發(fā)布時間：2018-04-04 03:07

  本文選題：核心競爭力　切入點：服裝企業(yè)　出處：《蘭州理工大學》2014年碩士論文

【摘要】：服裝業(yè)是寧波市的傳統(tǒng)優(yōu)勢產(chǎn)業(yè)和支柱產(chǎn)業(yè),對寧波的經(jīng)濟增長、就業(yè)、社會穩(wěn)定等都起著重要的作用。改革開放以來,寧波服裝業(yè)得到超常規(guī)發(fā)展,涌現(xiàn)了一批以雅戈爾、杉杉為代表的服裝龍頭企業(yè)。目前,寧波擁有各類服裝企業(yè)3000多家,包括雅戈爾、杉杉、羅蒙、唐獅等四大中國馳名商標,太平鳥、洛茲、培羅成等15個中國名牌產(chǎn)品。寧波已經(jīng)形成了以西服、襯衫為龍頭,包括時尚女裝、針織服裝、羊絨服裝、休閑裝、童裝、皮裝等品種的龐大服裝產(chǎn)業(yè)集群。 但是目前寧波服裝業(yè)面臨著“內(nèi)憂外患”的困境：在國內(nèi)市場,除了溫州、杭州等一些省內(nèi)服裝品牌繼續(xù)與寧波品牌競爭外,近兩年來,福建泉州的九牧王、利郎、勁霸等服裝品牌,發(fā)展勢頭也甚旺,在聲勢上超過寧波服裝。在國際市場上,自我國加入WTO之后,寧波的紡織品與服裝出口貿(mào)易也迎來了機遇和挑戰(zhàn)。人民幣升值,原材料、勞動力成本上漲,致使企業(yè)出口量減少,利潤銳減,競爭力下降。外加許多國外品牌長驅(qū)直入,占據(jù)了中國消費市場的半壁江山,致使大眾對國內(nèi)品牌的需求減弱。因此提升寧波服裝業(yè)的競爭力是當務(wù)之急。這不僅對寧波的服裝業(yè)同時也對我國的服裝業(yè)的可持續(xù)發(fā)展有重要的現(xiàn)實意義。 本文從企業(yè)核心競爭力的概述入手,簡要介紹了本研究的理論基礎(chǔ)以及服裝企業(yè)核心競爭力的內(nèi)涵、特征及作用和服裝企業(yè)核心競爭力的形成機理。然后是對寧波市服裝企業(yè)的核心競爭力的分析,包括服裝企業(yè)核心競爭力的內(nèi)涵、特征及作用以及服裝企業(yè)核心競爭力的形成機理和寧波市服裝企業(yè)的核心競爭力分析。接著是國內(nèi)外成功企業(yè)提升核心競爭力的經(jīng)驗借鑒,包括麥考林提升核心競爭力的經(jīng)驗和ASOS提升核心競爭力的經(jīng)驗。然后在前面分析的基礎(chǔ)上提出了寧波市服裝企業(yè)核心競爭力優(yōu)化及保障措施。最后是結(jié)論。
[Abstract]:Clothing industry is the traditional advantage industry and pillar industry in Ningbo, which plays an important role in Ningbo's economic growth, employment and social stability.Since the reform and opening up, Ningbo clothing industry has developed beyond normal, a group of clothing leading enterprises represented by Youngor and Cunninghamia lanceolata have emerged.At present, Ningbo has more than 3000 clothing enterprises, including Youngor, Cunninghamia, Luo Meng, Tang Shi and other four well-known Chinese trademarks, Taiping Bird, Luozi, Peiroshing and other 15 Chinese famous brand products.Ningbo has formed a huge clothing industry cluster with suit, shirt as the leading, including fashion women's clothing, knitted clothing, cashmere clothing, casual wear, children's clothing, leather clothing and other varieties.However, at present, the clothing industry in Ningbo is facing the dilemma of "internal and external troubles": in the domestic market, in addition to Wenzhou, Hangzhou and other provinces, clothing brands continue to compete with Ningbo brands. In the past two years, nine pastoral kings and Lilang in Quanzhou, Fujian Province, have continued to compete.Jinba and other clothing brands, development momentum is also very prosperous, in the momentum over Ningbo clothing.In the international market, after China's entry into WTO, Ningbo's textile and clothing export trade has also ushered in opportunities and challenges.RMB appreciation, raw materials and labor costs increase, resulting in reduced enterprise exports, profits and competitiveness.In addition, many foreign brands drive in and occupy half of China's consumer market, which weakens public demand for domestic brands.Therefore, it is urgent to enhance the competitiveness of Ningbo clothing industry.This is of great practical significance not only to the clothing industry of Ningbo, but also to the sustainable development of the clothing industry in our country.Starting with the summary of the core competence of enterprises, this paper briefly introduces the theoretical basis of this study, the connotation, characteristics and functions of the core competence of garment enterprises and the forming mechanism of the core competitiveness of garment enterprises.Then it analyzes the core competitiveness of garment enterprises in Ningbo, including the connotation, characteristics and functions of the core competitiveness of garment enterprises, the formation mechanism of core competitiveness of garment enterprises and the core competitiveness of garment enterprises in Ningbo.Then there is the experience of promoting core competence of successful enterprises at home and abroad, including Mecoxlane's experience of promoting core competence and ASOS's experience of enhancing core competitiveness.Then, on the basis of the above analysis, the optimization and safeguard measures of Ningbo garment enterprises' core competence are put forward.Finally is the conclusion.
【學位授予單位】：蘭州理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.86

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本文編號：1708099