本文選題：SWOT分析 + 環(huán)境分析��； 參考：《東北大學(xué)》2014年碩士論文

【摘要】：產(chǎn)業(yè)鏈是否完整是影響沈陽裝備制造業(yè)企業(yè)發(fā)展的一個重要因素。位于沈陽經(jīng)濟技術(shù)開發(fā)區(qū)內(nèi)的沈鼓集團雖然發(fā)展迅速,實力雄厚,但是其生產(chǎn)裝配鼓風(fēng)機的過程中,關(guān)鍵配套設(shè)備工業(yè)驅(qū)動汽輪機是由外部引進的,這使企業(yè)的議價能力較差,生產(chǎn)成本也相對較高。在這樣的背景下,沈鼓集團投入資金,建立了自己的汽輪機生產(chǎn)企業(yè),LTC公司,用于生產(chǎn)工業(yè)驅(qū)動汽輪機。LTC公司作為沈鼓集團旗下的子公司,專門致力于生產(chǎn)、組裝、研發(fā)和銷售工業(yè)驅(qū)動汽輪機及其配套設(shè)備。在汽輪機行業(yè)競爭日趨激烈的情況下,剛剛成立不久的LTC公司,必須要根據(jù)自身的實際情況,根據(jù)行業(yè)的發(fā)展規(guī)律來制定符合企業(yè)自身發(fā)展條件的戰(zhàn)略,從而在行業(yè)中求得生存和發(fā)展。本文首先對企業(yè)戰(zhàn)略管理的相關(guān)理論進行研究,包括企業(yè)戰(zhàn)略管理的概念、研究方法和研究步驟等,將理論研究的結(jié)論應(yīng)用于企業(yè)實際的研究。通過外部環(huán)境分析包括宏觀環(huán)境分析、行業(yè)環(huán)境分析,內(nèi)部環(huán)境分析等,運用PEST分析模型、波特五力分析模型和SWOT分析模型等分析方法,深入研究LTC公司在中國機械制造領(lǐng)域的優(yōu)勢劣勢、機遇威脅。其次,根據(jù)LTC公司的企業(yè)使命和內(nèi)外部環(huán)境的分析結(jié)果,制定公司未來的發(fā)展戰(zhàn)略目標,并對企業(yè)的戰(zhàn)略進行選擇和制定。最后,根據(jù)LTC公司的發(fā)展戰(zhàn)略總體目標和所制定的戰(zhàn)略規(guī)劃,對戰(zhàn)略進行分解,根據(jù)戰(zhàn)略任務(wù)制定相應(yīng)的實施對策,確保在本行業(yè)內(nèi)的競爭優(yōu)勢,使企業(yè)持續(xù)快速發(fā)展。
[Abstract]:Whether the industrial chain is complete or not is an important factor affecting the development of Shenyang equipment manufacturing enterprises. Although Shengu Group, which is located in Shenyang Economic and technological Development Zone, has developed rapidly and has strong strength, during the process of producing and assembling blower, the key supporting equipment, industrial driven steam turbine, is imported from outside, which makes the bargaining power of the enterprise worse. Production costs are also relatively high. Against this background, Shengu Group invested in the establishment of its own steam turbine manufacturing company, LTC, which is used as a subsidiary of Shengu Group as a subsidiary of the Shenyang Drum Group to produce and assemble steam turbines. Develop and sell industrial driven steam turbines and their supporting equipment. With the increasingly fierce competition in the steam turbine industry, LTC Company, which has just been established, must formulate a strategy that conforms to the conditions of the enterprise's own development according to its own actual situation and the law of the development of the industry. In order to survive and develop in the industry. Firstly, this paper studies the related theories of enterprise strategic management, including the concept, research methods and steps of enterprise strategic management, and applies the conclusions of the theoretical research to the actual research of enterprises. Through the external environment analysis including macro environment analysis, industry environment analysis, internal environment analysis, etc., using PEST analysis model, Porter five forces analysis model and SWOT analysis model, etc. Further study LTC's strengths and weaknesses, opportunities and threats in the field of Chinese machinery manufacturing. Secondly, according to the analysis results of LTC company's enterprise mission and internal and external environment, the company's future development strategy goal is formulated, and the enterprise's strategy is selected and formulated. Finally, according to the overall goal of the development strategy and the strategic plan of LTC Company, the strategy is decomposed, and the corresponding implementation countermeasures are worked out according to the strategic task, so as to ensure the competitive advantage in the industry and make the enterprise develop continuously and rapidly.
【學(xué)位授予單位】：東北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.4;F272

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本文編號：1835607