【摘要】：電子商務(wù)作為一種嶄新的商務(wù)模式,在為人們提供便利的同時,也使得原有作為隱私權(quán)屏障的時間和空間因素失去了作用。個人在線隱私安全成為了電子商務(wù)面臨的最大挑戰(zhàn)之一。 P3P(Platform for Privacy Preference)協(xié)議是由W3C(World Wide Web Consortium)組織建立的目前最為業(yè)界所接受的個人在線隱私保護策略,但其目前主要針對一般網(wǎng)站來構(gòu)建隱私策略,在電子商務(wù)網(wǎng)站中的研究尚嫌不足。電子商務(wù)網(wǎng)站不同于一般的網(wǎng)站,有它自身的特殊性,包含了其所特有的一些數(shù)據(jù)元素,本文對基于P3P協(xié)議的電子商務(wù)系統(tǒng)做了進一步的研究,使用了P3P協(xié)議來構(gòu)建隱私策略,并結(jié)合電子商務(wù)的自身特點,更加合理地對P3P協(xié)議相關(guān)隱私因素方面進行了定義和構(gòu)建,以更好的保護在線用戶的個人隱私,為電子商務(wù)的發(fā)展創(chuàng)造有利條件。主要研究內(nèi)容如下： 1.P3P策略是使用標準P3P隱私詞匯表的Web站點隱私策略的可機讀的表示法。分析了如何選擇P3P策略及描述策略語法,并針對電子商務(wù)網(wǎng)站創(chuàng)建了P3P策略。 2.分析了在電子商務(wù)網(wǎng)站中用戶特有的一些隱私因素,使得在用P3P協(xié)議創(chuàng)建隱私策略時可以對這些數(shù)據(jù)元素進行具體的定義,從而更好的保護在線用戶的隱私。 3.論述了P3P協(xié)議的基礎(chǔ)數(shù)據(jù)模式和數(shù)據(jù)集,詳細分析了13種基礎(chǔ)信息的結(jié)構(gòu),對數(shù)據(jù)集中的每項元素進行了細致的闡述,并結(jié)合現(xiàn)有電子商務(wù)網(wǎng)站卓越亞馬遜的隱私聲明,創(chuàng)建了P3P策略文件和隱私數(shù)據(jù)結(jié)構(gòu)。運用P3P協(xié)議把隱私聲明轉(zhuǎn)化為可人讀的隱私策略,使得用戶可以自己定義個人隱私偏好,從而網(wǎng)站可以提供更加符合用戶習(xí)慣的個性化服務(wù),用戶的隱私信息也可以得到一定的保護。 本文針對電子商務(wù)的特點,構(gòu)建了數(shù)據(jù)、策略、策略文件以及數(shù)據(jù)結(jié)構(gòu),并針對電子商務(wù)環(huán)境下的隱私問題研究了其P3P協(xié)議體系。最后結(jié)合電子商務(wù)網(wǎng)站卓越亞馬遜的隱私聲明,實現(xiàn)了基于P3P協(xié)議的電子商務(wù)系統(tǒng)中策略及其數(shù)據(jù)模式的構(gòu)建。
[Abstract]:As a new business model, electronic commerce not only provides convenience for people, but also makes the original time and space as privacy barrier lose its function. Personal online privacy security has become one of the biggest challenges to e-commerce. P3P (Platform for Privacy Preference) protocol is the most accepted personal privacy protection strategy established by W3C (World Wide Web Consortium) organization, but it is mainly aimed at general websites to construct privacy policy. The research on e-commerce website is not enough. The E-commerce website is different from the general website, it has its own particularity, including some special data elements. In this paper, the e-commerce system based on P3P protocol is further studied, and the P3P protocol is used to construct the privacy strategy. In order to better protect the privacy of online users and create favorable conditions for the development of electronic commerce, this paper defines and constructs the privacy factors related to P3P protocol more reasonably according to the characteristics of electronic commerce. The main research contents are as follows: 1.P3P policy is a machine-readable representation of Web site privacy policy using the standard P3P privacy vocabulary. This paper analyzes how to choose P3P strategy and description strategy syntax, and creates P3P strategy for e-commerce website. 2. This paper analyzes some unique privacy factors of users in E-commerce websites, which makes it possible to define these data elements when using P3P protocol to create privacy policies, so as to better protect the privacy of online users. 3. This paper discusses the basic data pattern and data set of P3P protocol, analyzes in detail the structure of 13 kinds of basic information, elaborates each element of the data set in detail, and combines with the privacy statement of Amazon, which is outstanding in the existing e-commerce website. The P3 P policy file and privacy data structure are created. The P3P protocol is used to transform privacy declaration into human-readable privacy policy, which enables users to define their own privacy preferences, so that the website can provide more personalized services in accordance with users' habits. Users' privacy information can also be protected. According to the characteristics of electronic commerce, this paper constructs data, policy files and data structures, and studies its P3P protocol system for privacy issues in electronic commerce environment. Finally, combined with the privacy statement of the outstanding e-commerce website Amazon, the paper realizes the construction of the strategy and data model of e-commerce system based on P3P protocol.
【學(xué)位授予單位】：廣東工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：TP393.08

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