【摘要】：隨著互聯(lián)網(wǎng)廣泛普及和消費(fèi)觀念的轉(zhuǎn)變,電子商務(wù)迅猛發(fā)展,在線購物日益成為人們?nèi)粘Ｉ畹囊徊糠�。但�?由于電商網(wǎng)絡(luò)平臺建設(shè)存在監(jiān)管不力、制度不完善等明顯缺陷,成為阻礙電子商務(wù)市場發(fā)展的最主要因素。因此,完善電子商務(wù)信譽(yù)的制度化建設(shè),加強(qiáng)在線購物消費(fèi)者信心,可提高我國電子商務(wù)和在線購物的健康發(fā)展水平。本文以電商信譽(yù)的制度化管理為研究對象,通過分析電子商務(wù)環(huán)境對信用的影響,研究當(dāng)前我國電商信譽(yù)的管理模式,并提出電商信譽(yù)制度化管理的相應(yīng)措施與對策,力求不斷完善電子商務(wù)的信譽(yù)制度化建設(shè)。
[Abstract]:With the popularization of Internet and the change of consumption concept, E-commerce is developing rapidly, and online shopping is becoming a part of people's daily life. However, there are obvious defects in the construction of e-commerce network platform, such as weak supervision, imperfect system and so on, which are the main factors hindering the development of e-commerce market. Therefore, perfecting the systematization of electronic commerce reputation and strengthening the confidence of online shopping consumers can improve the healthy development level of electronic commerce and online shopping in our country. This paper takes the systematization management of e-commerce reputation as the research object, analyzes the influence of e-commerce environment on credit, studies the current management mode of e-commerce reputation in our country, and puts forward the corresponding measures and countermeasures for the institutionalized management of e-commerce reputation. Strive to constantly improve the credibility of electronic commerce institutionalized construction.
【作者單位】： 成都東軟學(xué)院;
【分類號】：F724.6

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