本文選題：傳統(tǒng)媒體 + 融合發(fā)展��； 參考：《國網(wǎng)技術學院學報》2015年06期

【摘要】：當前,"互聯(lián)網(wǎng)+"、新媒體、移動技術已經成為了當今的熱門詞匯,傳統(tǒng)媒體與新媒體的共存、競爭、發(fā)展、融合也日益白熱化。關系國計民生的電網(wǎng)企業(yè),承擔著為經濟社會發(fā)展提供電力保障的重要職責,一直倍受社會公眾的高度關注,其形象塑造與品牌傳播也要順應時代發(fā)展,在傳統(tǒng)媒體與新媒體的傳播中探索新思維和新方法。
[Abstract]:At present, "Internet", new media, mobile technology has become a hot word today, the coexistence, competition, development and integration of traditional media and new media are increasingly intense. The power grid enterprises, which are related to the national economy and the people's livelihood, bear the important responsibility of providing power security for the economic and social development, and have been highly concerned by the public, and their image creation and brand communication should also conform to the development of the times. Explore new ideas and methods in the communication of traditional media and new media.
【作者單位】： 國網(wǎng)山東省電力公司;
【分類號】：F273.2;F426.61
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本文編號：1787709