【摘要】：網(wǎng)絡(luò)時代的到來,影響了社會生活的方方面面,對于出版業(yè)的影響也不例外。在快速發(fā)展的網(wǎng)絡(luò)時代,自助出版應(yīng)運而生。目前,英美等國自助出版發(fā)展已較為成熟。而我國的自助出版則處于發(fā)展的萌芽階段。在互聯(lián)網(wǎng)時代,自助出版得到了快速發(fā)展,這一迅猛的發(fā)展勢態(tài)引起了學界的關(guān)注,且給出版市場帶來了巨大變革和極大影響。雖然這一新型的出版形態(tài),為出版業(yè)提供了極大的便利,然而我國的自助出版卻受到國內(nèi)政策法規(guī)、出版資質(zhì)等各方面限制,一直停滯不前。因此,在深入研究我國自助出版發(fā)展的基礎(chǔ)上,分析目前自助出版在我國發(fā)展中存在的特點及問題,有利于我國充分利用數(shù)字技術(shù)的優(yōu)勢,開拓出一條適合我國發(fā)展的創(chuàng)新之路。本文的研究從自助出版的基本概念著手,認真分析總結(jié)國內(nèi)外學者對于自助出版的定義、類型和特點等方面的界定,進一步深入研究自助出版,總結(jié)出目前自助出版在發(fā)展中存在的特點,加深了人們對于自助出版的深入認識。通過深入研究我國自助出版的發(fā)展背景,發(fā)現(xiàn)龐大的網(wǎng)民用戶和社交網(wǎng)絡(luò)的發(fā)展、讀者閱讀習慣漸趨良好、電子商務(wù)發(fā)展積累大量的消費資源、新興出版形態(tài)的不斷涌現(xiàn)等,這些都是促使自助出版快速發(fā)展的有利因素。然而,受到我國國內(nèi)自助出版政策的限制、傳統(tǒng)出版社思想觀念陳舊、一些作家排斥網(wǎng)絡(luò)出版、作品版權(quán)侵權(quán)較為嚴重等方面的制約,我國自助出版發(fā)展極其緩慢。通過分析我國自助出版發(fā)展現(xiàn)狀,指出目前我國的自助出版雖取得不錯的成果,但仍然面臨很多困難。極不健全的出版政策是我國自助出版發(fā)展過程中最大的阻礙因素。同時,我國自助出版作品質(zhì)量、內(nèi)容結(jié)構(gòu)及管理方面,都存在種種問題,這些在很大程度上阻礙了自助出版的發(fā)展。結(jié)合自助出版在我國發(fā)展的具體特點,在充分借鑒國外成功經(jīng)驗的基礎(chǔ)上,探索出一條適合我國自助出版發(fā)展的道路尤為重要。因此,結(jié)合自助出版在我國發(fā)展的實際情況,本文提出了一些針對性的解決方法:與傳統(tǒng)出版單位加強競合、完善出版法規(guī)政策、加強自助出版平臺內(nèi)容建設(shè)、為作者提供個性化的定制服務(wù)、利用眾籌模式為自助出版發(fā)展助力。
[Abstract]:The arrival of the Internet era has affected all aspects of social life, and the impact on the publishing industry is no exception. In the rapid development of the network era, self-publishing came into being. At present, the British and American countries and other countries self-publishing development has been more mature. And the self-publishing of our country is in the embryonic stage of development. In the Internet era, self-publishing has been developing rapidly, which has attracted the attention of scholars, and has brought great changes and great influence to the publishing market. Although this new form of publishing provides great convenience for the publishing industry, self-publishing in our country is restricted by domestic policies, laws and regulations, publishing qualifications and so on, and has been stagnant. Therefore, on the basis of deeply studying the development of self-publishing in China, this paper analyzes the characteristics and problems existing in the development of self-publishing in China, which is conducive to making full use of the advantages of digital technology. Open up an innovative road suitable for the development of our country. This paper begins with the basic concept of self-publishing, analyzes and summarizes the definitions, types and characteristics of self-publishing by domestic and foreign scholars, and further studies self-publishing. This paper summarizes the characteristics of self-publishing in the development and deepens people's understanding of self-publishing. Through in-depth study of the development background of self-publishing in China, it is found that with the development of huge Internet users and social networks, readers' reading habits tend to be better, e-commerce development accumulates a large number of consumer resources, and the emerging publishing patterns continue to emerge. These are the favorable factors to promote the rapid development of self-publishing. However, due to the restriction of the domestic self-publishing policy, the outmoded ideas of traditional publishing houses, the rejection of network publishing by some writers, and the serious copyright infringement of works, the development of self-publishing in China is extremely slow. Based on the analysis of the present situation of self-publishing in China, it is pointed out that although the self-publishing in our country has achieved good results, it still faces many difficulties. Unsound publishing policy is the biggest obstacle in the development of self-publishing in China. At the same time, there are various problems in the quality, content structure and management of self-publishing works in China, which to a great extent hinder the development of self-publishing. According to the characteristics of self-publishing development in China, it is particularly important to explore a road suitable for the development of self-publishing in China on the basis of drawing on the successful experience of foreign countries. Therefore, combined with the actual situation of self-publishing development in China, this paper puts forward some targeted solutions: to strengthen competition with traditional publishing units, to improve the publishing laws and policies, to strengthen the content construction of self-help publishing platform. To provide personalized customized services for the author, the use of crowdfunding model for self-publishing development.
【學位授予單位】：山西大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：G230.7

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本文編號：2343877