本文選題：服裝出口　切入點(diǎn)：貿(mào)易方式　出處：《浙江理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：我國是世界上最大的服裝出口國，但并非出口強(qiáng)國。在產(chǎn)業(yè)規(guī)模與市場份額高速增長的同時(shí)，產(chǎn)品附加值越來越低，國際競爭力呈現(xiàn)下降的態(tài)勢。這與近幾年國內(nèi)生產(chǎn)成本上升、人民幣升值以及周邊發(fā)展中國家的競爭加劇不無關(guān)系；更重要的是，我國服裝業(yè)在全球價(jià)值鏈中的劣勢定位，自有品牌與核心能力的缺乏使得粗放型貿(mào)易增長方式的問題日漸突出。在高新技術(shù)與傳統(tǒng)產(chǎn)業(yè)日益融合，服裝產(chǎn)業(yè)由勞動(dòng)密集型向創(chuàng)新、創(chuàng)意密集型產(chǎn)業(yè)轉(zhuǎn)化的背景下，研究貿(mào)易方式升級(jí)，，對(duì)轉(zhuǎn)變服裝出口增長方式有著重要意義。 本文以浙江省服裝出口貿(mào)易為研究對(duì)象，在總結(jié)國內(nèi)外學(xué)者對(duì)貿(mào)易方式相關(guān)研究的基礎(chǔ)上，依據(jù)貿(mào)易理論、核心能力理論和新增長理論對(duì)服裝出口貿(mào)易方式升級(jí)進(jìn)行探討。首先對(duì)服裝出口貿(mào)易的特性及核心能力影響貿(mào)易方式升級(jí)的機(jī)理進(jìn)行分析，繼而對(duì)浙江服裝出口貿(mào)易總量和結(jié)構(gòu)進(jìn)行考察，在此基礎(chǔ)上提出研究假設(shè)；然后實(shí)證分析了不同企業(yè)特質(zhì)及貿(mào)易方式下，核心能力與企業(yè)績效的差異性，運(yùn)用回歸分析驗(yàn)證了核心能力、貿(mào)易方式升級(jí)與企業(yè)績效三者間的關(guān)系；進(jìn)而以萬事利集團(tuán)為典型案例，闡釋其通過強(qiáng)化和整合核心能力以推動(dòng)貿(mào)易方式升級(jí)的路徑。主要得出以下結(jié)論： （1）核心能力和績效在企業(yè)特征及貿(mào)易方式兩方面表現(xiàn)出顯著的差異。不同成立年限、職工人數(shù)、注冊(cè)資本和貿(mào)易方式的企業(yè)在在通路能力、設(shè)計(jì)能力和品牌能力及財(cái)務(wù)績效和市場績效的差異性較大，在加工能力、制造能力及組織績效上并無顯著差異； （2）核心能力對(duì)推動(dòng)服裝出口貿(mào)易方式升級(jí)作用顯著。其中，加工能力、制造能力和通路能力對(duì)OEM貿(mào)易方式有正向顯著影響；制造能力、通路能力和設(shè)計(jì)能力對(duì)ODM貿(mào)易方式有正向顯著影響；制造能力、通路能力、設(shè)計(jì)能力和品牌能力對(duì)OBM貿(mào)易方式有正向顯著影響； （3）不同貿(mào)易方式對(duì)企業(yè)績效有正向的影響關(guān)系。其中，OEM貿(mào)易方式對(duì)財(cái)務(wù)績效和組織績效有正向顯著影響，ODM貿(mào)易方式對(duì)財(cái)務(wù)績效、市場績效和組織績效有正向顯著影響；OBM貿(mào)易方式對(duì)市場績效和組織績效有正向顯著影響； （4）強(qiáng)化與整合企業(yè)的核心能力可以加速服裝出口貿(mào)易方式的升級(jí)。通過案例分析發(fā)現(xiàn)，強(qiáng)化OEM階段的加工、制造能力以不斷提升產(chǎn)品質(zhì)量，并適時(shí)整合并優(yōu)化企業(yè)的通路能力，設(shè)計(jì)能力及品牌能力，可加速服裝出口企業(yè)向ODM或OBM升級(jí)。
[Abstract]:China is the world's largest clothing exporter, but not an export power.At the same time as the rapid growth of industrial scale and market share, the added value of products is becoming lower and lower. International competitiveness shows a declining trend. This is related to the rising domestic production costs, the appreciation of the RMB and the intensification of competition in neighboring developing countries. More importantly, China's clothing industry has a weak position in the global value chain. The lack of private brand and core competence makes the problem of extensive trade growth mode become more and more prominent. Under the background of the combination of high and new technology and traditional industry, the garment industry is changing from labor intensive to innovation, creative intensive industry. It is of great significance to study the upgrading of trade mode to change the growth mode of garment export. This article takes Zhejiang Province clothing export trade as the research object, on the basis of summarizing the domestic and foreign scholars' research on the trade mode, according to the trade theory, The core competence theory and the new growth theory discuss the upgrading of garment export trade mode. Firstly, the characteristics of clothing export trade and the mechanism of core competence influencing the upgrading of trade mode are analyzed. Based on the investigation of the total amount and structure of Zhejiang garment export trade, this paper puts forward the research hypothesis, and then empirically analyzes the differences between core competence and enterprise performance under different enterprise characteristics and trade modes. Regression analysis is used to verify the relationship among core competence, trade mode upgrading and enterprise performance, and then take MasterCard Group as a typical case. Explain its path to promote trade upgrading by strengthening and integrating core competencies. The main conclusions are as follows:. (1) Core competence and performance are significantly different in terms of enterprise characteristics and trade mode. Enterprises with different founding years, number of employees, registered capital and trade mode are in the channel ability, Design ability, brand ability, financial performance and market performance are quite different, but there is no significant difference in processing ability, manufacturing ability and organizational performance. (2) Core competence plays a significant role in promoting the upgrading of garment export trade mode. Among them, processing capacity, manufacturing capability and channel ability have a positive and significant impact on OEM trade mode. Access ability and design ability have positive and significant influence on ODM trade mode, manufacturing ability, channel ability, design ability and brand ability have positive and significant influence on OBM trade mode. 3) there is a positive relationship between different trade modes and enterprise performance, among which OEM trade mode has positive and significant influence on financial performance and organizational performance. Market performance and organizational performance have a positive and significant impact on OBM trading mode on market performance and organizational performance; 4) strengthening and integrating the core competence of the enterprise can accelerate the upgrading of the fashion export trade mode. Through the case analysis, it is found that the processing and manufacturing ability of the OEM stage should be strengthened in order to continuously improve the product quality, and to integrate and optimize the access ability of the enterprise at the right time. Design ability and brand ability, can accelerate clothing export enterprises to ODM or OBM upgrade.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.86;F752.62

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