【摘要】：隨著電子商務(wù)的不斷發(fā)展,消費(fèi)者不斷追求個(gè)性化訴求,使得企業(yè)收集的訂單具有較強(qiáng)的異質(zhì)性。面對(duì)大量的異質(zhì)性訂單,如何實(shí)現(xiàn)末端配送是當(dāng)今電子商務(wù)企業(yè)能否取得競(jìng)爭(zhēng)優(yōu)勢(shì)的關(guān)鍵。電子商務(wù)環(huán)境下的末端配送本質(zhì)上是要解決消費(fèi)者的分散需求與物流集中規(guī)模效應(yīng)之間的矛盾,然而目前以多個(gè)企業(yè)單獨(dú)采用送貨上門(mén)為主導(dǎo)的配送模式不僅沒(méi)有發(fā)揮聚集效應(yīng),而且不能滿足消費(fèi)者多樣化末端服務(wù)方式的訴求,造成末端配送資源浪費(fèi),末端配送效率低、成本高等問(wèn)題。本文基于Pooling思想,結(jié)合當(dāng)前電子商務(wù)環(huán)境下的末端配送特征與配送現(xiàn)狀,先聚集多個(gè)企業(yè)的配送訂單,再將末端配送訂單根據(jù)客戶特征進(jìn)行聚類,設(shè)計(jì)了集送貨上門(mén)與客戶自提于一體的新型末端配送模式。并通過(guò)建模對(duì)傳統(tǒng)分散末端配送模式與基于Pooling思想的集中末端配送模式進(jìn)行成本比較,分析了基于Pooling思想建立集中末端節(jié)點(diǎn)的優(yōu)勢(shì)。發(fā)現(xiàn)基于Pooling思想構(gòu)建集中末端節(jié)點(diǎn)能改善末端配送環(huán)節(jié)的送貨上門(mén)成本、客戶自提時(shí)的懲罰成本和末端節(jié)點(diǎn)的固定建設(shè)成本,并且這種成本的改善隨著聚集企業(yè)數(shù)量的增加而增加。最后文章在考慮末端客戶差異性的前提下,基于客戶滿意度和配送成本兩個(gè)方面,以總成本最小為目標(biāo),建立了集中末端節(jié)點(diǎn)的選址—路徑優(yōu)化模型,并進(jìn)行算例分析,驗(yàn)證了模型的有效性。
[Abstract]:With the development of electronic commerce, consumers are pursuing individualized demands, which makes the orders collected by enterprises have strong heterogeneity. In the face of a large number of heterogeneous orders, how to realize terminal distribution is the key to whether e-commerce enterprises can obtain competitive advantage. The essence of terminal distribution in electronic commerce environment is to solve the contradiction between the dispersed demand of consumers and the centralized scale effect of logistics. However, at present, the distribution mode, which is dominated by door-to-door delivery, has not only failed to exert the aggregation effect, but also can not meet the demands of consumers' diversified end-service modes, resulting in waste of terminal distribution resources and low efficiency of end-distribution. Problems such as high cost. Based on the idea of Pooling, combined with the characteristics of terminal distribution and distribution status in the current electronic commerce environment, this paper first aggregates the distribution orders of many enterprises, and then clusters the terminal distribution orders according to the customer characteristics. A new terminal delivery mode is designed, which integrates door-to-door delivery and customer self-delivery. By modeling the cost of traditional distributed terminal distribution mode and centralized terminal distribution mode based on Pooling, the advantages of building centralized terminal node based on Pooling are analyzed. It is found that building centralized terminal node based on Pooling can improve the delivery cost of terminal delivery link, the penalty cost of customer self-collection and the fixed construction cost of terminal node. And this cost improvement increases with the increase in the number of agglomerated enterprises. Finally, on the premise of considering the difference of terminal customers, based on customer satisfaction and distribution cost, taking the minimum of total cost as the goal, a site-path optimization model of centralized terminal nodes is established, and an example is analyzed. The validity of the model is verified.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F713.36;F252

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本文編號(hào)：2404074