發(fā)布時(shí)間：2018-01-07 23:06

  本文關(guān)鍵詞：二手車市場(chǎng)分析及進(jìn)入研究　出處：《長(zhǎng)安大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 二手車市場(chǎng) 市場(chǎng)分析 市場(chǎng)預(yù)測(cè) 進(jìn)入策略

【摘要】：隨著我國(guó)汽車產(chǎn)業(yè)的快速發(fā)展，我國(guó)新車市場(chǎng)逐漸走向成熟，，而二手車行業(yè)卻存在較多問(wèn)題。國(guó)外二手車市場(chǎng)已相對(duì)成熟，擁有完善的標(biāo)準(zhǔn)法規(guī)體系、多樣的交易方式、合理的價(jià)格評(píng)估制度和質(zhì)量認(rèn)證制度、優(yōu)質(zhì)的售后服務(wù)和使用環(huán)境等。而我國(guó)二手車市場(chǎng)還處于初級(jí)階段，二手車市場(chǎng)很不成熟，存在嚴(yán)重的信息不對(duì)稱、服務(wù)過(guò)于簡(jiǎn)單、缺乏品牌化經(jīng)營(yíng)、機(jī)制不夠完善、人才匱乏等弊端。消費(fèi)者對(duì)二手車市場(chǎng)的不了解，經(jīng)營(yíng)者對(duì)傳統(tǒng)模式的固守，都造成了二手車市場(chǎng)的低迷。國(guó)內(nèi)二手車市場(chǎng)仍沒(méi)有公眾認(rèn)可的較好措施去應(yīng)對(duì)二手車市場(chǎng)存在的一系列的弊端。我國(guó)二手車市場(chǎng)中傳統(tǒng)商業(yè)的不成熟現(xiàn)狀令人堪憂，其他企業(yè)進(jìn)入二手車市場(chǎng)就要系統(tǒng)的調(diào)查分析，找到進(jìn)入二手車市場(chǎng)的進(jìn)入點(diǎn)，同時(shí)使用恰當(dāng)?shù)倪M(jìn)入模式。 通過(guò)系統(tǒng)的分析，發(fā)現(xiàn)我國(guó)二手車行業(yè)雖然問(wèn)題較多，但是正處于成長(zhǎng)階段，有著極其廣闊的發(fā)展空間和無(wú)窮的發(fā)展?jié)摿Γ贿\(yùn)用一元線性規(guī)劃預(yù)測(cè)模型，對(duì)二手車市場(chǎng)中的產(chǎn)品進(jìn)行了未來(lái)五年市場(chǎng)需求進(jìn)行預(yù)測(cè)，運(yùn)用波特五力競(jìng)爭(zhēng)模型分析了現(xiàn)有企業(yè)、潛在侵入者、替代品、買(mǎi)賣雙方這五種競(jìng)爭(zhēng)力量對(duì)行業(yè)的影響，得出我國(guó)二手車未來(lái)市場(chǎng)發(fā)展空間大的結(jié)論，雖然市場(chǎng)競(jìng)爭(zhēng)激烈，但很多方面都存在極大的發(fā)展空間；分析用戶的需求特點(diǎn)、購(gòu)買(mǎi)過(guò)程中擔(dān)憂因素、購(gòu)買(mǎi)二手車的現(xiàn)有渠道和最受信任二手車經(jīng)營(yíng)主體，使企業(yè)在進(jìn)入二手車市場(chǎng)時(shí)，能夠精確把握消費(fèi)者的購(gòu)買(mǎi)特征和需求特點(diǎn)，一切以市場(chǎng)需求為導(dǎo)向，并針對(duì)現(xiàn)有存在的問(wèn)題有所創(chuàng)新的進(jìn)行解決；最后，綜合以上的分析和結(jié)論，以奇瑞汽車股份有限公司為研究對(duì)象，提出其進(jìn)入二手車市場(chǎng)的模式，并對(duì)該模式進(jìn)行相關(guān)的分析研究。
[Abstract]:With the rapid development of China's automobile industry, China's car market gradually matured, the second-hand car industry has many problems. The second-hand car market abroad has been relatively mature, with the perfect standard regulation system, a variety of transactions, reasonable price evaluation system and quality certification system, high-quality customer service and service environment as China's second-hand car market is still at the primary stage, the second-hand car market is not mature, there are serious information asymmetry, the service is too simple, lack of brand management mechanism is not perfect, lack of talent and disadvantages. Consumers do not understand the second-hand car market operators, stick to the traditional model, which the second-hand car market downturn. The domestic second-hand car market is still not well accepted measures to deal with existing second-hand car market, a series of shortcomings. China's second-hand car market in the traditional business is not The current situation of maturity is worrying. When other enterprises enter the second-hand car market, we must systematically investigate and analyze, find the entry point into the second-hand car market, and use the appropriate entry mode at the same time.
Through systematic analysis, found that China's second-hand car industry has many problems, but is in the growth stage, has the extremely broad development space and infinite development potential; prediction model using linear programming, the second-hand car market in the next five years product market demand forecast, using the Potter competition model analysis of the existing enterprises, potential intruders, substitutes, both the five competition forces that impact on the industry, China's second-hand car market in the future development of space conclusion, despite fierce competition in the market, but there is great room for development in various aspects; demand characteristics analysis of users, the purchase process concerns the factors, the existing channels to buy second-hand car second-hand car and most trusted business entities, so that enterprises in entering the second-hand car market, able to accurately grasp the consumer characteristics and demand characteristics, All to the market demand, and innovation for the current existence of the problem solving; finally, a comprehensive analysis and conclusion above, with Chery automobile Limited by Share Ltd as the research object, put forward into the second-hand car market model, and analyze the related research on this model.

【學(xué)位授予單位】：長(zhǎng)安大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.471

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