安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展研究
發(fā)布時間：2018-11-24 13:11
【摘要】：互聯(lián)網(wǎng)時代,信息技術(shù)正在改變著人們的生活,電子商務(wù)作為一種具有戰(zhàn)略意義的全球性貿(mào)易手段,憑借著市場全球化、資源集約化、成本低廉化、交易連續(xù)化、服務(wù)個性化等優(yōu)勢,引發(fā)了對傳統(tǒng)貿(mào)易手段的變革,正深入到各個領(lǐng)域。作為農(nóng)業(yè)大省的安徽省,利用農(nóng)產(chǎn)品電子商務(wù)跨越時間和空間的限制,降低農(nóng)業(yè)弱質(zhì)性風(fēng)險,便捷農(nóng)產(chǎn)品交易方式,增加產(chǎn)品的銷售渠道,擴大農(nóng)產(chǎn)品的銷售范圍,促進(jìn)各地區(qū)之間的交流,加強農(nóng)產(chǎn)品核心競爭力,增加農(nóng)民增收,加快農(nóng)業(yè)發(fā)展,為安徽省農(nóng)業(yè)發(fā)展注入新的活力。本文首先利用PEST分析方法對安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展環(huán)境加以分析,展現(xiàn)了當(dāng)前安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展的有利機遇以及制約因素,總體來說,安徽省農(nóng)產(chǎn)品電子商務(wù)有良好的政治、經(jīng)濟、社會、技術(shù)這四大外部環(huán)境。再結(jié)合筆者對安徽省各個市農(nóng)戶的互聯(lián)網(wǎng)使用情況的問卷調(diào)查,以及對在國內(nèi)發(fā)展勢頭較好的農(nóng)產(chǎn)品電子商務(wù)典型——“三只松鼠”的案例分析,從農(nóng)戶和企業(yè)兩個角度來分析安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展的現(xiàn)狀,并總結(jié)出今后發(fā)展中需要解決的問題,最后從政府、企業(yè)、農(nóng)戶個人這三個角度來為安徽省今后農(nóng)產(chǎn)品電子商務(wù)發(fā)展提供經(jīng)驗借鑒。本文主要包括六個部分內(nèi)容:一、引言,包括研究的背景與意義、本次研究的內(nèi)容與方法、研究創(chuàng)新與難度,以及國內(nèi)外的研究現(xiàn)狀;二、農(nóng)產(chǎn)品電子商務(wù)概述,主要包括與“農(nóng)產(chǎn)品電子商務(wù)”相關(guān)內(nèi)涵的界定以及本文的理論基礎(chǔ);三、基于PEST分析安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展環(huán)境,從政治、經(jīng)濟、社會、技術(shù)這四個方面來分析安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展的影響因素;四、安徽省農(nóng)戶互聯(lián)網(wǎng)使用情況調(diào)查研究,調(diào)查對象為安徽省農(nóng)戶,包含上網(wǎng)行為調(diào)查、互聯(lián)網(wǎng)觀念調(diào)查、個人上網(wǎng)習(xí)慣調(diào)查這三大模塊,旨在了解安徽省農(nóng)戶農(nóng)業(yè)互聯(lián)網(wǎng)意識;五、“三只松鼠”案例分析,三只松鼠電子商務(wù)有限公司是安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展較為成功的案例,分析其營銷方式為其他企業(yè)提供借鑒;六、安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展問題與對策分析,當(dāng)前安徽省農(nóng)產(chǎn)品電子商務(wù)發(fā)展面臨的各種外部環(huán)境,同樣從政治、經(jīng)濟、社會、技術(shù)這四個方面分析當(dāng)前存在的問題,并為政府、企業(yè)、農(nóng)戶個人提供了對策建議。
[Abstract]:In the Internet era, information technology is changing people's lives. As a global trade means with strategic significance, electronic commerce relies on the globalization of the market, the intensification of resources, the low cost and the continuous transaction. The service individuation and so on superiority, has initiated the transformation to the traditional trade means, is going deep into each domain. Anhui Province, as a major agricultural province, takes advantage of e-commerce for agricultural products to span time and space restrictions, reduce the risk of agricultural weakness, facilitate agricultural products trading methods, increase marketing channels for products, and expand the scope of agricultural products sales. To promote the exchange among regions, strengthen the core competitiveness of agricultural products, increase the income of farmers, accelerate the development of agriculture, and inject new vitality into the agricultural development of Anhui Province. This paper first analyzes the development environment of agricultural products e-commerce in Anhui Province by using PEST analysis method, which shows the favorable opportunities and constraints for the development of agricultural e-commerce in Anhui Province. Anhui agricultural products electronic commerce has good political, economic, social and technological four external environment. Combined with the author's questionnaire survey on the Internet usage of farmers in various cities of Anhui Province, as well as the case study of "three squirrels", a typical e-commerce model of agricultural products in China. From the perspective of farmers and enterprises, this paper analyzes the current situation of agricultural e-commerce development in Anhui Province, and summarizes the problems to be solved in the future development. Finally, from the perspective of the government and enterprises, These three angles provide experience for the future development of agricultural products e-commerce in Anhui province. This paper mainly includes six parts: first, the introduction, including the background and significance of the study, the content and methods of this study, research innovation and difficulty, as well as domestic and foreign research status; Second, the overview of agricultural e-commerce, mainly including the definition of the connotation of "agricultural e-commerce" and the theoretical basis of this paper; Third, based on the PEST analysis of agricultural e-commerce development environment in Anhui Province, from the political, economic, social and technological aspects to analyze the development of agricultural e-commerce in Anhui Province, the impact factors; Fourth, the investigation and study on the situation of rural households' Internet use in Anhui Province, which includes three modules: Internet behavior investigation, Internet concept investigation, and