本文關鍵詞：B公司并購后整合戰(zhàn)略研究　出處：《華南理工大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 汽車保修設備 并購 整合戰(zhàn)略

【摘要】：中國汽車保修設備市場經(jīng)過三十多年的發(fā)展逐漸成熟，已成為世界各大型企業(yè)關注的焦點，市場空間廣闊。B公司是德國BS集團在華全資子公司；S公司是美國S集團在華全資子公司。B公司和S公司是高度同質(zhì)化的兩家汽車保修設備企業(yè)， B公司于1998年進入中國市場，以銷售原裝進口歐洲汽車保修設備產(chǎn)品為主，因其產(chǎn)品質(zhì)量過硬在國內(nèi)高端市場稱雄。S公司是B公司在中國的一個主要競爭對手，尤其在中端市場和職業(yè)教育渠道與B公司競爭尤為激烈。2012年BS集團并購了S集團汽車業(yè)務因而引起兩家公司的在華子公司的合并。兩家業(yè)務相似的公司合并后的整合戰(zhàn)略對并購的成功與否至關重要。 原B公司產(chǎn)品主要以中高端品牌為主，S公司產(chǎn)品主要以中低端品牌為主。并購后，新B公司的產(chǎn)品將面向高端、中端、低端全線中國市場。B公司母公司BS集團原有的戰(zhàn)略是“檢測+配件+服務Bytes+Parts+Service，，創(chuàng)造價值，共有價值，成為行業(yè)領導者”。并購后，B公司提出了新的戰(zhàn)略：向客戶提供統(tǒng)一的、專業(yè)的汽車檢測診斷、技術信息、專用工具、維修設備和服務，成為技術專家、經(jīng)銷商和修理廠的首選供應商，在安全、環(huán)保的條件下以創(chuàng)新、領先的服務方案滿足客戶的個性化需求。新的B公司戰(zhàn)略較為重視客戶的需求和服務，努力做到一站式服務方案來滿足客戶的個性化需求。 確立了并購后的新B公司戰(zhàn)略，如何實施該戰(zhàn)略成為新B公司的工作重點之一。結(jié)合實際情況考慮，新B公司整合戰(zhàn)略實施規(guī)劃主要包含了團隊、業(yè)務、客戶等三個部分。圍繞著整合戰(zhàn)略實施規(guī)劃，并購后具體的整合活動將從企業(yè)文化整合、人力資源配置整合、市場營銷整合等三個方面展開，并制定了一系列相應的詳細的實施舉措。 本論文將運用管理學、企業(yè)戰(zhàn)略管理的一些思想，結(jié)合B公司對美國S公司并購后整合的實例，以新B公司的整合策略為主線，探索汽車保修設備企業(yè)并購整合的實踐過程，以期為今后汽車保修設備行業(yè)企業(yè)的并購整合提供一些有益的參考。
[Abstract]:After more than 30 years of development, China's auto warranty equipment market has become the focus of attention of large enterprises in the world. The broad market space. B company is a wholly owned subsidiary of German BS Group in China. S Company is a wholly-owned subsidiary of S Group in China. B Company and S Company are two highly homogenous automobile warranty equipment enterprises. Company B entered the Chinese market in 1998. To sell the original imported European automobile warranty equipment products, because of the quality of its products in the domestic high-end market. S is a major competitor of company B in China. Especially in the middle market and vocational education channels, competition with company B is particularly fierce. In 2012, BS Group acquired S Group Automotive Business, which led to the merger of two companies' subsidiaries in China. The integration strategy after merger is very important to the success of M & A. After M & A, the products of New B Company will be oriented to the high end and middle end. The original strategy of BS Group, parent company of low end China market. B, is to "detect Bytes Parts Service, create value and share value." "become an industry leader." after M & A, company B has proposed a new strategy: to provide customers with unified, professional automotive testing and diagnosis, technical information, specialized tools, maintenance equipment and services, and become technical experts. Dealer and repair factory's first choice supplier, under the safe, environmental protection condition, satisfies the customer's individuation demand with the innovation, the leading service plan. The new B company strategy pays more attention to the customer's demand and the service. Strive to achieve a one-stop service program to meet the individual needs of customers. Established the new B company strategy after the merger and acquisition, how to implement the strategy becomes one of the key work of the new B company. Considering the actual situation, the implementation plan of the new B company integration strategy mainly includes the team, business. Customer and other three parts. Around the integration strategy implementation planning, the merger and acquisition specific integration activities from the corporate culture integration, human resources allocation integration, marketing integration and other three aspects. And has formulated a series of corresponding detailed implementation measures. This paper will use some ideas of management, enterprise strategic management, combined with the merger and acquisition of company B to the United States S company after the integration example, with the integration strategy of the new B company as the main line. This paper explores the practical process of merger and acquisition integration of automobile warranty equipment enterprises in order to provide some useful reference for the merger and acquisition integration of automobile warranty equipment enterprises in the future.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F271;F416.471

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