發(fā)布時間：2018-01-21 11:11

  本文關鍵詞： 液晶面板 制造業(yè) 服務轉型　出處：《電子科技大學》2014年碩士論文　論文類型：學位論文

【摘要】：在上世紀工業(yè)革命之后,傳統(tǒng)制造業(yè)開始蓬勃發(fā)展,隨著社會工業(yè)化進程的加快,制造業(yè)從最初的勞動和資源密集型產業(yè)開始向資本和技術密集型產業(yè)轉變;而在進入工業(yè)化后期,制造業(yè)和生產相關的服務業(yè)開始交叉融合,普遍出現了制造業(yè)服務化的現象,服務業(yè)在制造業(yè)投入中所占的比重開始不斷上升。中國的制造業(yè)發(fā)展趨勢與典型的工業(yè)化國家制造業(yè)發(fā)展規(guī)律是吻合的,所不同的是,受歷史的影響,中國的制造業(yè)起步晚,發(fā)展滯后。但是在21世紀初,中國的制造業(yè)也已經開始逐漸呈現服務化的傾向性。GD公司是一家國內液晶面板制造企業(yè)。本文以GD公司目前發(fā)展狀況為背景,主要研究在目前液晶面板行業(yè)所處困境的前提下,如何進行服務轉型,以尋求新的利潤增長點,實現可持續(xù)發(fā)展。本文首先在已有理論支持的基礎上運用管理分析工具,分析行業(yè)背景、市場環(huán)境等方面,提出GD公司服務轉型的必要性;其次從技術和價值鏈兩方面入手,給出服務轉型具體路徑與措施;最后對所選路徑進行可行性評價,論證出GD公司服務轉型的關鍵路徑:技術和價值鏈相互結合的服務轉型路徑。目前還沒有國內液晶面板制造業(yè)的成功服務轉型案例,本文結合大量數據,探討液晶面板制造企業(yè)面臨的問題和未來方向,給出明確的服務轉型路徑及措施。此外,通過對GD公司服務轉型的分析研究,形成可行的服務轉型路徑,以期能夠帶給類似制造業(yè)企業(yè)服務轉型新的啟示。
[Abstract]:After the industrial revolution of the last century, the traditional manufacturing industry began to flourish. With the acceleration of the process of social industrialization, the manufacturing industry began to change from the initial labor and resource-intensive industries to the capital-and technology-intensive industries. In the late stage of industrialization, manufacturing and production-related services began to cross and merge, and generally appeared the phenomenon of service-oriented manufacturing. The proportion of service industry in manufacturing industry is rising. The trend of manufacturing industry in China is consistent with the rule of manufacturing industry development in typical industrialized countries. The difference is that it is influenced by history. China's manufacturing industry started late and lagged behind. But in early 21th century. China's manufacturing industry has also begun to gradually show the trend of service-oriented. GD is a domestic LCD panel manufacturing enterprises. This paper based on the current development of GD company as the background. The main research in the current liquid crystal panel industry in the plight of the premise, how to carry out service transformation, in order to seek new profit growth point. Firstly, based on the existing theoretical support, this paper uses management analysis tools to analyze the industry background, market environment and so on, and puts forward the necessity of GD company's service transformation. Secondly, from the two aspects of technology and value chain, the specific path and measures of service transformation are given. Finally, the feasibility of the selected path is evaluated. Demonstrate the key path of GD company service transformation: technology and value chain integration of the service transformation path. At present, there are no domestic LCD panel manufacturing successful service transformation cases, this paper combines a lot of data. This paper discusses the problems and future directions faced by LCD panel manufacturing enterprises, and gives a clear service transformation path and measures. In addition, through the analysis and research of GD company service transformation, a feasible service transformation path is formed. With a view to similar manufacturing enterprises to bring new enlightenment of service transformation.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.6
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本文編號：1451317