personal Internet habit investigation. In order to understand the agricultural Internet awareness of farmers in Anhui Province; Five, "three squirrels" case analysis, three squirrels electronic commerce limited company is the Anhui province agricultural product electronic commerce development more successful case, analyzes its marketing way to provide the reference for the other enterprise; Sixthly, the problems and countermeasures for the development of agricultural products electronic commerce in Anhui Province are analyzed. At present, various external environments for the development of agricultural products electronic commerce in Anhui Province are also analyzed from the four aspects of politics, economy, society and technology. And for the government, enterprises, individual farmers to provide countermeasures.
【學(xué)位授予單位】：安徽農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F323.7;F724.6
本文編號：2353849
[Abstract]:In the Internet era, information technology is changing people's lives. As a global trade means with strategic significance, electronic commerce relies on the globalization of the market, the intensification of resources, the low cost and the continuous transaction. The service individuation and so on superiority, has initiated the transformation to the traditional trade means, is going deep into each domain. Anhui Province, as a major agricultural province, takes advantage of e-commerce for agricultural products to span time and space restrictions, reduce the risk of agricultural weakness, facilitate agricultural products trading methods, increase marketing channels for products, and expand the scope of agricultural products sales. To promote the exchange among regions, strengthen the core competitiveness of agricultural products, increase the income of farmers, accelerate the development of agriculture, and inject new vitality into the agricultural development of Anhui Province. This paper first analyzes the development environment of agricultural products e-commerce in Anhui Province by using PEST analysis method, which shows the favorable opportunities and constraints for the development of agricultural e-commerce in Anhui Province. Anhui agricultural products electronic commerce has good political, economic, social and technological four external environment. Combined with the author's questionnaire survey on the Internet usage of farmers in various cities of Anhui Province, as well as the case study of "three squirrels", a typical e-commerce model of agricultural products in China. From the perspective of farmers and enterprises, this paper analyzes the current situation of agricultural e-commerce development in Anhui Province, and summarizes the problems to be solved in the future development. Finally, from the perspective of the government and enterprises, These three angles provide experience for the future development of agricultural products e-commerce in Anhui province. This paper mainly includes six parts: first, the introduction, including the background and significance of the study, the content and methods of this study, research innovation and difficulty, as well as domestic and foreign research status; Second, the overview of agricultural e-commerce, mainly including the definition of the connotation of "agricultural e-commerce" and the theoretical basis of this paper; Third, based on the PEST analysis of agricultural e-commerce development environment in Anhui Province, from the political, economic, social and technological aspects to analyze the development of agricultural e-commerce in Anhui Province, the impact factors; Fourth, the investigation and study on the situation of rural households' Internet use in Anhui Province, which includes three modules: Internet behavior investigation, Internet concept investigation, and personal Internet habit investigation. In order to understand the agricultural Internet awareness of farmers in Anhui Province; Five, "three squirrels" case analysis, three squirrels electronic commerce limited company is the Anhui province agricultural product electronic commerce development more successful case, analyzes its marketing way to provide the reference for the other enterprise; Sixthly, the problems and countermeasures for the development of agricultural products electronic commerce in Anhui Province are analyzed. At present, various external environments for the development of agricultural products electronic commerce in Anhui Province are also analyzed from the four aspects of politics, economy, society and technology. And for the government, enterprises, individual farmers to provide countermeasures.
【學(xué)位授予單位】：安徽農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F323.7;F724.6
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