【摘要】：在中國(guó)進(jìn)出口貿(mào)易需求趨緊的背景下,由政府推動(dòng)的跨境電商正在發(fā)揮出其強(qiáng)大的經(jīng)濟(jì)活力和市場(chǎng)需求。從2013年至今,上海、重慶、杭州、寧波、鄭州、廣州、深圳、天津等跨境電商試點(diǎn)城市逐步的批準(zhǔn)和開發(fā),政策實(shí)施的過程中,電商平臺(tái)、監(jiān)管部門、供應(yīng)鏈服務(wù)商、品牌商逐步摸索出一條路,并取得了驚人的成績(jī)。在交易量飛速增長(zhǎng)的同時(shí),以電子商務(wù)為核心的跨境電商供應(yīng)鏈出現(xiàn)了上下游銜接溝通的問題,供應(yīng)鏈管理缺失、流程效率滯后等問題愈加明顯。因此在當(dāng)前形勢(shì)下,如何進(jìn)一步優(yōu)化產(chǎn)業(yè)供應(yīng)鏈、提高物流效率是跨境電商面臨的挑戰(zhàn)和課題。本文在已有研究的基礎(chǔ)上,從跨境電子商務(wù)的起源及發(fā)展過程,對(duì)跨境電子商務(wù)的供應(yīng)鏈現(xiàn)狀做了一定的分析,比較了各種供應(yīng)鏈模式的優(yōu)缺點(diǎn)和目前各大電子商務(wù)平臺(tái)的供應(yīng)鏈痛點(diǎn),同時(shí)也深入的分析了進(jìn)口的通關(guān)模式的差異化,將影響供應(yīng)鏈模式的宏觀因素和具體因素進(jìn)行了解析,從而對(duì)跨境電商供應(yīng)鏈的優(yōu)化提出一定的優(yōu)化措施,來幫助不同規(guī)模的跨境電子商務(wù)主體采取的合適自己的供應(yīng)鏈優(yōu)化的模式。本文共分為六章。首先第一章緒論主要介紹了跨境電商快速發(fā)展導(dǎo)致問題的選題背景和研究跨境電商供應(yīng)鏈優(yōu)化的現(xiàn)實(shí)意義,同時(shí)提到了供應(yīng)鏈優(yōu)化的研究方法以及本篇論文的框架結(jié)構(gòu);第二章為跨境電子商務(wù)及供應(yīng)鏈的理論概述,主要介紹論文研究過程涉及并運(yùn)用到的相關(guān)理論,具體為跨境電子商務(wù)的理論演進(jìn)歷程,以及和傳統(tǒng)跨境貿(mào)易的差異,以及供應(yīng)鏈管理的理論等;第三部分為跨境電子商務(wù)供應(yīng)鏈現(xiàn)狀分析,其中具體分析了跨境電子商務(wù)不同企業(yè)的供應(yīng)鏈模式的差異并進(jìn)行了對(duì)比分析,還進(jìn)一步分了進(jìn)口通關(guān)模式的差異;第四部分為跨境電子商務(wù)供應(yīng)鏈管理的影響因素分析,分為宏觀因素分析和具體因素分析;第五跨境電商供應(yīng)鏈優(yōu)化建議,包括四大優(yōu)化方向,同時(shí)以A企業(yè)的供應(yīng)鏈現(xiàn)狀入手,詳細(xì)分析了如何優(yōu)化的具體措施;最后部分為結(jié)論和展望,簡(jiǎn)述了當(dāng)前政策多變的形勢(shì)下,對(duì)未來跨境電商企業(yè)的供應(yīng)鏈發(fā)展的展望。
[Abstract]:Against the backdrop of tighter demand for China's import and export trade, government-driven cross-border ecommerce is exerting its strong economic dynamism and market demand. Since 2013, Shanghai, Chongqing, Hangzhou, Ningbo, Zhengzhou, Guangzhou, Shenzhen, Tianjin and other cross-border e-commerce pilot cities have gradually approved and developed, and implemented policies in the process of e-commerce platform, regulatory authorities, supply chain service providers, Brand merchants gradually found a way, and achieved amazing results. At the same time, with the rapid growth of transaction volume, the cross-border e-commerce supply chain with the core of e-commerce has appeared the problem of upstream and downstream communication, the lack of supply chain management, the process efficiency lag and so on. Therefore, in the current situation, how to further optimize the industrial supply chain and improve the efficiency of logistics is a challenge and topic for cross-border e-commerce. Based on the existing research, this paper analyzes the supply chain status of cross-border e-commerce from the origin and development process of cross-border e-commerce. This paper compares the advantages and disadvantages of various supply chain models and the supply chain pain points of various e-commerce platforms at present. At the same time, it also deeply analyzes the difference of import customs mode, and analyzes the macro factors and specific factors that affect the supply chain model. Therefore, some optimization measures are proposed to optimize the cross-border e-commerce supply chain to help different cross-border e-commerce players adopt their own supply chain optimization model. This paper is divided into six chapters. The first chapter introduces the background of the problem caused by the rapid development of cross-border e-commerce and the practical significance of the research on cross-border e-commerce supply chain optimization. At the same time, the research methods of supply chain optimization and the framework structure of this paper are mentioned. The second chapter is the theoretical overview of cross-border e-commerce and supply chain. It mainly introduces the relevant theories involved in and applied in the research process of the thesis, specifically the evolution of cross-border e-commerce theory, as well as the differences between cross-border e-commerce and traditional cross-border trade. And the theory of supply chain management; The third part is the current situation of cross-border e-commerce supply chain analysis, in which the specific analysis of cross-border e-commerce enterprise supply chain model differences and comparative analysis, but also further divided into import customs mode differences; The fourth part is the analysis of the influencing factors of cross-border e-commerce supply chain management, including macro factor analysis and specific factor analysis. The fifth cross-border e-commerce supply chain optimization suggestions, including four major optimization directions, at the same time starting with the supply chain status of A enterprise, detailed analysis of how to optimize the specific measures; The last part is the conclusion and prospect, and briefly describes the future development of supply chain of cross-border e-commerce enterprises under the situation of changeable policies.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F724.6;F274

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