【摘要】：隨著互聯(lián)網(wǎng)在生活中的應(yīng)用范圍越來越廣,電子商務(wù)迅猛發(fā)展并且為越來越多的人所接受。服裝消費在女性生活消費中占據(jù)最大的比重,現(xiàn)今互聯(lián)網(wǎng)上也產(chǎn)生了各類以服裝作為專項經(jīng)營項目的電子商務(wù)網(wǎng)站。電子商務(wù)經(jīng)歷近十年的發(fā)展后正在從成長初期向成熟期轉(zhuǎn)化,新的運營模式也都處在探索階段,雖然現(xiàn)今淘寶網(wǎng)的市場占有率最高,但是其他各種服裝網(wǎng)站也百花齊放。在激烈的電子商務(wù)網(wǎng)站競爭中,只有牢牢地把握住用戶才能站穩(wěn)腳跟,才能獲得更大的發(fā)展空間。 交互設(shè)計是多學(xué)科交叉產(chǎn)生的學(xué)科理論,目前的交互理論多是從計算機學(xué)科和信息管理學(xué)科入手,缺少從用戶心理學(xué)角度進行的研究,特別是在女性用戶網(wǎng)絡(luò)購物這一領(lǐng)域,可供查閱的資料匱乏。本課題旨在將女性消費心理學(xué)的理論引入到服裝電子商務(wù)網(wǎng)站的交互設(shè)計之中,為之后服裝電子商務(wù)網(wǎng)站的交互設(shè)計提供更廣闊的發(fā)展方向。 本課題以用戶模型與系統(tǒng)表象在概念上需要保持一致的交互設(shè)計基本理論為前提,第一步對女性購買服裝的心理特征進行研究,歸納出女性購買服裝的心理模型因素,并對這些因素的作用形式進行闡述;第二步通過對樣本網(wǎng)站的交互設(shè)計分析,總結(jié)出現(xiàn)有女裝電子商務(wù)網(wǎng)站的系統(tǒng)表象形式;第三步通過對典型用戶的訪談?wù){(diào)查,找到心理模型因素與網(wǎng)站系統(tǒng)表象形式之間的關(guān)系,為之后制定女裝電子商務(wù)網(wǎng)站的交互設(shè)計指導(dǎo)原則提供基礎(chǔ);第四步,研究得出交互設(shè)計指導(dǎo)原則,該原則分別從如何降低女性風(fēng)險認知、如何提高女性自我概念在網(wǎng)絡(luò)購物中的作用力度和如何發(fā)揮情緒的正面效應(yīng)三方面,詳細闡述女性心理模型因素對網(wǎng)站系統(tǒng)表象形式的影響。最后,本文提供了項目實例,展示該指導(dǎo)原則在實際設(shè)計中的應(yīng)用方法,對今后的女裝電子商務(wù)網(wǎng)站的設(shè)計具有一定的參考意義。
[Abstract]:With the wide application of the Internet in daily life, electronic commerce is developing rapidly and accepted by more and more people. Clothing consumption occupies the largest proportion in women's living consumption. Nowadays, there are also various e-commerce websites which take clothing as a special business item on the Internet. After nearly a decade of development, e-commerce is changing from early growth to maturity, and the new operation mode is also in the exploratory stage. Although Taobao has the highest market share, other clothing websites are also blooming. In the fierce electronic commerce website competition, only firmly grasps the user to be able to stand firmly, can obtain the bigger development space. Interaction design is a multidisciplinary interdisciplinary disciplinary theory. At present, most of the interaction theories are based on computer science and information management, and lack of research from the perspective of user psychology, especially in the field of women users shopping online. The information available is scarce. The purpose of this paper is to introduce the theory of female consumer psychology into the interactive design of apparel e-commerce website, and to provide a broader development direction for the interactive design of clothing e-commerce website. Based on the basic theory of interactive design that the user model and system representation need to keep consistent in concept, the first step is to study the psychological characteristics of women buying clothing, and sum up the psychological model factors of women buying clothing. And the action form of these factors is expounded. The second step through the sample website interaction design analysis, summarizes the appearance of women's e-commerce website system representation form; The third step is to find out the relationship between the psychological model factors and the representation form of the website system through the interview of typical users, and to provide the basis for establishing the guiding principles of interactive design for women's e-commerce websites. In the fourth step, the guiding principles of interactive design are obtained, which include how to reduce women's risk cognition, how to improve the role of women's self-concept in online shopping and how to play a positive effect of emotion. The influence of female psychological model factors on the representation form of website system is expounded in detail. Finally, this paper provides a project example to show the application of the guiding principle in the practical design, which has a certain reference significance for the design of women's e-commerce website in the future.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J50;F724.6;TP393.092

【引證文獻】

相關(guān)碩士學(xué)位論文 前1條

1 王重重;女性購物網(wǎng)站引導(dǎo)設(shè)計研究[D];華東理工大學(xué);2013年

，

本文編號：2423726