本文關鍵詞：經濟轉型期白酒企業(yè)W公司經營對策研究　出處：《電子科技大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 白酒企業(yè) 轉型期 產品調整 市場分析 內部保障

【摘要】：我國白酒企業(yè)經歷了從小到大、由弱到強的發(fā)展過程,并取得了歷史性的跨越。尤其是自2002年以來,行業(yè)迎來了“黃金十年”發(fā)展期,截止2013年末全國酒企共有1423家,白酒累積產量實現(xiàn)1150.16萬千升,收入達到4466億元。并涌現(xiàn)出了以濃香型白酒為代表的W公司等國內外知名的一線品牌企業(yè)。成為了國民經濟中不可或缺的重要力量。白酒行業(yè)在經歷了“黃金十年”大發(fā)展后,2013年以來,受到“塑化劑風波”、“限制三公消費”、中央“八項規(guī)定”、軍委“禁酒令”以及行業(yè)產業(yè)過剩等因素的影響,面臨著前所未有的困境。在如此復雜的背景下,白酒企業(yè)都在積極探索破局之策,對W公司而言,如何積極轉型保持發(fā)展的可持續(xù)性,繼續(xù)保持中國行業(yè)大王的核心優(yōu)勢,已成為公司現(xiàn)階段亟待解決的問題和難題。本文在引出研究問題的基礎上,運用了定性與定量相結合的綜合研究方法,詳細分析了目前我國白酒行業(yè)發(fā)展的現(xiàn)狀及趨勢。并對公司內部資源狀況(如上市公司股權結構、組織機構、部門職責、產成品、人力資源等),以及上市公司競爭狀況(如市場與客戶、發(fā)展能力與盈利能力、經營能力與風險)進行了較為詳細的分析和說明。論文根據當前面臨的企業(yè)內部環(huán)節(jié)及市場、政策等外部環(huán)境分析,提出了W公司的經營戰(zhàn)略目標及發(fā)展規(guī)劃。最后,從新產品塑造、市場維護與拓展、增強服務質量以及強化人力資源管理等幾個方面重點分析了W公司經營對策戰(zhàn)略實施的保障體系構建。
[Abstract]:Chinese liquor enterprises have experienced from small to large, from weak to strong development process, and has made a historic leap. Especially since 2002, the industry has ushered in a "golden decade" development period. By end of 2013, there were 1, 423 liquor enterprises in China, and the cumulative output of liquor was 115.016 million liters. The revenue reaches 446.6 billion yuan, and the W company, represented by Luzhou-flavor liquor, has emerged as the leading brand enterprise at home and abroad. It has become an indispensable and important force in the national economy. The liquor industry has experienced. " After the golden decade "big development." Since 2013, it has been affected by factors such as "plasticizer storm", "restriction of three public consumption", "eight regulations" of the Central Committee, "Prohibition order" of the Central military Commission, and excess industry and so on. Faced with unprecedented predicament. Under such a complex background, liquor enterprises are actively exploring ways to break the situation, for W company, how to actively transform to maintain the sustainability of development. Continuing to maintain the core advantages of the Chinese industry king has become a problem and a difficult problem to be solved at the present stage of the company. Based on the introduction of research problems, this paper uses a comprehensive research method combining qualitative and quantitative analysis. The present situation and trend of the development of liquor industry in China are analyzed in detail, and the status of internal resources (such as equity structure, organization, department responsibility, finished product, human resources, etc.) of the listed company is analyzed in detail. And the competitive situation of listed companies (such as market and customer, development ability and profitability, management ability and risk) are analyzed and explained in detail. Policy and other external environment analysis, put forward the W company's business strategy objectives and development plans. Finally, from the new product molding, market maintenance and expansion. Strengthening service quality and strengthening human resource management and so on, this paper analyzes emphatically the construction of guarantee system of W company's management countermeasure strategy implementation.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272.3;F426.82
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本文編號：1394911