本文關(guān)鍵詞： 汽車售后服務(wù) 備件管理 供應(yīng)鏈 物流 采購計劃　出處：《吉林大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國汽車市場逐步走向成熟，汽車售后市場的發(fā)展?jié)摿﹂_始逐步釋放，，備件業(yè)務(wù)戰(zhàn)略重要性逐步提升，并將成為未來市場競爭的關(guān)鍵領(lǐng)域之一。國內(nèi)車企的備件業(yè)務(wù)戰(zhàn)略重新定位正處于關(guān)鍵階段,備件供應(yīng)鏈管理比傳統(tǒng)的整車生產(chǎn)供應(yīng)鏈管理復(fù)雜度更高。挑戰(zhàn)主要源于巨大的備件品種數(shù)量、不穩(wěn)定而難以預(yù)測的需求、及整體供應(yīng)和配送網(wǎng)絡(luò)的復(fù)雜性。中國整車企業(yè)目前在提升整體售后服務(wù)水平上面臨的最主要的障礙存在于計劃預(yù)測能力、備件供貨的可靠性和穩(wěn)定性、物流運(yùn)作的可控性等領(lǐng)域。 本文立足于一汽-大眾奧迪備件管理業(yè)務(wù)中的幾個核心業(yè)務(wù)模塊，深入分析各個業(yè)務(wù)模塊的操作流程及業(yè)務(wù)現(xiàn)狀，對制約一汽-大眾奧迪備件運(yùn)營管理的問題進(jìn)行了深入細(xì)致的研究。首先針對備件籌措效率低等問題提出引入科學(xué)先進(jìn)的售后備件預(yù)測管理工具，同時加強(qiáng)供應(yīng)商協(xié)同管理；對于由于價格因素導(dǎo)致的原裝備件市場份額的流失問題，本文通過結(jié)合內(nèi)外部環(huán)境對原裝備件的優(yōu)劣勢進(jìn)行深入分析，提出建立市場導(dǎo)向的價格體系，同時應(yīng)該依靠現(xiàn)有的法規(guī)政策加強(qiáng)供應(yīng)商行為及市場監(jiān)管力度；而對于倉儲物流方面的問題，本文論述了買斷式倉儲管理的可行性，同時提出加強(qiáng)中轉(zhuǎn)庫管理考核的建議。 本文從一汽-大眾奧迪備件管理現(xiàn)狀出發(fā)，通過對現(xiàn)實問題的針對性分析和研究，意圖能夠發(fā)現(xiàn)制約一汽-大眾奧迪備件業(yè)務(wù)發(fā)展的問題所在。結(jié)合相關(guān)理論，提出具有針對性的解決對策以期幫助一汽-大眾奧迪提高原裝備件市場占有率，降低運(yùn)營成本，提升原裝備件競爭力。
[Abstract]:With the Chinese automobile market gradually maturing, the development potential of the automobile after-sale market is gradually released, and the strategic importance of spare parts business is gradually enhanced. And will become one of the key areas of market competition in the future. The domestic auto enterprise spare parts business strategy re-positioning is at a critical stage. The supply chain management of spare parts is more complex than the traditional supply chain management of vehicle production. The challenge is mainly due to the large number of spare parts, unstable and unpredictable demand. And the complexity of the whole supply and distribution network. The most important obstacle for the Chinese automobile enterprises to improve the overall after-sales service level lies in the planning forecasting ability, the reliability and stability of the spare parts supply. Logistics operation controllability and other areas. This paper is based on several core business modules in FAW-VW Audi spare parts management business, in-depth analysis of the operation process and business status of each business module. The problems restricting FAW-VW Audi spare parts operation and management are studied deeply and meticulously. Firstly, aiming at the low efficiency of spare parts financing, a scientific and advanced aftermarket spare parts forecasting management tool is put forward. At the same time, strengthen the supplier coordination management; For the loss of the original spare parts market share caused by the price factors, this paper analyzes the advantages and disadvantages of the original spare parts by combining the internal and external environment, and puts forward the establishment of a market-oriented price system. At the same time, we should rely on the existing laws and policies to strengthen supplier behavior and market supervision; For the problems of warehousing logistics, this paper discusses the feasibility of buy-out warehouse management, and puts forward some suggestions to strengthen the examination of transfer warehouse management. This paper starts from FAW-Volkswagen Audi spare parts management status, through the practical problems of targeted analysis and research. The purpose is to find the problems that restrict the development of FAW-VW Audi spare parts business. Combined with relevant theories, this paper puts forward targeted solutions in order to help FAW-VW Audi increase the market share of original spare parts. Reduce operating costs and improve the competitiveness of original spare parts.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274;F426.471

【參考文獻(xiàn)】

相關(guān)期刊論文 前5條

1 曹愛萍;楊愛明;;供應(yīng)鏈視角下的汽車零部件采購物流模式研究[J];當(dāng)代經(jīng)濟(jì);2010年12期

2 吳淑利;鄧安橋;;客戶管理理論在汽車零部件供應(yīng)商管理中的應(yīng)用[J];時代經(jīng)貿(mào)(下旬刊);2008年04期

3 程振彪;西歐備件市場[J];汽車科技;1997年05期

4 崔益明,朱道立;服務(wù)備件物流研究[J];物流技術(shù);2004年03期

5 宋秀麗;;汽車企業(yè)備件物流改善[J];物流技術(shù);2007年08期

本文編號：1493502