發(fā)布時(shí)間：2018-01-11 13:44

  本文關(guān)鍵詞：北大荒集團(tuán)綠色食品產(chǎn)業(yè)發(fā)展研究　出處：《東北林業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 北大荒集團(tuán) 綠色食品產(chǎn)業(yè) 結(jié)構(gòu)模型解析

【摘要】：隨著經(jīng)濟(jì)的繁榮發(fā)展,由經(jīng)濟(jì)增長所造成的環(huán)境和食品安全問題嚴(yán)重威脅著人類的健康。綠色食品作為一種無污染、無公害的安全、優(yōu)質(zhì)、營養(yǎng)類食品,激發(fā)了消費(fèi)者對(duì)食品綠色化的強(qiáng)烈需求,綠色食品在國內(nèi)外市場上具有廣闊的發(fā)展空間,越來越多的企業(yè)開始發(fā)展綠色食品產(chǎn)業(yè),并爭先打造知名的綠色食品品牌來搶占市場,綠色食品市場競爭越來越激烈。北大荒集團(tuán)作為綠色食品生產(chǎn)企業(yè),已培育出“九三”、“完達(dá)山”、“北大荒”等中國馳名品牌,在國內(nèi)外綠色食品市場上具有一定的影響力,綠色食品市場占有率顯著提高。但其綠色食品產(chǎn)業(yè)的發(fā)展中仍然存在著諸多問題,制約著其產(chǎn)業(yè)的發(fā)展,因此,針對(duì)北大荒集團(tuán)綠色食品產(chǎn)業(yè)發(fā)展進(jìn)行研究,對(duì)于推動(dòng)北大荒集團(tuán)綠色食品產(chǎn)業(yè)的發(fā)展具有極其重要的意義。 論文主要以北大荒集團(tuán)綠色食品產(chǎn)業(yè)發(fā)展為研究對(duì)象,在有關(guān)綠色食品產(chǎn)業(yè)國內(nèi)外研究現(xiàn)狀及相應(yīng)理論分析的基礎(chǔ)上,通過對(duì)北大荒集團(tuán)綠色食品產(chǎn)業(yè)發(fā)展現(xiàn)狀進(jìn)行分析,找出綠色食品產(chǎn)業(yè)發(fā)展中存在的綠色食品產(chǎn)業(yè)集中度低、產(chǎn)業(yè)化程度不足、品牌影響力不夠、國際競爭力不高、經(jīng)濟(jì)效益低下等問題,并針對(duì)這些問題挖掘出產(chǎn)業(yè)組織結(jié)構(gòu)、技術(shù)創(chuàng)新、產(chǎn)品質(zhì)量監(jiān)管、綠色食品品牌管理、綠色食品營銷、相關(guān)和支持性產(chǎn)業(yè)的發(fā)展等影響因素,然后運(yùn)用結(jié)構(gòu)模型解析法對(duì)各影響因素進(jìn)行分析,明確各影響因素之間的層次結(jié)構(gòu)關(guān)系,最后以此為依據(jù),提出夯實(shí)綠色食品產(chǎn)業(yè)發(fā)展基礎(chǔ)、注重科技創(chuàng)新和產(chǎn)品質(zhì)量監(jiān)管、加強(qiáng)品牌管理和綠色食品營銷等措施來促進(jìn)北大荒集團(tuán)綠色食品產(chǎn)業(yè)更快更好的發(fā)展。
[Abstract]:With the prosperous development of economy, the environmental and food safety problems caused by economic growth are seriously threatening human health. Green food as a pollution-free, pollution-free safety, high-quality, nutritious food. Has stimulated the consumer to the food green intense demand, the green food has the broad development space in the domestic and foreign market, more and more enterprises begin to develop the green food industry. And to create a well-known green food brand to seize the market, green food market competition is becoming fiercer and fiercer. As a green food production enterprise, Beidahuang Group has cultivated "93", "Wandashan". "Beidahuang" and other well-known Chinese brands have a certain influence in the green food market at home and abroad, and the market share of green food has increased significantly. However, there are still many problems in the development of green food industry. Therefore, the research on the development of green food industry in Beidahuang Group is of great significance to promote the development of Green Food Industry in Beidahuang Group. The paper mainly takes the development of green food industry in Beidahuang Group as the research object, based on the research status and corresponding theoretical analysis of the green food industry at home and abroad. Through the analysis of the current situation of the development of green food industry in Beidahuang Group, we find out that the green food industry in the development of green food industry has low concentration degree, insufficient industrialization degree and insufficient brand influence. The international competitiveness is not high, the economic benefit is low and so on. Aiming at these problems, the industrial organization structure, the technological innovation, the product quality supervision, the green food brand management, the green food marketing have been excavated. The development of related and supportive industries and other factors, and then use the structural model analysis method to analyze the impact factors, to clarify the hierarchical structure relationship between the factors, and finally based on this. The paper puts forward some measures to promote the development of green food industry in Beidahuang Group, such as ramming up the development foundation of green food industry, paying attention to scientific and technological innovation and product quality supervision, strengthening brand management and green food marketing and other measures to promote the development of green food industry in Beidahuang Group.
【學(xué)位授予單位】：東北林業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.82

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