本文關(guān)鍵詞：浙江XX閥門(mén)有限公司市場(chǎng)開(kāi)發(fā)戰(zhàn)略研究　出處：《吉林大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：閥門(mén)作為一種通用機(jī)械產(chǎn)品，廣泛應(yīng)用于國(guó)民經(jīng)濟(jì)生產(chǎn)的各行各業(yè)，近些年，隨著我國(guó)經(jīng)濟(jì)社會(huì)的高速發(fā)展，閥門(mén)產(chǎn)品需求與日俱增，我國(guó)閥門(mén)工業(yè)進(jìn)入了快速發(fā)展的時(shí)期。然而隨著全球經(jīng)濟(jì)一體化時(shí)代的到來(lái)，閥門(mén)市場(chǎng)環(huán)境變得越來(lái)越復(fù)雜，競(jìng)爭(zhēng)日益激烈，如何在險(xiǎn)惡的市場(chǎng)競(jìng)爭(zhēng)中獲得生存和發(fā)展是當(dāng)前閥門(mén)企業(yè)值得深思的一個(gè)重要問(wèn)題。 本文以浙江XX閥門(mén)有限公司為研究對(duì)象，在明確研究背景、研究意義、國(guó)內(nèi)外研究現(xiàn)狀以及研究思路和方法的基礎(chǔ)上，對(duì)企業(yè)市場(chǎng)開(kāi)發(fā)戰(zhàn)略的相關(guān)理論進(jìn)行了系統(tǒng)的梳理，并分別從公司發(fā)展歷程、公司市場(chǎng)分布、公司市場(chǎng)開(kāi)發(fā)存在的問(wèn)題及存在問(wèn)題的原因剖析這幾個(gè)方面對(duì)公司市場(chǎng)開(kāi)發(fā)現(xiàn)狀和存在的問(wèn)題進(jìn)行說(shuō)明，然后采用宏觀環(huán)境(PEST)分析、行業(yè)環(huán)境分析、競(jìng)爭(zhēng)環(huán)境分析來(lái)對(duì)公司所處行業(yè)的外部環(huán)境進(jìn)行研究，并結(jié)合企業(yè)資源、企業(yè)市場(chǎng)營(yíng)銷(xiāo)能力、企業(yè)財(cái)務(wù)、企業(yè)管理組織現(xiàn)狀等內(nèi)部環(huán)境分析以及對(duì)公司外部機(jī)遇和威脅、公司內(nèi)部?jī)?yōu)勢(shì)與劣勢(shì)的SWOT分析，研究公司市場(chǎng)開(kāi)發(fā)戰(zhàn)略與實(shí)施保障措施，并指明了在市場(chǎng)開(kāi)發(fā)戰(zhàn)略的制定過(guò)程要完成的核心環(huán)節(jié)，其中包括明確企業(yè)的愿景與使命、確定企業(yè)市場(chǎng)開(kāi)發(fā)戰(zhàn)略目標(biāo)、提出企業(yè)市場(chǎng)開(kāi)發(fā)戰(zhàn)略的選擇、進(jìn)一步明確市場(chǎng)定位及目標(biāo)市場(chǎng)細(xì)分。在實(shí)施保障方面，結(jié)合公司發(fā)展現(xiàn)狀，分別從市場(chǎng)開(kāi)發(fā)戰(zhàn)略的資源配置、戰(zhàn)略實(shí)施階段領(lǐng)導(dǎo)的作用、實(shí)施過(guò)程中企業(yè)組織的戰(zhàn)略調(diào)整、實(shí)施過(guò)程中企業(yè)文化的培育以及信息反饋和戰(zhàn)略控制等方面提出了切實(shí)可行的策略。最后對(duì)全文進(jìn)行總結(jié)，，梳理文章研究過(guò)程，得出結(jié)論。希望對(duì)浙江XX閥門(mén)有限公司以及國(guó)內(nèi)其他閥門(mén)企業(yè)的發(fā)展起到一定的借鑒作用。
[Abstract]:Valve as a general machinery products are widely used in all sectors of economic production, in recent years, with the rapid development of China's economy and society, valve products demand of China's valve industry grow with each passing day, has entered a period of rapid development. However, with the global economic integration era, the valve market competition environment becomes more and more complicated. The increasingly fierce, how to survive and develop in a vicious competition in the market is an important problem in the current valve enterprises worth pondering.
This paper takes Zhejiang XX Valve Co., Ltd as the research object, in the research background, research significance, the domestic and foreign research status and research ideas and methods, related theories of enterprise marketing strategy systematically, and separately from the development process of the company, the company market distribution, reasons for the existence of the company's market development problems and the analysis of the existing problem of the description of the current situation of the development of market and existing problems in these aspects, and the macro environment (PEST) analysis, industry environment analysis, competitive environment analysis to the industry on the company's external environment research, combining enterprise resource, enterprise's marketing ability, corporate finance, business management the status quo of the organization of the internal environment and the analysis of the company's external opportunities and threats, internal strengths and weaknesses of the SWOT analysis, research, market development strategy and Implementation Security measures, and points out the market development strategy formulation process to complete the core link, including clear vision and mission of enterprises, determine the target market development strategy of the enterprise, the enterprise market development strategy, to further clarify the market positioning and target market segments. In the implementation of security, combined with the current development of the company, respectively. From the market development strategy of resource allocation, implementation stage leadership, strategic adjustment of enterprise organization in the implementation process, put forward the feasible strategy of cultivation and information feedback and control strategy of the enterprise culture in the process of implementation. Finally summarized, combing article research process, draw the conclusion. I hope to be the reference to the Zhejiang XX Valve Co. Ltd. and the development of other domestic valve enterprise.

【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.4;F274

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