鼎能公司礦建業(yè)務定位與發(fā)展研究
發(fā)布時間:2018-04-15 02:31
本文選題:礦建業(yè)務 + 定位; 參考:《電子科技大學》2014年碩士論文
【摘要】:中國經濟經過近30年的高速發(fā)展,目前已經進入戰(zhàn)略調整轉型的時期。在新的宏觀經濟環(huán)境下,煤炭市場供大于求,銷售和貨款回收困難。作為傳統(tǒng)煤炭行業(yè)的組成部分,礦建施工業(yè)務也遇到新建項目推遲、在建項目放緩、項目工程量萎縮、工程款很難到位等一系列問題,這已經明顯制約了礦建企業(yè)的生存和發(fā)展。本論文針對礦建企業(yè)的面臨問題,就如何加強戰(zhàn)略研究和搞好業(yè)務定位為主要的研究對象,通過深入分析鼎能公司的外部和內部環(huán)境,對企業(yè)礦建業(yè)務定位和怎樣發(fā)展進行了比較詳細的探討和研究。論文主要內容如下:分析礦建企業(yè)面臨的外部環(huán)境,得出了對礦建業(yè)務有利的因素是,我國煤炭在能源消費中的主體地位未變,行業(yè)內部分企業(yè)退出減輕了行業(yè)競爭,礦建與非煤礦山、道路隧道施工相通,礦建業(yè)務具備了跨行業(yè)競爭的能力。不利的是,煤炭市場供大于求,傳統(tǒng)礦建工程量呈下降趨勢,礦建高危行業(yè)安全生產壓力大,項目施工工農矛盾比較突出,礦建項目員工生產生活條件較差。分析了鼎能公司內部環(huán)境,得出企業(yè)主要優(yōu)勢有:具備多種施工資質,礦建業(yè)務有較高素質的專業(yè)施工隊伍,區(qū)域礦建施工綜合能力突出,可依托國家級技術中心平臺進行技術研發(fā),礦建施工有一定的影響力。主要劣勢有:組織結構不合理,資金實力不強,人才結構不合理,企業(yè)文化整合難度較大。研究了鼎能公司礦建業(yè)務的定位和發(fā)展目標,應將礦建業(yè)務培育為企業(yè)的核心專長,使礦建業(yè)務能力轉化為公司的核心競爭力。目標是將鼎能公司鑄造為西南煤礦綜合施工能力最強的企業(yè)之一,在地質構造復雜、災害嚴重的特殊條件下施工能力領先的、具有獨樹一幟的礦建企業(yè)。研究了戰(zhàn)略實施的途徑,礦建業(yè)務發(fā)展在公司層通過增長性戰(zhàn)略、在經營層通過差異化戰(zhàn)略、在戰(zhàn)略方法上通過戰(zhàn)略聯盟來實現。研究了實現戰(zhàn)略目標的保障措施,應調整和優(yōu)化組織結構、加強財務管理、搞好人力資源管理、強化礦建市場開發(fā)、抓好生產運營、推進企業(yè)文化建設等一系列戰(zhàn)略保障措施,不斷提升企業(yè)綜合競爭力,實現鼎能公司健康持續(xù)發(fā)展。
[Abstract]:After nearly 30 years of rapid development, China's economy has entered a period of strategic adjustment and transformation.In the new macroeconomic environment, the coal market oversupply, sales and loan recovery difficulties.As an integral part of the traditional coal industry, the mining construction business also encountered a series of problems, such as the postponement of new projects, the slowdown of projects under construction, the shrinkage of project quantities, and the difficulty in getting the project funds in place.This has obviously restricted the survival and development of mining construction enterprises.Aiming at the problems faced by the mining construction enterprises, this paper focuses on how to strengthen the strategic research and make a good job of the business orientation, and through the in-depth analysis of the external and internal environment of Ding Neng Company,The location and development of mine construction business in enterprises are discussed and studied in detail.The main contents of this paper are as follows: by analyzing the external environment faced by mining construction enterprises, it is concluded that the favorable factors for mining construction business are that the main position of coal in energy consumption in China has not changed, and some enterprises in the industry have withdrawn from the industry to reduce the competition in the industry.Mine construction and non-coal mines, road tunnel construction, mine construction business with cross-industry competition.The disadvantage is that the coal market is in excess of demand, the amount of traditional mine construction works is declining, the high risk industry of mine construction is under great pressure, the contradiction between the construction workers and the peasants is prominent, and the production and living conditions of the workers in the mine construction project are poor.By analyzing the internal environment of Dingeng Company, it is concluded that the main advantages of the enterprise are: having a variety of construction qualifications, having a professional construction team with high quality in mining construction business, and having outstanding comprehensive construction ability of regional mine construction.Can rely on national technology center platform for technology research and development, mining construction has a certain impact.The main disadvantages are: unreasonable organizational structure, weak capital strength, unreasonable talent structure, difficult integration of corporate culture.This paper studies the orientation and development goal of the mining construction business of Dingeng Company, which should be cultivated into the core specialty of the enterprise, and the ability of mine construction business can be transformed into the core competence of the company.The goal is to cast Ding Neng Company as one of the most powerful enterprises with comprehensive construction ability in southwest coal mines. It is a unique mining construction enterprise with leading construction capacity under the special conditions of complex geological structure and serious disasters.This paper studies the ways to implement the strategy. The development of mine construction business is realized through the growth strategy at the company level, the differentiation strategy at the management level, and the strategic alliance by the strategic method.This paper studies the guarantee measures to achieve the strategic goal, and should adjust and optimize the organization structure, strengthen the financial management, improve the management of human resources, strengthen the development of the mining construction market, do a good job in the production and operation, and promote the construction of the enterprise culture, etc.Constantly improve the comprehensive competitiveness of enterprises, to achieve the healthy and sustainable development of Dingeng Company.
【學位授予單位】:電子科技大學
【學位級別】:碩士
【學位授予年份】:2014
【分類號】:F426.92
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