本文關(guān)鍵詞： 發(fā)展戰(zhàn)略 戰(zhàn)略目標(biāo) DFJY公司 戰(zhàn)略設(shè)計(jì)　出處：《昆明理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著世界經(jīng)濟(jì)的快速發(fā)展,珠寶企業(yè)獲得了蓬勃的生機(jī),企業(yè)的發(fā)展勢頭良好。然而隨著國外珠寶企業(yè)不斷涌入中國,珠寶行業(yè)的競爭日益激烈,加之珠寶產(chǎn)品的需求不穩(wěn)定,珠寶企業(yè)的發(fā)展前景讓人擔(dān)憂。在“十二五”規(guī)劃中,國家對珠寶企業(yè)的發(fā)展提出了更高的要求,要求企業(yè)重組,優(yōu)化產(chǎn)業(yè)結(jié)構(gòu),提升技術(shù)水平。 在當(dāng)前發(fā)展形勢下,珠寶企業(yè)進(jìn)行發(fā)展戰(zhàn)略規(guī)劃勢在必行,不僅能提升企業(yè)核心競爭力,更能促進(jìn)企業(yè)發(fā)展戰(zhàn)略的實(shí)現(xiàn),促進(jìn)珠寶企業(yè)與行業(yè)的持續(xù)發(fā)展。 本文主要對DFJY公司目前現(xiàn)狀、存在的問題進(jìn)行分析,指出DFJY公司在發(fā)展中存在的諸多問題。因?yàn)檫@些問題,嚴(yán)重影響集團(tuán)的戰(zhàn)略的實(shí)施,影響集團(tuán)的持續(xù)發(fā)展。進(jìn)一步從DFJY公司的當(dāng)前現(xiàn)狀與發(fā)展戰(zhàn)略兩方面對集團(tuán)的發(fā)展戰(zhàn)略進(jìn)行設(shè)計(jì),最后提出發(fā)展戰(zhàn)略的具體實(shí)施策略,從技術(shù)改造、人力資源管理、財(cái)務(wù)管理、信息網(wǎng)絡(luò)建設(shè)、合資合作與產(chǎn)、供、銷一體化管理等方面,為集團(tuán)發(fā)展戰(zhàn)略提供保障,以增強(qiáng)發(fā)展戰(zhàn)略實(shí)施的執(zhí)行力,保障DFJY公司沿著既定的企業(yè)發(fā)展戰(zhàn)略持續(xù)、健康的發(fā)展,從而實(shí)現(xiàn)世界珠寶強(qiáng)企的發(fā)展目標(biāo)。通過對DFJY公司發(fā)展戰(zhàn)略進(jìn)行研究,為其他珠寶企業(yè)發(fā)展戰(zhàn)略的設(shè)計(jì)提供依據(jù),是具有現(xiàn)實(shí)意義的研究課題。
[Abstract]:With the rapid development of the world economy, jewelry enterprises have gained vigorous vitality, and their development momentum is good. However, with the continuous influx of foreign jewelry enterprises into China, the competition in the jewelry industry is becoming increasingly fierce, and the demand for jewelry products is not stable. The development prospect of jewelry enterprises is worrying. In the 12th Five-Year Plan, the state has put forward higher requirements for the development of jewelry enterprises, which requires the reorganization of enterprises, the optimization of industrial structure and the upgrading of technical level. Under the current development situation, it is imperative for jewelry enterprises to carry out development strategic planning, which can not only enhance the core competitiveness of enterprises, but also promote the realization of enterprise development strategies, and promote the sustained development of jewelry enterprises and industries. This paper mainly analyzes the current situation and existing problems of DFJY Company, and points out many problems existing in the development of DFJY Company, because these problems seriously affect the implementation of the Group's strategy. Further design the group's development strategy from the current situation and development strategy of DFJY Company, finally put forward the specific implementation strategy of the development strategy, from the technical transformation, human resources management, financial management, Information network construction, joint venture cooperation and production, supply and marketing integrated management, etc., to provide support for the group's development strategy, in order to enhance the implementation of the development strategy, to ensure the sustained and healthy development of DFJY company along the established enterprise development strategy, Through the research on the development strategy of DFJY company, it is a research topic with practical significance to provide the basis for the design of other jewelry enterprises' development strategy.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.8;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 黃蔚;尹作為;;珠寶企業(yè)對黃金價(jià)格變動(dòng)的靈敏性分析[J];寶石和寶石學(xué)雜志;2010年01期

2 高孔;謝輝;;高等教育與珠寶企業(yè)職業(yè)經(jīng)理人培養(yǎng)探討[J];科教文匯(上旬刊);2012年09期

3 王天星;孫仲鳴;;關(guān)于我國中小型珠寶企業(yè)如何適應(yīng)市場競爭的思考[J];商場現(xiàn)代化;2008年13期

4 劉琴;周柏林;;中小企業(yè)戰(zhàn)略管理缺失與應(yīng)對策略[J];特區(qū)經(jīng)濟(jì);2010年05期

5 吳彩云;;關(guān)于全面預(yù)算管理與企業(yè)戰(zhàn)略管理的探析[J];現(xiàn)代商業(yè);2011年29期

6 何立群;李元衡;王天益;;中小型珠寶企業(yè)經(jīng)營戰(zhàn)略研究[J];中國新技術(shù)新產(chǎn)品;2009年14期

7 林健;李煥榮;;基于核心能力的企業(yè)戰(zhàn)略網(wǎng)絡(luò)——網(wǎng)絡(luò)經(jīng)濟(jì)時(shí)代的企業(yè)戰(zhàn)略管理模式[J];中國軟科學(xué);2003年12期

8 肖瀅;;金融危機(jī)下珠寶企業(yè)面臨的挑戰(zhàn)與機(jī)遇[J];中國商貿(mào);2009年17期

9 蔡紅;;加強(qiáng)企業(yè)戰(zhàn)略管理,增強(qiáng)企業(yè)核心競爭力[J];中國商貿(mào);2011年27期

10 包德清;萬綺娟;;我國珠寶產(chǎn)業(yè)市場結(jié)構(gòu)優(yōu)化策略研究[J];中南財(cái)經(jīng)政法大學(xué)學(xué)報(bào);2012年04期

，

本文編號：1518219