【摘要】：近年來,我國家居行業(yè)隨著市場競爭加劇,產(chǎn)品同質(zhì)化現(xiàn)象非常嚴(yán)重,致使行業(yè)發(fā)展陷入呆滯的狀態(tài),其中成品家具業(yè)更是進(jìn)入衰退期,但以定制模式為主的定制家居行業(yè)如整體櫥柜業(yè)、定制衣柜業(yè)等卻呈現(xiàn)生機(jī)勃勃的景象,年均大約以20%的速度持續(xù)增長,然如此好的發(fā)展勢態(tài)并沒有消除現(xiàn)有定制家居企業(yè)對互聯(lián)網(wǎng)時代發(fā)展的憂慮。定制家居從業(yè)人員雖然長期實(shí)踐體驗(yàn)式商業(yè),但面臨新興互聯(lián)網(wǎng)思想和電子商務(wù)模式的沖擊,表現(xiàn)得仍是茫然甚至是恐慌,因?yàn)闃I(yè)內(nèi)多數(shù)人認(rèn)為如此繁雜需要量身定制的產(chǎn)品,幾乎不可能“觸電”的。然而,2013年全國定制家居電商的銷售額就已超過百億元人民幣,涌現(xiàn)出了以科技型S公司為代表的明星品牌,其創(chuàng)新帶來的影響力和銷售額快速增長超過了絕大多數(shù)經(jīng)營了幾十年的家居企業(yè)。本文則是在商業(yè)形態(tài)、消費(fèi)群體、消費(fèi)習(xí)慣等在不斷變化的情況下,通過研究S公司的發(fā)展歷史和現(xiàn)實(shí)狀況,總結(jié)其創(chuàng)新的商業(yè)模式,揭示其核心創(chuàng)新要素如技術(shù)、信息、人才和創(chuàng)始基因,進(jìn)一步揭示新型定制家居企業(yè)不僅是在渠道、終端、傳播、支付等方面的變革,更是在商業(yè)生態(tài)中的時間,空間,媒體和關(guān)系等方面的突破,同時也指出其創(chuàng)新中存在外部挑戰(zhàn)和內(nèi)部約束,加以定性和定量研究分析并給出積極的發(fā)展策略和建設(shè)性的解決方案,以希望其抓住趨勢和機(jī)遇,發(fā)展得更好更快,同時也希望給予迷茫的傳統(tǒng)定制家居企業(yè)的現(xiàn)實(shí)啟示啟發(fā)和指導(dǎo)路徑,完成企業(yè)的升級轉(zhuǎn)型,避免走彎路或少走彎路!
文內(nèi)圖片：
圖片說明：圖２－１產(chǎn)品生命周期示意圍逡逑
[Abstract]:In recent years, with the intensification of market competition in China's household industry, the phenomenon of product homogenization is very serious, resulting in the development of the industry into a dull state, in which the finished furniture industry has entered a period of decline, but the custom home industry, such as the overall cabinet industry and custom cabinet industry, which is dominated by custom mode, has shown a vibrant scene, with an average annual growth rate of about 20%. However, such a good development situation has not dispelled the existing custom home enterprises to the Internet era development worries. Although custom home practitioners have been practicing experiential business for a long time, they are still at a loss or even panic in the face of the impact of emerging Internet ideas and e-commerce models, because most people in the industry believe that it is almost impossible to "shock" products that require tailor-made products. However, in 2013, the sales of custom home ecommerce in 2013 have exceeded 10 billion yuan, and a star brand represented by technology S company has emerged, and its innovation has brought more influence and sales than the vast majority of household enterprises that have been operating for decades. This paper is to study the development history and reality of S company, summarize its innovative business model, reveal its core innovation elements such as technology, information, talent and founding gene, and further reveal that the new custom home enterprise is not only in the channel, terminal, communication, payment and other aspects of the change, but also in the business ecology of the time, this paper is to study the development history and reality of S company, summarize its innovative business model, reveal its core innovation elements such as technology, information, talents and founding genes, and further reveal that the new custom home enterprise is not only in the channel, terminal, communication, payment and other aspects of the change, The breakthrough of space, media and relationship, at the same time, it also points out that there are external challenges and internal constraints in its innovation, makes qualitative and quantitative research and analysis, and gives positive development strategies and constructive solutions, in order to seize the trend and opportunities, develop better and faster, at the same time, it also hopes to enlighten and guide the confused traditional custom home enterprises and complete the upgrading and transformation of enterprises. Avoid detours or fewer detours!
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F426.92

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 周敏;許偉;梁爽;朱劍剛;;定制櫥柜企業(yè)免費(fèi)增值商業(yè)模式研究[J];家具與室內(nèi)裝飾;2015年09期

2 李嘉聰;;尚品宅配的C2B+O2O模式[J];中國商界;2015年Z1期

3 梁爽;李木子;周敏;毛潤;朱劍剛;;定制櫥柜用戶需求分析[J];家具與室內(nèi)裝飾;2014年11期

4 茍尤釗;呂琳媛;;尚品宅配VS索菲亞 “私人定制”的深淺[J];商界(評論);2014年07期

5 陳怡;;我國定制衣柜的發(fā)展與存在問題[J];林產(chǎn)工業(yè);2014年02期

6 汪光武;;定制家居電商的今生來世[J];銷售與市場(評論版);2013年04期

7 楊文嘉;;家具定制商業(yè)模式與制造模式創(chuàng)新在即[J];家具與室內(nèi)裝飾;2009年05期

，

本文編號：2511192