本文選題：LTPS　切入點：發(fā)展戰(zhàn)略　出處：《電子科技大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：CH集團(tuán)是一家集智能電視,冰箱、IT、空調(diào),冰箱,數(shù)字通訊,網(wǎng)絡(luò)服務(wù),一、二次電源、小家電、商用電子系統(tǒng)等產(chǎn)業(yè)為一體的多元化跨國公司。公司以3C融合的經(jīng)營理念,整合全球信息技術(shù)資源,建立了國家級長虹技術(shù)中心。目前公司已經(jīng)依據(jù)“信心、韌性、開放”的技術(shù)方針,創(chuàng)立了一個開放式的研發(fā)創(chuàng)新體系。為全面擁抱互連網(wǎng)時代從08年開始從傳統(tǒng)家電業(yè)向3C轉(zhuǎn)型,并根據(jù)三坐標(biāo)方針加大向上游關(guān)鍵元器件產(chǎn)業(yè)進(jìn)行垂直整合,目前已經(jīng)形成較為完美的信息產(chǎn)業(yè)體系。根據(jù)2005年公司確立的“三坐標(biāo)”的發(fā)展戰(zhàn)略,在產(chǎn)業(yè)價值鏈方向,延伸至核心技術(shù)和關(guān)鍵部品戰(zhàn)略,專注于集成電路設(shè)計,嵌入式軟件設(shè)計,顯示器件三大核心技術(shù)能力。沿著產(chǎn)業(yè)形態(tài)方向,朝3C融合發(fā)展,已經(jīng)進(jìn)入IT領(lǐng)域,通信,信息家電,如互聯(lián)網(wǎng),同時進(jìn)入冰箱領(lǐng)域,完善白電產(chǎn)業(yè)鏈;沿的商業(yè)模式,打破了產(chǎn)品,內(nèi)容,服務(wù)的界限并同微軟,AMD,中國電信,華為,盛大,中興,阿爾卡特等知名企業(yè)形成了戰(zhàn)略合作伙伴關(guān)系。整合內(nèi)容和服務(wù),從傳統(tǒng)離散的交易模式連續(xù)交易模式轉(zhuǎn)變。[1]為使公司從傳統(tǒng)制造向高端制造轉(zhuǎn)移,公司07年投資60多億收購韓國ORION公司并進(jìn)入PDP制造領(lǐng)域。隨著近年來LTPS(低溫液晶硅)產(chǎn)業(yè)飛速發(fā)展,以LTPS-LCD和AMOLED新型顯示器件高速發(fā)展,成為新一代的顯示器件。本文目的是幫助CH集團(tuán)公子公司COO公司根據(jù)內(nèi)外環(huán)境和自己的優(yōu)勢、劣勢制訂出適合自己的LISP產(chǎn)業(yè)發(fā)展之路。本文應(yīng)用PEST、SWOT的戰(zhàn)略分析方法,第一步從外部環(huán)境著手,分析COO公司目前所處行業(yè)的外部環(huán)境隨著顯示器件產(chǎn)業(yè)的發(fā)展,以LTPS為基礎(chǔ)的LTPS-TFT和AMOLED在未來到十五年內(nèi)以取代現(xiàn)有的的非晶硅LCD和PDP產(chǎn)品,并且隨著消費者的需求不斷增大。第二步從內(nèi)部環(huán)境來著手,從資源分析入手,分析COO公司的財務(wù)資源、技術(shù)資源和營銷渠道資源,COO公司與國內(nèi)同行相比找出公司的優(yōu)勢、劣勢和機會。最后通過內(nèi)部和外部環(huán)境的分析,立足目前激烈的市場競爭,結(jié)合COO公司的實際情況,提出COO公司發(fā)展的方案,提出公司在LTPS產(chǎn)業(yè)發(fā)展的近期戰(zhàn)略和遠(yuǎn)期目標(biāo)戰(zhàn)略。以制訂發(fā)展COO公司在發(fā)展LTPS產(chǎn)業(yè)的最優(yōu)發(fā)展戰(zhàn)略。
[Abstract]:Ch Group is a diversified multinational company which integrates intelligent TV, refrigerator ITS, air conditioning, refrigerator, digital communication, network service, primary, secondary power supply, small household appliances, commercial electronic system and so on. Integrating global information technology resources and establishing a national Changhong Technology Center. At present, the company has adopted the technical policy of "confidence, resilience and openness". Created an open research and development innovation system. In order to fully embrace the Internet era from the traditional home appliances industry to 3C transformation from 2008, and according to the three-dimensional guidelines to increase the vertical integration of upstream key components industry, At present, a relatively perfect information industry system has been formed. According to the "three coordinate" development strategy established by the company in 2005, in the direction of industrial value chain, it extends to core technology and key components strategy, focusing on integrated circuit design. Embedded software design, display devices three core technical capabilities. Along the direction of industrial form, the direction of 3C integration development, has entered the IT field, communications, information appliances, such as the Internet, at the same time into the refrigerator field, improve the white electricity industry chain; Along the business model, it has broken the boundaries of products, content, services and formed a strategic partnership with Microsoft Inc., China Telecom, Huawei, Shanda, ZTE, Alcatel and other well-known enterprises. A shift from a traditional discrete trading model to a continuous trading model. [1] to shift companies from traditional manufacturing to high-end manufacturing, In 2007, the company invested more than 6 billion to purchase Korea ORION Company and entered the field of PDP manufacturing. With the rapid development of LTPS (cryogenic liquid crystal silicon) industry in recent years, the new display devices of LTPS-LCD and AMOLED have developed rapidly. The purpose of this paper is to help COO Company of Ch Group to work out a suitable way for the development of LISP industry according to the internal and external environment and its own advantages and disadvantages. The first step is to analyze the external environment of COO's current industry. With the development of the display device industry, LTPS-TFT and AMOLED based on LTPS will replace the existing amorphous silicon LCD and PDP products within 15 years. And with the increasing demand of consumers, the second step starts from the internal environment, starting with the analysis of resources, analyzes the financial resources, technical resources and marketing channel resources of COO Company to find out the advantages of the company compared with its domestic counterparts. Finally, through the analysis of internal and external environment, based on the current fierce market competition, combined with the actual situation of COO Company, the paper puts forward the development plan of COO Company. This paper puts forward the short-term strategy and long-term target strategy for the development of LTPS industry in order to formulate the optimal development strategy for developing LTPS industry of COO Company.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.6;F272
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本文編號：1557732