本文關鍵詞：中國客車產(chǎn)業(yè)的出口競爭力現(xiàn)狀及發(fā)展策略分析　出處：《山東大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 客車產(chǎn)業(yè) 出口競爭力 鉆石模型

【摘要】：入世之后,中國的汽車出口蒸蒸日上,出口量迅速增長,取得了良好的出口業(yè)績�？蛙嚠a(chǎn)業(yè)作為汽車產(chǎn)業(yè)的一個子產(chǎn)業(yè),在我國的發(fā)展水平明顯高于汽車產(chǎn)業(yè)的平均水平,其國際競爭力水平也是在汽車產(chǎn)業(yè)的平均水平之上。從2005年開始,中國客車產(chǎn)業(yè)走上了出口擴張的道路,到2008年之前一直處于全面擴張階段,基本形成了我國客車業(yè)的出口格局。但是,隨之而來的全球性的金融危機卻給日益升溫的中國客車出口重重地潑了一盆冷水,中國客車出口受到了明顯的嚴重打擊。于是,許多人開始懷疑中國客車出口的競爭優(yōu)勢是否還存在,開始審視中國客車的出口競爭力來自何處,今后中國客車出口的可持續(xù)發(fā)展應該立足何處,這是客車出口企業(yè)應該認真思考的問題。 雖然近年來中國客車產(chǎn)業(yè)的出口競爭力不斷提高,但是還存在著資源整合較差、客車總體技術含量低、客車質量水平不高和客車服務不完善、企業(yè)品牌知名度小等諸多問題,這些都是制約我國客車產(chǎn)業(yè)國際競爭水平不斷提高的癥結所在,中國客車要想形成持久的出口競爭力必須要著力解決好上述問題。 對于國際競爭力的研究從上個世紀七十年代末就已經(jīng)開始,出口競爭力是微觀層面的國際競爭力,是一種更為具體的國際競爭力。國內外對出口競爭力的研究主要集中在對出口競爭力的含義界定、出口競爭力的來源、出口競爭力的影響因素以及一些關于出口競爭力的實證分析,目前為止,已經(jīng)取得了大量的研究成果。本文運用出口競爭力的有關評價指標對我國客車產(chǎn)業(yè)的出口競爭力進行評價,一方面豐富了對客車出口的研究,另一方面,通過對影響客車出口競爭力因素的鉆石模型分析,本文能夠對新形勢下如何提升我國客車產(chǎn)業(yè)的出口競爭力提供借鑒。 首先,本文以2009-2012年我國客車出口的數(shù)據(jù)為基礎,分別從出口規(guī)模、出口結構、出口主體、出口區(qū)位以及出口價格五個方面對中國客車的出口現(xiàn)狀進行了定量與定性的描述。然后,本文計算出了中國、巴西、印度、韓國、日本以及德國客車產(chǎn)業(yè)近幾年的國際市場占有率、產(chǎn)業(yè)貿易競爭指數(shù)、顯示性比較優(yōu)勢指數(shù)以及質量競爭力指數(shù),并進行了比較。接著,基于波特教授的鉆石模型,從要素條件、需求條件、產(chǎn)業(yè)戰(zhàn)略結構與競爭程度、行業(yè)相關產(chǎn)業(yè)與支持性產(chǎn)業(yè)四個基本要素,以及政府與機遇兩個輔助要素這六個方面對影響我國客車產(chǎn)業(yè)出口競爭力的因素進行了正反兩方面的分析,找出其優(yōu)勢與劣勢及其背后的原因。最后,針對分中國客車目前在出口競爭力方面存在的諸多不足,以第五部分的鉆石模型為分類方法,從客車出口企業(yè)以及政府兩個角度提出了相關的建議,希望以此能夠為我國客車產(chǎn)業(yè)快速、可持續(xù)的發(fā)展以及客車產(chǎn)品出口競爭力水平的提高提供參考。
[Abstract]:After China's entry into WTO, China's automobile export is booming, the export volume is increasing rapidly, and it has made good export performance. The bus industry is a sub-industry of the automobile industry. The level of development in China is obviously higher than the average level of the automobile industry, and its international competitiveness level is also above the average level of the automobile industry. China's passenger car industry has embarked on the road of export expansion, until 2008 has been in a comprehensive expansion stage, the basic form of China's passenger car industry export pattern, but. With the global financial crisis, however, the rising temperature of China's passenger car exports heavily poured a basin of cold water, China's passenger car exports were obviously seriously hit. Many people begin to doubt whether the competitive advantage of China's bus export still exists, and begin to examine where the export competitiveness of Chinese passenger cars comes from, and where the sustainable development of Chinese bus exports should be based in the future. This is a bus export enterprises should seriously consider the problem. Although the export competitiveness of China's bus industry has been improved in recent years, there are still some problems, such as poor integration of resources, low overall technical content of passenger cars, low quality of passenger cars and imperfect bus services. There are a lot of problems such as low brand awareness and so on, which are the crux of restricting the international competition level of passenger car industry in our country. Chinese passenger cars to form a lasting export competitiveness must focus on solving the above problems. Since the end of -30s, the study of international competitiveness has been started, export competitiveness is the micro-level of international competitiveness. Domestic and foreign research on export competitiveness mainly focuses on the definition of the meaning of export competitiveness, the source of export competitiveness. The influencing factors of export competitiveness and some empirical analysis on export competitiveness, so far. A lot of research results have been obtained. This paper evaluates the export competitiveness of China's passenger car industry by using the relevant evaluation index of export competitiveness, on the one hand, it enriches the research on bus export, on the other hand. Through the diamond model analysis of the factors influencing the export competitiveness of passenger cars, this paper can provide a reference for how to improve the export competitiveness of China's passenger car industry under the new situation. First of all, based on the data of China's passenger car export in 2009-2012, this paper analyzes the export scale, export structure and export main body. The export location and export price of China's passenger cars are described quantitatively and qualitatively. Then, this paper calculates China, Brazil, India and South Korea. Japan and Germany bus industry in recent years of international market share, industrial trade competition index, comparative advantage index and quality competitiveness index, and compared. Based on Professor Porter's diamond model, there are four basic factors: factor condition, demand condition, industrial strategic structure and competition degree, industry-related industry and supporting industry. As well as the government and the opportunity two auxiliary elements these six aspects to influence our country passenger car industry export competitive power factor to carry on the positive and negative analysis, finds out its superiority and the inferiority and behind the reason. Finally. In view of the shortcomings of the export competitiveness of Chinese passenger cars at present, taking the diamond model of the 5th part as the classification method, this paper puts forward the relevant suggestions from the two angles of the passenger car export enterprises and the government. It is hoped that this can be used as a reference for the rapid and sustainable development of the passenger car industry and the improvement of the export competitiveness of passenger car products.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.471;F752.62

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本文編號：1411796