本文關(guān)鍵詞： 認(rèn)知度 創(chuàng)新 自主品牌 寧夏羊絨業(yè)　出處：《人民論壇》2015年05期 　論文類型：期刊論文

【摘要】：寧夏羊絨業(yè)近年來發(fā)展迅速,自主品牌經(jīng)歷了從無到有、從小到大的發(fā)展,文章通過對(duì)寧夏羊絨品牌的認(rèn)知程度進(jìn)行實(shí)證分析,得出寧夏羊絨品牌有一定的知名度,但是購(gòu)買率相對(duì)較低,據(jù)此提出了提升寧夏羊絨業(yè)品牌認(rèn)知度的途徑與策略。
[Abstract]:In recent years , the cashmere industry in Ningxia has been developing rapidly in recent years , and the independent brand has experienced the development of the brand of cashmere in Ningxia . It is concluded that the Ningxia cashmere brand has a certain reputation , but the purchasing rate is relatively low , and the ways and strategies for improving the brand awareness of the cashmere industry in Ningxia are proposed .

【作者單位】： 寧夏大學(xué);
【基金】：寧夏軟科學(xué)項(xiàng)目“寧夏羊絨產(chǎn)業(yè)自主品牌形象認(rèn)知度提升研究”的階段性成果,項(xiàng)目編號(hào):2014025
【分類號(hào)】：F426.81;F273.2
，

本文編號(hào)：1496746