發(fā)布時間：2018-10-05 19:22

【摘要】：自2010年以來,中國傳統(tǒng)進出口貿(mào)易增速下降,于此同時,中國跨境電子商務(wù)卻迅速發(fā)展,而跨境物流的發(fā)展明顯滯后于跨國電子商務(wù)的發(fā)展,成為制約跨國電子商務(wù)發(fā)展的關(guān)鍵因素。本文以B2C跨境電子商務(wù)物流模式為研究對象。首先對跨境電子商務(wù)已有研究作了簡單的介紹與總結(jié),并且對目前跨境電子商務(wù)和物流發(fā)展現(xiàn)狀進行分析,介紹各個跨境電商物流模式概念以及優(yōu)缺點,同時分析影響跨境電商物流模式選擇的因素,分別運用矩陣圖決策法、比較分析法和模糊綜合評價方法對跨境電商物流選擇進行評價,并運用模糊綜合評價對A企業(yè)跨境物流模式作出評價。隨后本文從市場整體角度出發(fā),運用博弈理論提出合作建立海外倉模式是中小跨境電商企業(yè)的物流優(yōu)化選擇,對于中小跨境電商企業(yè)合作建立海外倉時的成本分攤問題,分別使用Shapley值法、最小核心法、GQP法進行求解計算。研究表明:影響跨境電商物流模式選擇的最重要因素是物流成本和客戶服務(wù)水平。對于實力規(guī)模大的跨境電商企業(yè)來說,最佳物流模式選擇是發(fā)展海外倉。對于規(guī)模實力小而難以單獨建立海外倉的中小跨境電商企業(yè)來說,可以選擇合作建立海外倉實現(xiàn)成本分攤和收益共享。
[Abstract]:Since 2010, the growth rate of China's traditional import and export trade has declined, while China's cross-border e-commerce has developed rapidly, while the development of cross-border logistics has lagged behind the development of transnational e-commerce. Become the key factor that restricts the development of transnational electronic commerce. In this paper, B-2 C cross-border e-commerce logistics model as the research object. First of all, the research on cross-border e-commerce has been briefly introduced and summarized, and the current situation of cross-border e-commerce and logistics development is analyzed, and the concept of each cross-border e-commerce logistics model and its advantages and disadvantages are introduced. At the same time, it analyzes the factors that affect the choice of cross-border e-commerce logistics model, and evaluates the cross-border e-commerce logistics choice by using matrix chart decision method, comparative analysis method and fuzzy comprehensive evaluation method, respectively. And use fuzzy comprehensive evaluation to A enterprise cross-border logistics model to evaluate. Then, from the perspective of the whole market, using the game theory, this paper puts forward that the cooperative establishment of overseas warehouse model is the logistics optimization choice of the small and medium-sized cross-border e-commerce enterprises, and the cost sharing problem when the small and medium-sized cross-border e-commerce enterprises cooperate to establish the overseas warehouse. The Shapley value method and the minimum core method are used to solve the problem. The results show that the most important factors affecting the choice of cross-border e-commerce logistics model are logistics cost and customer service level. For large-scale cross-border e-commerce enterprises, the best logistics model is to develop overseas warehouse. For small and medium-sized cross-border e-commerce enterprises with small scale and difficult to establish overseas warehouse alone, they can choose to cooperate to establish overseas warehouse to realize cost sharing and income sharing.
【學位授予單位】：浙江工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F724.6;F274;F259.2

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