發(fā)布時(shí)間：2018-10-22 16:01

【摘要】：隨著互聯(lián)網(wǎng)信息技術(shù)的發(fā)展和普及,農(nóng)村電子商務(wù)市場(chǎng)規(guī)模極速擴(kuò)張。由于電子商務(wù)的飛速發(fā)展,農(nóng)民的創(chuàng)業(yè)和就業(yè)機(jī)會(huì)大大提高,農(nóng)村電商為政府的精準(zhǔn)扶貧政策提供了有效的手段。各地區(qū)積極開展培訓(xùn)活動(dòng)為農(nóng)村電商發(fā)展提供人才支持。加強(qiáng)農(nóng)民電商培訓(xùn),是解決農(nóng)村貧困人口就業(yè)、促進(jìn)農(nóng)民返鄉(xiāng)創(chuàng)業(yè)就業(yè)的關(guān)鍵。當(dāng)前,農(nóng)村電商人才的迫切需要和農(nóng)民電商技能素質(zhì)極度欠缺的矛盾,給我們提出了加快農(nóng)民電商培訓(xùn)的嚴(yán)峻課題。然而,現(xiàn)有關(guān)于農(nóng)民電商培訓(xùn)的研究甚少,信陽(yáng)市如何推進(jìn)農(nóng)民電商培訓(xùn)的戰(zhàn)略問(wèn)題有待研究。本文從供給與需求兩方面分別描述了信陽(yáng)市農(nóng)民電商培訓(xùn)的現(xiàn)狀,重點(diǎn)從政府、培訓(xùn)機(jī)構(gòu)、農(nóng)民三個(gè)層面分析了信陽(yáng)市農(nóng)民電商培訓(xùn)中存在的問(wèn)題,并對(duì)信陽(yáng)市進(jìn)一步開展農(nóng)民電商培訓(xùn)提出了建議。信陽(yáng)市加快農(nóng)民電商培訓(xùn),是由農(nóng)民內(nèi)源需要和經(jīng)濟(jì)社會(huì)發(fā)展等外生需要決定的。根據(jù)對(duì)信陽(yáng)市參加過(guò)農(nóng)村電商培訓(xùn)的農(nóng)民進(jìn)行問(wèn)卷調(diào)查可知,農(nóng)民對(duì)電商培訓(xùn)的潛在需求非常大。但其潛在需求在轉(zhuǎn)化為現(xiàn)實(shí)教育購(gòu)買力過(guò)程中面臨政策資源、培訓(xùn)體系、個(gè)人經(jīng)濟(jì)狀況等諸多因素限制,以至有效需求嚴(yán)重不足。培訓(xùn)供給方面,政府培訓(xùn)是主體,企業(yè)和培訓(xùn)機(jī)構(gòu)等很少甚至不愿參與參與其中。電商培訓(xùn)的有效供給和農(nóng)民的巨大需求嚴(yán)重不匹配,產(chǎn)生農(nóng)民電商培訓(xùn)供需失衡問(wèn)題。農(nóng)民電商培訓(xùn)屬于準(zhǔn)公共產(chǎn)品,它的正外部性使得它由市場(chǎng)供給便難以達(dá)到社會(huì)所期待的最佳水平。所以,政府應(yīng)在農(nóng)民電商培訓(xùn)中承擔(dān)更大的責(zé)任,通過(guò)政策創(chuàng)新、機(jī)制轉(zhuǎn)換等方式為多方參與有效提供農(nóng)民電商培訓(xùn)創(chuàng)造良好的環(huán)境。為此,本文從加強(qiáng)農(nóng)民電商培訓(xùn)的宣傳、建立以政府為主導(dǎo)的多渠道資金籌措機(jī)制、建立健全農(nóng)民電商培訓(xùn)監(jiān)督機(jī)制、完善農(nóng)村電商配套服務(wù)建設(shè)、培訓(xùn)機(jī)構(gòu)按需求制定培訓(xùn)課程、提高農(nóng)民使用互聯(lián)網(wǎng)技能、培養(yǎng)電商帶頭人等幾個(gè)方面提出了對(duì)策建議。
[Abstract]:With the development and popularization of Internet information technology, the scale of rural e-commerce market is expanding rapidly. With the rapid development of electronic commerce, farmers' entrepreneurship and employment opportunities are greatly improved, and rural e-commerce provides an effective means for the government's precision poverty reduction policy. All regions actively carry out training activities for the development of rural e-commerce to provide talent support. Strengthening farmers' e-commerce training is the key to solve the employment of the rural poor and promote farmers to return home to start employment. At present, there is a contradiction between the urgent need of rural electric merchants and the extremely lack of farmers' ecommerce skills, which brings us a serious problem of speeding up the training of farmers' e-commerce. However, there are few researches on the training of farmers' ecommerce, and the strategy of how to promote the training of farmers' e-commerce needs to be studied in Xinyang City. This paper describes the current situation of farmers' e-commerce training in Xinyang City from the two aspects of supply and demand, focusing on the problems existing in the training of farmers' e-commerce in Xinyang City from three aspects: government, training institutions and farmers. Some suggestions are put forward for further development of farmers'e-commerce training in Xinyang City. Xinyang City speeds up farmers' e-commerce training, which is determined by farmers' endogenous needs, economic and social development and other exogenous needs. According to the questionnaire survey of farmers who have participated in rural e-commerce training in Xinyang City, the potential demand for e-commerce training is very large. However, the potential demand is limited by many factors, such as policy resources, training system, personal economic situation and so on, and even the effective demand is seriously insufficient in the process of transforming the potential demand into real education purchasing power. On the training supply side, government training is the main body, and enterprises and training institutions are rarely or even unwilling to participate in it. The effective supply of ecommerce training is seriously mismatched with the huge demand of farmers, which leads to the imbalance between supply and demand of e-commerce training for farmers. Farmers' e-commerce training belongs to quasi-public goods, and its positive externality makes it difficult to reach the best level expected by the society by market supply. Therefore, the government should take more responsibility in the training of farmers' e-commerce, and create a good environment for the multi-party participation in providing farmer's e-business training effectively through policy innovation and mechanism transformation. For this reason, this paper aims at strengthening the propaganda of farmers' e-commerce training, establishing a multi-channel financing mechanism led by the government, establishing and perfecting the supervision mechanism of farmers' e-commerce training, and perfecting the construction of supporting services for rural ecommerce. The training institutions draw up training courses according to the demand, improve farmers' skills in using the Internet, and train the leaders of ecommerce, etc., and put forward some countermeasures and suggestions.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F724.6;F327

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