本文關鍵詞： 雀巢 并購戰(zhàn)略 品牌價值 多元化　出處：《遼寧大學》2014年碩士論文　論文類型：學位論文

【摘要】：雀巢集團（以下簡稱之為“雀巢”）是一家舉世聞名的老字號食品企業(yè)，至今已經歷了一百多年的歷史，是當今全球最大的食品制造商，也是世界上最大的跨國公司之一。雀巢能夠獲得成功的原因很多，但其并購戰(zhàn)略是其獲得成功的最有影響的、最為重要的戰(zhàn)略。雀巢在發(fā)展過程中，在充分發(fā)揮自己的原始優(yōu)勢的基礎上，通過不斷的跨國并購，既縮短了在新的市場和領域的培育與耕耘周期，同時又可以充分利用原企業(yè)的銷售渠道將產品滲透到東道國更廣闊的二級和三級市場，實現(xiàn)了企業(yè)發(fā)展的多元化，樹立企業(yè)國際化品牌的形象的目的，因此，雀巢被食品界稱為“并購的狂人”。作為一個老字號企業(yè)，雀巢如何能在競爭如此激烈的世界市場中還擁有如此強大的競爭力，是值得我們研究和借鑒的。 基于此，本文重點研究雀巢在中國的并購策略。雀巢進入中國市場以來并購了中國的很多民營企業(yè)，從開始的并購太太樂到近期并購徐福記，雀巢通過并購在中國市場上發(fā)展迅速。通過研究這些案例可以洞察出雀巢在中國市場擴展策略的特征與動向。 本論文由緒論和正文四章共計五部分組成。緒論部分主要是對論文的選題意義、國內外研究現(xiàn)狀、論文的研究方法進行了研究。在此基礎上，論文首先研究了企業(yè)并購戰(zhàn)略的相關理論，，包括跨國并購代表性的理論、跨國并購的不同類型、并購的動因和阻礙等，并在國內外學者關于并購戰(zhàn)略的研究現(xiàn)狀的基礎上，從理論延伸到實踐中，分析了雀巢在中國并購的案例，從早期的太太樂到近期的徐福記，在分析了這些并購案例發(fā)生的背景、過程、影響的基礎上進行了總結，從而得出了雀巢在中國進行并購的動因、風險、主要內容及并購后的整合，最后從中總結了經驗，給我國企業(yè)跨國并購的發(fā)展提供一些啟示。
[Abstract]:Nestle Group (hereinafter referred to as "Nestle") is a world-famous food enterprise, has experienced more than 100 years of history, is the world's largest food manufacturers. Nestl 茅 is one of the largest multinational companies in the world. Nestl 茅 has many reasons for success, but its M & A strategy is the most influential and important strategy. Nestl 茅 is in the process of development. On the basis of giving full play to their original advantages, the cultivation and cultivation cycle in the new market and field has been shortened through continuous cross-border mergers and acquisitions. At the same time, we can make full use of the original enterprise's sales channels to infiltrate the products into the host country's broader secondary and tertiary markets, realize the diversification of enterprise development, and set up the image of the enterprise's international brand. Nestl 茅 is called the "M & A Mad Man" by the food industry. As an old enterprise, how can Nestle have such a strong competitiveness in such a competitive world market is worthy of our study and reference. Based on this, this paper focuses on the M & A strategy of Nestle in China. Since Nestle entered the Chinese market, it has acquired many private enterprises in China, from the beginning of the M & A wife Le to the recent M & A of Xu Fu Ji. Nestl 茅 has developed rapidly in the Chinese market through mergers and acquisitions. By studying these cases, we can find out the characteristics and trends of Nestl 茅's expansion strategy in China. This paper is composed of five parts: introduction and four chapters. The introduction is mainly about the significance of the topic, the research status at home and abroad, the research methods of the paper. On this basis. Firstly, this paper studies the relevant theories of M & A strategy, including the representative theory of cross-border M & A, the different types of cross-border M & A, the motivation and obstacles of M & A. And on the basis of domestic and foreign scholars on the status quo of M & A strategy, from theory to practice, analyzed the case of Nestle M & A in China, from the early wife music to the recent Xu Fu Ji. On the basis of analyzing the background, process and influence of these M & A cases, the author concludes the motivation, risk, main content and integration after M & A of Nestl 茅 in China. Finally, it summarizes the experience and provides some enlightenment for the development of transnational M & A in our country.
【學位授予單位】：遼寧大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F271;F416.82

【參考文獻】

相關期刊論文 前10條

1 紀寶成;;有關我國產業(yè)安全若干問題的看法[J];財經界;2006年09期

2 王杏雙;;我國企業(yè)海外并購失敗的原因與對策分析[J];廣東經濟;2011年06期

3 柴利;;中國企業(yè)海外并購中存在的問題及對策分析[J];改革與戰(zhàn)略;2011年08期

4 許麗萍;;雀巢控股徐福記,外資漸控國人“三餐”[J];中華商標;2011年08期

5 董慶輝;;金融危機背景下我國企業(yè)跨國并購動因分析[J];經濟論壇;2010年04期

6 倪志超;;試論我國企業(yè)跨國并購戰(zhàn)略的構建[J];商業(yè)經濟;2010年04期

7 郭奕超;;中國企業(yè)跨國并購的風險管理[J];金融經濟;2007年06期

8 歐陽靜波;;公司并購動因理論綜述[J];金融經濟;2010年02期

9 黃昶生;王言梟;;中國企業(yè)海外并購的風險與對策研究[J];理論探討;2011年05期

10 王謙;孫遠;黃鈺淇;;決定企業(yè)跨國并購績效的因素及影響機理研究[J];經濟論壇;2012年09期

本文編號：1443680