本文關(guān)鍵詞：Z生物醫(yī)藥公司學(xué)術(shù)營銷策略研究　出處：《廣東工業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 生物治療 學(xué)術(shù)營銷 營銷策略

【摘要】：腫瘤生物免疫治療技術(shù)是二十一世紀(jì)腫瘤治療的高新技術(shù)。與放化療治療腫瘤技術(shù)不同,腫瘤生物免疫細(xì)胞治療技術(shù)具有療效好、毒副作用低、無耐藥性的顯著優(yōu)勢,因此成為腫瘤綜合治療的重要部分和腫瘤學(xué)科最有發(fā)展前景的技術(shù)之一。2000年美國“國際腫瘤生物/免疫治療及基因治療”年會總結(jié)報告中就指出：“生物治療是目前知道的唯一一種有望完全消滅癌細(xì)胞的治療手段,21世紀(jì)是腫瘤生物治療的時代”。 腫瘤生物治療作為治療腫瘤的新治療方式,具體有如下現(xiàn)狀：1隨著國家腫瘤生物治療市場法律法規(guī)的完善,將有許多中小型腫瘤生物治療公司逐步被淘汰；2我國腫瘤消費市場潛力大,為了獲取利潤,開展腫瘤生物治療的公司都通過各種方式爭取市場份額,積極探索腫瘤生物治療的營銷策略研究；3腫瘤患者和患者親屬的文化逐漸提高,消費心理和行為日漸成熟。巨大的市場潛力、豐厚的利潤以及日漸成熟的消費者市場為腫瘤生物治療市場帶來了不易的發(fā)展機遇和挑戰(zhàn)。隨著新的診斷治療技術(shù)的不斷發(fā)展,醫(yī)生必須不斷學(xué)習(xí),以提高治療技術(shù)水平和學(xué)術(shù)地位,而醫(yī)生掌握新的技術(shù)很大程度上依賴于醫(yī)藥學(xué)術(shù)人員的學(xué)術(shù)推廣和專業(yè)媒體的信息傳播。 本文分為六部分,第一部分是緒論；第二部分是公司介紹和學(xué)術(shù)營銷現(xiàn)狀；第三部分是公司學(xué)術(shù)營銷的問題；第四部分是公司學(xué)術(shù)營銷問題的原因分析；第五部分是公司學(xué)術(shù)營銷策略對策,在對市場營銷、運營管理,學(xué)術(shù)營銷上的理解基礎(chǔ)上,結(jié)合作者自身的工作經(jīng)驗積累和理解,以Z公司現(xiàn)有的運營管理模式和學(xué)術(shù)營銷策略為例,深入分析其在運營管理和學(xué)術(shù)營銷模式的特點以及結(jié)合工作實踐,從工作中發(fā)現(xiàn)存在的問題,結(jié)合問題進行具體分析,并找到相對應(yīng)的解決方案,為該公司在目標(biāo)市場的推廣提供參考方案。基于該研究總結(jié)出有關(guān)醫(yī)藥生物治療公司學(xué)術(shù)營銷的策略,提供一套具有可執(zhí)行的方法,為Z公司自身及其他腫瘤生物治療企業(yè)提供一套可借鑒的、科學(xué)的學(xué)術(shù)營銷和運營管理體系。
[Abstract]:The treatment of tumor immune high-tech twenty-first Century tumor therapy. With the treatment of cancer chemotherapy is different, tumor biological immune cell therapy technology has good curative effect, low toxicity, no significant advantage of resistance, thus become the important part of the comprehensive treatment of tumor and tumor, the most promising technology in the United States in.2000 "the international tumor biology / immunotherapy and gene therapy in the summary report pointed out:" the biological treatment is the only known method is expected to completely destroy cancer cells treatment, twenty-first Century is the tumor biological therapy era. "
Biological treatment of tumor as a new treatment for cancer, specifically as follows: 1 with the improvement of the national status of tumor biological treatment market laws and regulations, there will be many small and medium sized tumor biological treatment company gradually be eliminated; 2 tumor in China a potential consumer market, in order to obtain profits, to carry out tumor biological treatment companies through a variety of ways the fight for market share, and actively explore the marketing strategy research on biological treatment of tumor; 3 tumor patients and relatives culture gradually improve, consumer psychology and behavior is becoming more and more mature. The huge market potential, has brought opportunities and challenges to the huge profits and gradually mature consumer market for tumor therapy. With the continuous development of the market the new technique of diagnosis and treatment, the doctor must keep learning, to improve the treatment level of technology and academic status, and doctors learn new technology To a large extent, it depends on the academic promotion of medical academics and the dissemination of information from professional media.
This paper is divided into six parts, the first part is the introduction; the second part is the introduction of the company and the academic marketing situation; the third part is the company's marketing academic problems; the fourth part is to analyze the reasons of academic marketing problems of the company; the fifth part is the company marketing strategy in the academic, marketing, operations management, based on the understanding of academic marketing on the combination of the author's own work experience accumulation and understanding, to Z company's existing management pattern and academic marketing strategy as an example, in-depth analysis of the characteristics of work in operations management and academic marketing mode and practice, find some problems in the work, make a concrete analysis combined with the problems and find solutions relative the reference scenario for the promotion of the company in the target market. The study summarizes the related medical and biological treatment, academic marketing strategy based on a The set has an enforceable method to provide a scientific, scientific marketing and operational management system for the Z company itself and other cancer biological treatment enterprises.

【學(xué)位授予單位】：廣東工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274;F426.72

【引證文獻】

相關(guān)碩士學(xué)位論文 前3條

1 嚴(yán)威;N制藥公司藥品學(xué)術(shù)推廣優(yōu)化策略研究[D];華東理工大學(xué);2017年

2 賈海鵬;Y公司唐林產(chǎn)品的營銷推廣策略研究[D];東華大學(xué);2016年

3 雷桂根;江西大藥谷醫(yī)藥有限公司營銷策略研究[D];江西財經(jīng)大學(xué);2015年

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本文編號：1361169