本文選題：集成電路晶圓制造　切入點(diǎn)：SWOT分析　出處：《上海交通大學(xué)》2014年碩士論文

【摘要】：集成電路產(chǎn)業(yè)是我國(guó)政府近來一直重點(diǎn)扶植的高新技術(shù)產(chǎn)業(yè),也被公認(rèn)為國(guó)家的經(jīng)濟(jì)支柱型產(chǎn)業(yè)。隨著全球經(jīng)濟(jì)進(jìn)入全面全球化,集成電路晶圓制造行業(yè)也伴隨著經(jīng)歷了自由競(jìng)爭(zhēng)市場(chǎng)的時(shí)代。通過各晶圓制造企業(yè)間的兼并收購(gòu),行業(yè)出現(xiàn)了幾家巨無霸晶圓制造公司,現(xiàn)在全球的集成電路晶圓制造行業(yè)也逐步顯現(xiàn)出寡頭競(jìng)爭(zhēng)的端倪�？偛课挥谏虾５募呻娐肪A制造公司中芯國(guó)際公司是在大陸政府關(guān)注下,于2000年建立的第一家總部位于大陸本土的集成電路晶圓制造公司,目前依然保持著中國(guó)大陸集成電路晶圓制造技術(shù)的領(lǐng)先地位。過去的10多年,中芯國(guó)際和其行業(yè)主要競(jìng)爭(zhēng)對(duì)手們一直以擴(kuò)充產(chǎn)能,兼并收購(gòu)中小集成電路制造工廠來降低成本,成本領(lǐng)先戰(zhàn)略成為中芯國(guó)際建廠以來的主要經(jīng)營(yíng)戰(zhàn)略和競(jìng)爭(zhēng)戰(zhàn)略。但是,隨著行業(yè)進(jìn)入寡頭競(jìng)爭(zhēng)時(shí)代的特點(diǎn),中芯國(guó)際需要轉(zhuǎn)變?cè)瓉淼母?jìng)爭(zhēng)策略,必須著眼于技術(shù)和管理創(chuàng)新來降低生產(chǎn)成本從而獲取競(jìng)爭(zhēng)優(yōu)勢(shì)。本文就是基于為中芯國(guó)際尋找技術(shù)和管理創(chuàng)新的競(jìng)爭(zhēng)策略,依循當(dāng)代主流的企業(yè)戰(zhàn)略分析模式,采用了流行的經(jīng)濟(jì)戰(zhàn)略分析工具。運(yùn)用波特五力分析模型對(duì)中芯國(guó)際公司所處的集成電路行業(yè)進(jìn)行了詳細(xì)分析;行業(yè)內(nèi)橫向比較了中芯國(guó)際和它的主要競(jìng)爭(zhēng)對(duì)手;針對(duì)中芯國(guó)際進(jìn)行了比較詳細(xì)的SWOT分析。文章還將經(jīng)濟(jì)學(xué)和管理學(xué)的理論與中芯國(guó)際的企業(yè)實(shí)踐結(jié)合,并著眼于中芯國(guó)際的具體實(shí)踐進(jìn)行了定性和定量分析,輔助結(jié)合經(jīng)濟(jì)博弈論的古諾模型的建模分析和論證,在實(shí)踐分析的基礎(chǔ)上提出有利中芯國(guó)際企業(yè)發(fā)展的縱向合作研發(fā)競(jìng)爭(zhēng)策略。建議中芯國(guó)際在過去單純以擴(kuò)充產(chǎn)能和降低生產(chǎn)成本的成本領(lǐng)先戰(zhàn)略上發(fā)展更具有競(jìng)爭(zhēng)力的價(jià)值鏈向上縱向合作研發(fā)結(jié)盟集成電路研發(fā)公司的競(jìng)爭(zhēng)策略,并且持續(xù)保持在同行業(yè)比較優(yōu)勢(shì)。隨著集成電路晶圓制造行業(yè)從自由競(jìng)爭(zhēng)的模式步入寡頭競(jìng)爭(zhēng)時(shí)代,基于產(chǎn)業(yè)價(jià)值鏈的縱向合作研發(fā)策略是對(duì)中芯國(guó)際而言很好的一個(gè)企業(yè)競(jìng)爭(zhēng)策略,并且可以為中芯國(guó)際獲得持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)。該競(jìng)爭(zhēng)策略可以給中芯國(guó)際帶來3點(diǎn)好處:通過縱向合作研發(fā),中芯國(guó)際可以提高自身的科技研發(fā)能力,擁有更多的自主知識(shí)產(chǎn)權(quán)的專利,增強(qiáng)競(jìng)爭(zhēng)力;通過縱向合作研發(fā),中芯國(guó)際可以有效減少產(chǎn)業(yè)價(jià)值鏈上游的集成電路芯片設(shè)計(jì)公司在選擇中游集成電路晶圓制造公司時(shí)的機(jī)會(huì)主義風(fēng)險(xiǎn);通過縱向合作研發(fā),中芯國(guó)際可以更方便的獲得上游集成電路芯片設(shè)計(jì)的最新的技術(shù)水平和生產(chǎn)需求信息,較競(jìng)爭(zhēng)對(duì)手更快的適應(yīng)客戶市場(chǎng)進(jìn)行公司經(jīng)營(yíng)方針改變。
[Abstract]:The integrated circuit industry is a high-tech industry supported by the Chinese government recently. It is also recognized as the pillar industry of the country's economy. As the global economy enters into full globalization, The IC wafer manufacturing industry has also experienced an era of free market competition. Through mergers and acquisitions among wafer manufacturing enterprises, several giant wafer manufacturing companies have emerged in the industry. Now the global IC wafer manufacturing industry is also gradually showing signs of oligopoly. SMIC, a Shanghai-based IC wafer manufacturing company, is under the attention of the mainland government. The first mainland-based IC