隨著人類歷史的發(fā)展,社會生活方式發(fā)生了變化。然而,計算機和因特網(wǎng)的發(fā)明是這些變化的一個突破點。因特網(wǎng)和社會媒體提供了許多機會,直接或間接地影響了人們和社會生活的許多領(lǐng)域,包括消費趨勢。創(chuàng)造快速進入商品和服務(wù),營銷策略也經(jīng)歷了變化。對于供應(yīng)商來說,互聯(lián)網(wǎng)和社交媒體已經(jīng)成為一種活躍的使用媒介,由于它的低成本,使用社交媒體在向消費者提供商品和服務(wù)方面具有吸引力。2009年,英國的網(wǎng)絡(luò)營銷成本達到23.5%,超過了世界上其他經(jīng)典的營銷方式。如今,25000個新用戶在一小時內(nèi)連接到虛擬世界。全球電子商務(wù)金額估計為6600億。互聯(lián)網(wǎng)普及率在去年達到9.5%,在過去10年中達到28.2%。可以看出,幾乎所有世界上最有影響力的公司都利用互聯(lián)網(wǎng)銷售、銷售、生產(chǎn)和經(jīng)營許多其他業(yè)務(wù)職能。生長在互聯(lián)網(wǎng)的使用每年,高帶寬的技術(shù)和使用互聯(lián)網(wǎng)的企業(yè)更有效地使電子商務(wù)廣泛使用高的趨勢。隨著互聯(lián)網(wǎng)成為明智的傳播,小企業(yè)也有一個進入發(fā)達的技術(shù),只有大型企業(yè)才負擔(dān)得起。一個企業(yè)家在網(wǎng)上做生意,被稱為“網(wǎng)絡(luò)企業(yè)家”。據(jù)估計,大約有10億人將使用互聯(lián)網(wǎng)只是作為一種手段來滿足日常需要。本文主要探討:1)什么是在線社會媒體,全球化... 

【文章來源】：天津工業(yè)大學(xué)天津市

【文章頁數(shù)】：108 頁

【學(xué)位級別】：碩士

【文章目錄】：
Innovation point
ACKNOWLEDGEMENT
Abstract
摘要
CHAPTER 1 Background Of This Thesis
    1.1 PROBLEM AND DIRECTIONS FOR FURTHER RESEARCH
    1.2 Barriers And Problems In Electronic Commerce
    1.3 Research Objective
    1.4 RESEARCH METHODOLOGY
    1.5 RESEARCH DESIGN
    1.6 Research Philosophy
    1.7 SOURCE OF DATA
    1.8 DATA COLLECTION METHOD
    1.9 DATA COLLECTION INSTRUMENT RESEARCH INSTRUMENT
    1.10 THE QUESTIONNAIRE DESIGN
    The Choice of the Companies
CHAPTER 2 INTRODUCTION
    2.1 GLOBALIZATION
    2.2 Historical Development of Globalization
    2.3 Globalization and E-Commerce
    2.4 Global （International） Trade And Theories
    2.5 The Interaction Between Globalization and Economy
    Conclusion
CHAPTER 3 ELECTRONIC COMMERCE DEFINITION, TOOLS,REGULATORY RELATIONS,PARTS,WORK AND TRANSACTIONS
    3.1 What is E-Commerce?
    3.2 Electronic Commercial Regulatory Relations
    3.3 Electronic Commerce Concept
    3.4 Entrepreneurship and E-Commerce
    3.5 Electronic Commercial Tools
    Conclusion
CHAPTER 4 CHANGES IN E-COMMERCE AND REFLECTIONS ON ENTREPRENUERSHIP
    4.1 E-Business Capabilities
    4.2 Empty Or Half Full
    4.3 Advantages of Electronic Commerce
    4.4 Risks of Electronic Commerce
    4.5 The Situation of E-Commerce Market in the World
    4.6 E-Commerce Interaction With The Retail Sector
    Conclusion
CHAPTER 5 SOCIAL MEDIA AS A NEW TRADE MARKETING TRUTH
    5.1 Social Media
    5.2 Basic Information On Social Media
    5.3 Social Media And Marketing
    5.4 SME's And The Social Media Truth
    5.5 Social Media With Rights
    5.6 Preferences Of Social Media
    5.7 Web Sites And Social Media Concepts
    5.8 Web And Social Network Sites Not Used As Marketing Agent
    Conclusion
CHAPTER 6 WORLD EXAMPLES OF E-COMMERCE COMPANIES RELATED TO MARKINGPROCESS
    6.1 Amazon.com Overview（AMAZON.COM）
    6.2 Amazon.com's Establishment Process
    6.3 Booklet Development on the Internet and Reasons for Amazon.com's BookbindingBusiness
    6.4 Location of Amazon.com
    6.5 Development Stages of Amazon.com
    6.6 Amazon.com Vision and Corporate Values
    6.7 Amazon.com Branding Process
    6.8 Resignation Of Users
    6.9 Continuous Beating of Interest
    6.10 Customer Retention
    6.11 Getting information about Preferences
    6.12 Personalized Relationships
    6.13 Company Legal Issues
    6.14 Growth in E-commerce Sales
    6.15 Amazon.com's Electronic Trading Contribution
CHAPTER 7 RESULTS OF RESEARCH
    7.1 CONCLUSION AND IMPLICATION
References



本文編號：2935837