本文選題：葡萄酒　切入點(diǎn)：品牌　出處：《石河子大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：進(jìn)入21世紀(jì)以來(lái),中國(guó)經(jīng)濟(jì)得到迅速發(fā)展,國(guó)內(nèi)的葡萄酒市場(chǎng)容量也隨之增加。怎么樣利用好社會(huì)資源配置效率提高帶來(lái)的紅利,需要每個(gè)葡萄酒企業(yè)深思熟慮,考慮實(shí)施今后的國(guó)際化戰(zhàn)略,為在日新月異的紅酒市場(chǎng)中贏得一席之地而努力。本文主要分析對(duì)象是新疆張?jiān)０捅Ｄ芯艟魄f有限公司,運(yùn)用一些常用的戰(zhàn)略理念及研究分析工具,從外部的環(huán)境變化和市場(chǎng)的演變著手,分析新疆張?jiān)９驹鲩L(zhǎng)型戰(zhàn)略在實(shí)施過(guò)程中的可取和不足之處。從而得出一些建設(shè)性意見為民族品牌的企業(yè)更好的參與市場(chǎng)競(jìng)爭(zhēng)得到更好發(fā)展提供幫助。最后本文的結(jié)論是:面對(duì)不斷變化的國(guó)際和國(guó)內(nèi)市場(chǎng),企業(yè)戰(zhàn)略實(shí)施必須建立在優(yōu)化產(chǎn)業(yè)結(jié)構(gòu)、布局,拓展產(chǎn)業(yè)領(lǐng)域;完善集團(tuán)化管控體制和管理機(jī)制;提高資本運(yùn)作能力;強(qiáng)化人力資源管理;推進(jìn)企業(yè)信息化建設(shè);政府出臺(tái)扶持政策,這6個(gè)支點(diǎn)之上。
[Abstract]:Since 21th century, with the rapid development of China's economy, the domestic wine market capacity has also increased. How to make good use of the dividends brought by the increase in social resource allocation efficiency requires careful consideration by every wine company. Consider the implementation of the future international strategy, and strive to win a place in the rapidly changing wine market. Using some commonly used strategic concepts and research and analysis tools, starting from the external environment changes and the evolution of the market, This paper analyzes the desirability and inadequacies of the growth strategy of Xinjiang Changyu Company in the process of implementation, and draws some constructive suggestions for the enterprises of national brands to better participate in the market competition and get better development. Finally, this paper provides the help for the enterprises of national brands to participate in the market competition better and develop better. The conclusion is: in the face of changing international and domestic markets, The implementation of enterprise strategy must be based on optimizing the industrial structure, layout, expanding the industrial field, perfecting the collectivized control system and management mechanism, improving the ability of capital operation, strengthening the management of human resources, promoting the construction of enterprise information. The government issued support policy, above these 6 fulcrum.
【學(xué)位授予單位】：石河子大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.82

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 胡玉娟;中國(guó)葡萄酒行業(yè)的市場(chǎng)結(jié)構(gòu)和市場(chǎng)績(jī)效[D];中國(guó)農(nóng)業(yè)大學(xué);2003年

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本文編號(hào)：1644907