wafer manufacturing company, established in 2000, still holds the leading position in the manufacturing technology of integrated circuit wafers in mainland China. SMIC and its major competitors in the industry have been reducing costs by expanding production capacity, annexing and purchasing small and medium-sized integrated circuit manufacturing plants. The cost leading strategy has become the main business strategy and competitive strategy of SMIC since its establishment. As the industry enters the era of oligopoly competition, SMIC needs to change its original competitive strategy. We must focus on technology and management innovation to reduce production cost and gain competitive advantage. This paper is based on the competitive strategy of finding technology and management innovation for SMIC, following the mainstream enterprise strategy analysis model. Using the popular tools of economic strategy analysis, the paper makes a detailed analysis of the integrated circuit industry of SMIC by using Porter's five-force analysis model, compares SMIC and its main competitors in the industry horizontally. This paper also combines the theory of economics and management with the enterprise practice of SMIC, and focuses on the qualitative and quantitative analysis of SMIC's specific practice. Modeling, analysis and demonstration of Cournot model combined with economic game theory, On the basis of practical analysis, this paper puts forward a vertical cooperative R & D competition strategy that is beneficial to SMIC's development. It is suggested that SMIC should develop a more competitive strategy in the past simply to expand production capacity and reduce production cost. Competitive value chain up vertical cooperative R & D alliance IC R & D company's competitive strategy, As the IC wafer manufacturing industry moves from a free competition model to an era of oligopoly competition, Vertical cooperative R & D strategy based on industrial value chain is a good competition strategy for SMIC. This competitive strategy can bring three benefits to SMIC: through vertical cooperation, SMIC can improve its scientific and technological R & D capability. Patents with more independent intellectual property rights to enhance competitiveness; through vertical cooperation in research and development, SMIC can effectively reduce the opportunistic risks of IC chip design companies upstream in the industrial value chain in selecting mid-stream IC wafer manufacturing companies. SMIC can more conveniently obtain the latest technology level and production demand information of the upstream IC chip design, and adapt to the customer market faster than the competitors to change the company's business policy.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.6;F271

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