本文關(guān)鍵詞： 網(wǎng)絡(luò)經(jīng)濟(jì) 企業(yè)戰(zhàn)略 戰(zhàn)略聯(lián)盟　出處：《南昌大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著計算機(jī)發(fā)明和網(wǎng)絡(luò)技術(shù)的快速發(fā)展，人類迎來了以信息技術(shù)為代表的第三次技術(shù)革命，信息技術(shù)和電子商務(wù)正在全面的改變著人們的生活方式，對于企業(yè)來說存在著非常大的商機(jī)和挑戰(zhàn)，打破了傳統(tǒng)上時間和空間上給企業(yè)的限制，讓企業(yè)追求提供個性化服務(wù)，更好的滿足客戶需求。同時信息與管理的結(jié)合也提升了管理決策和管理過程的科學(xué)性和效率，信息的快速的收集和傳遞也打破了企業(yè)原來的組織結(jié)構(gòu)，在這種情況下，傳統(tǒng)的運(yùn)作模式已經(jīng)跟不上時代的發(fā)展。因此為了更好的適應(yīng)網(wǎng)絡(luò)經(jīng)濟(jì)的特點，企業(yè)必須充分認(rèn)識到其對自身發(fā)展的帶來的影響、機(jī)遇和挑戰(zhàn)，利用信息新技術(shù)，及時制定和調(diào)整企業(yè)戰(zhàn)略，進(jìn)行戰(zhàn)略轉(zhuǎn)型或創(chuàng)新，努力適應(yīng)變化的環(huán)境，使企業(yè)能夠長期穩(wěn)定的發(fā)展。 本文首先對網(wǎng)絡(luò)經(jīng)濟(jì)理論、企業(yè)戰(zhàn)略理論，戰(zhàn)略管理理論的進(jìn)行總結(jié)歸納，闡述了網(wǎng)絡(luò)經(jīng)濟(jì)的內(nèi)涵和特點，在此基礎(chǔ)上，分析了網(wǎng)絡(luò)經(jīng)濟(jì)給傳統(tǒng)企業(yè)帶來的沖擊和機(jī)遇：一是企業(yè)經(jīng)營環(huán)境發(fā)生變化，導(dǎo)致市場進(jìn)一步的細(xì)分，也促使經(jīng)營模式發(fā)生改變；二是加劇了現(xiàn)有競爭者之間的競爭程度，增加了與消費者、供應(yīng)商的博弈難度；三是其影響到企業(yè)戰(zhàn)略制定的前提、內(nèi)容、執(zhí)行以及外部環(huán)境。其次，在分析網(wǎng)絡(luò)經(jīng)濟(jì)下企業(yè)戰(zhàn)略轉(zhuǎn)型原則的基礎(chǔ)上，從企業(yè)的信息管理系統(tǒng)、上下游供應(yīng)鏈、業(yè)務(wù)外包、企業(yè)文化、企業(yè)制度等方面分析了企業(yè)轉(zhuǎn)型的內(nèi)容，并從改革內(nèi)部網(wǎng)絡(luò)和構(gòu)建外部網(wǎng)絡(luò)系統(tǒng)探討了企業(yè)戰(zhàn)略轉(zhuǎn)型的路徑。第三，從完善考核監(jiān)督機(jī)制、加強(qiáng)對各部門的管理力度、建立分離機(jī)制、加強(qiáng)部門之間的協(xié)作和人力資源管理等方面提出了網(wǎng)絡(luò)經(jīng)濟(jì)條件下企業(yè)戰(zhàn)略成功轉(zhuǎn)型對策。最后通過A公司案例分析，，將前文的理論研究上升到實際應(yīng)用中，對該公司的市場、資源、企業(yè)內(nèi)外環(huán)境進(jìn)行全方位的分析。
[Abstract]:With the rapid development of computer and network technology, mankind has ushered in the third technological revolution represented by information technology. Information technology and electronic commerce are changing people's way of life in an all-round way. For enterprises, there are great business opportunities and challenges, breaking the traditional time and space for enterprises to limit, so that enterprises pursue to provide personalized services. At the same time, the combination of information and management also improves the scientific and efficiency of the management decision-making and management process, the rapid collection and transmission of information also broke the original organizational structure of the enterprise. In this case, the traditional mode of operation has been unable to keep up with the development of the times. Therefore, in order to better adapt to the characteristics of the network economy, enterprises must fully understand its impact on their own development, opportunities and challenges. By using the new information technology, we can timely formulate and adjust the enterprise strategy, carry out strategic transformation or innovation, and make great efforts to adapt to the changing environment, so that the enterprise can develop steadily for a long time. Firstly, this paper summarizes the theory of network economy, the theory of enterprise strategy and the theory of strategic management, and expounds the connotation and characteristics of network economy. This paper analyzes the impacts and opportunities brought by the network economy to traditional enterprises: first, the business environment of enterprises changes, which leads to further market segmentation, but also promotes the change of business model; Second, it intensifies the competition degree between the existing competitors and increases the difficulty of the game with consumers and suppliers; Thirdly, it affects the premise, content, implementation and external environment of enterprise strategy formulation. Secondly, on the basis of analyzing the principles of enterprise strategy transformation under the network economy, from the enterprise information management system, upstream and downstream supply chain. Business outsourcing, corporate culture, enterprise system and other aspects of the analysis of the content of enterprise transformation, and from the reform of the internal network and the construction of an external network system to explore the path of strategic transformation of enterprises. We should improve the examination and supervision mechanism, strengthen the management of various departments, and establish a separation mechanism. Strengthen the cooperation between departments and human resources management and other aspects of the network economy under the circumstances of the successful transformation of corporate strategy countermeasures. Finally, through the case study of company A, the previous theoretical research to the practical application. The company's market, resources, internal and external environment for all-round analysis.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272;F426.6

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