門內(nèi)部由低級向高級、由低勞動生產(chǎn)率向高勞動生產(chǎn)率、由低附加值向高附加值、由勞動密集型向資本、技術(shù)密集型的發(fā)展變化過程。本文結(jié)合服裝產(chǎn)業(yè)鏈理論,對產(chǎn)業(yè)升級進行了重新定義:產(chǎn)業(yè)升級是通過優(yōu)化產(chǎn)業(yè)內(nèi)部結(jié)構(gòu)，關(guān)聯(lián)產(chǎn)業(yè)協(xié)調(diào)發(fā)展而使得產(chǎn)業(yè)素質(zhì)和效率提高的一個過程。 根據(jù)產(chǎn)業(yè)升級的定義,共青城羽絨服裝產(chǎn)業(yè)升級應(yīng)該包括共青城羽絨服裝業(yè)的產(chǎn)業(yè)內(nèi)部結(jié)構(gòu)優(yōu)化和服裝產(chǎn)業(yè)鏈提升兩個層面。目前,共青城羽絨服裝產(chǎn)業(yè)內(nèi)部結(jié)構(gòu)呈現(xiàn)產(chǎn)品層次低，研發(fā)創(chuàng)新能力弱等問題,而共青城羽絨服裝業(yè)又處于服裝產(chǎn)業(yè)鏈的低端,因此共青城羽絨服裝業(yè)產(chǎn)業(yè)升級勢在必行。通過對共青城羽絨服裝產(chǎn)業(yè)現(xiàn)狀分析,獨特的政治優(yōu)勢、優(yōu)越的區(qū)位條件、良好的品牌基礎(chǔ)使為共青城羽絨服裝業(yè)的產(chǎn)業(yè)升級具有可行性，容易達到目標(biāo)。 本文通過產(chǎn)業(yè)升級和服裝產(chǎn)業(yè)鏈研究,結(jié)合共青城羽絨服裝產(chǎn)業(yè)發(fā)展現(xiàn)狀,分別從設(shè)計研發(fā)、品牌建設(shè)和市場營銷三個方面提出了相應(yīng)建議,實現(xiàn)共青城羽絨服裝產(chǎn)業(yè)由低附加值向高附加值轉(zhuǎn)變,成功實現(xiàn)產(chǎn)業(yè)升級。
[Abstract]:Last century 70 s, the Communist Qingcheng people rely on the poultry industry resources superiority began the down clothing production. Relying on the indomitable excellent quality and the support of government policy, the down clothing industry of Communist Qingcheng has gradually developed and expanded, and has become the pillar industry of Communist Qingcheng. Through the study of the literature on industrial economics and industrial upgrading, the author finds that there is no uniform definition of industrial upgrading in academic circles. Academic views mainly focus on two aspects, on the one hand, refers to the three industrial structure changes. On the other hand, it refers to the development and change process from low to high, from low labor productivity to high labor productivity, from low added value to high added value, from labor intensive to capital and technology intensive. Based on the theory of garment industry chain, this paper redefines industrial upgrading: industrial upgrading is a process to improve the quality and efficiency of industry by optimizing the internal structure of the industry and coordinating the development of related industries. According to the definition of industrial upgrading, the upgrading of down clothing industry in Communist Qingcheng should include two levels: the optimization of industrial structure and the upgrading of garment industry chain. At present, the internal structure of down garment industry in Communist Qingcheng presents problems such as low product level and weak ability of R & D innovation. However, the down clothing industry of Communist Qingcheng is at the low end of the clothing industry chain, so it is imperative to upgrade the down and down clothing industry in Communist Qingcheng. Through the analysis of the present situation of down clothing industry in Communist Qingcheng, the unique political advantages, superior location conditions and good brand foundation make it feasible and easy to achieve the goal of upgrading the down and down clothing industry of Communist Qingcheng. In this paper, through the research of industrial upgrading and clothing industry chain, combined with the present situation of down clothing industry development in Communist Qingcheng City, the corresponding suggestions are put forward from three aspects of design and development, brand construction and marketing, respectively. To realize the transformation from low added value to high added value of down garment industry in Communist Qingcheng, and to realize industrial upgrading successfully.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.86

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