【摘要】：我國(guó)電子商務(wù)雖然比較于美國(guó)、歐洲、日本等發(fā)達(dá)國(guó)家的電子商務(wù)高速發(fā)展起步比較晚,但發(fā)展勢(shì)頭非常強(qiáng)勁。經(jīng)過(guò)大約15年的發(fā)展,我國(guó)電子商務(wù)普及率已經(jīng)很高了,據(jù)不完全統(tǒng)計(jì),電子商務(wù)在網(wǎng)民中的滲透率約為56%,隨著電子商務(wù)的不斷普及和深化,電子商務(wù)的交易額也在不斷上漲,已經(jīng)成為國(guó)民經(jīng)濟(jì)發(fā)展中不可忽視的力量,對(duì)社會(huì)、個(gè)體產(chǎn)生了廣泛的影響。然而電子商務(wù)的信用問(wèn)題還需解決,比如大多數(shù)企業(yè)缺乏信用管理制度、社會(huì)普遍缺乏信用意識(shí)及信用規(guī)范、我國(guó)信用制度缺乏法律保障和獎(jiǎng)懲措施、信用中介發(fā)展速度緩慢等等都制約著電子商務(wù)健康、快速地發(fā)展。針對(duì)上述問(wèn)題,本文立足于第三方大宗商品電子商務(wù)信用體系的建設(shè),首先建立商家端、客戶端信用指標(biāo)體系,通過(guò)利用文獻(xiàn)計(jì)量法和內(nèi)容分析法進(jìn)行初步指標(biāo)體系的確立,這里先確立商家端、客戶端的信用體系;然后運(yùn)用相互認(rèn)同度、Krippendorffi'salpha系數(shù)檢驗(yàn)來(lái)進(jìn)行指標(biāo)合理化驗(yàn)證,并運(yùn)用SPSS22.0中的指標(biāo)間的相關(guān)系數(shù)進(jìn)一步進(jìn)行指標(biāo)間的信用驗(yàn)證,最終成功確立了指標(biāo)的準(zhǔn)確性,有效地指導(dǎo)了接下來(lái)權(quán)重的確立;其次信用指標(biāo)體系權(quán)重的確立,采用了三種主觀賦權(quán)的方式(專家賦權(quán)法、成對(duì)比較賦權(quán)法、層次分析法)、三種客觀賦權(quán)的方式(頻率賦權(quán)法、變異系數(shù)賦權(quán)法、熵值法賦權(quán))等形式的主客觀賦權(quán)的方式,然后基于以上的賦權(quán)方式,采用TOPSIS思想和廣義最大熵的原則,將上述的賦權(quán)方式進(jìn)行組合賦權(quán)的方式;最終確立了比較客觀有效地的指標(biāo)權(quán)重體系;最后信用評(píng)分體系的確立以及建議,引用了信用評(píng)分模型(原始信用評(píng)分、交易金額權(quán)重函數(shù)、時(shí)間折扣函數(shù)、初始信用值)、信用評(píng)價(jià)機(jī)制模式(商會(huì)、商盟等)、外延政策建議三個(gè)方面闡述信用指標(biāo)評(píng)分后的輔助工作。使得文章具有很好地連接性、完備性。在這一背景下,通過(guò)構(gòu)建第三方大宗商品電子商務(wù)信用體系來(lái)規(guī)范大宗商品商家與客戶之間的安全交易,本文建立完善的電子商務(wù)信用體系架構(gòu)并進(jìn)行了深入分析,為之后電子商務(wù)信用體系研究中提供重要的理論依據(jù),對(duì)目前大宗商品電子商務(wù)信用體系方面的建設(shè)很有借鑒以及指導(dǎo)意義。
[Abstract]:Compared with the United States, Europe, Japan and other developed countries, the rapid development of e-commerce in China started relatively late, but the development momentum is very strong. After about 15 years of development, the penetration rate of electronic commerce in China has been very high. According to incomplete statistics, the penetration rate of electronic commerce among Internet users is about 56.6%. With the continuous popularization and deepening of electronic commerce, the volume of e-commerce transactions is also rising. It has become an important force in the development of national economy and has a wide influence on society and individual. However, the credit problems of electronic commerce still need to be solved, such as the lack of credit management system in most enterprises, the general lack of credit consciousness and credit standard in society, the lack of legal protection and reward and punishment measures in China's credit system. The slow development of credit intermediary restricts the healthy and rapid development of e-commerce. Aiming at the above problems, this paper is based on the construction of the credit system of the third party commodity e-commerce. Firstly, it establishes the credit index system of the merchant and the client, and establishes the preliminary index system by using the method of bibliometrics and content analysis. This paper first establishes the credit system of the merchant side and the client side; then uses the Krippendorffisalpha coefficient test to verify the index rationalization, and further validates the credit index by using the correlation coefficient between the indicators in SPSS22.0. Finally, the accuracy of the index is successfully established, which effectively guides the establishment of the next weight. Secondly, the establishment of the weight of the credit index system adopts three ways of subjective weighting (expert weighting method, paired comparative weighting method). Analytic hierarchy process (AHP), three kinds of objective weighting methods (frequency weighting method, coefficient of variation weighting method, entropy method weight) and other forms of subjective and objective weights, and then based on the above weighting methods, using TOPSIS thought and the principle of generalized maximum entropy. Finally, it establishes a more objective and effective index weight system. Finally, the establishment of credit scoring system and suggestions, the credit scoring model (original credit score) is cited. Trading amount weight function, time discount function, initial credit value), credit evaluation mechanism model (chamber of commerce, commercial alliance, etc.), extension policy recommendations of the three aspects of credit indicators after the elaboration of the auxiliary work. So that the article has good connectivity, completeness. Under this background, by constructing the third party commodity electronic commerce credit system to standardize the safe transaction between the commodity merchant and the customer, this paper establishes the perfect electronic commerce credit system frame and carries on the thorough analysis. It provides an important theoretical basis for the study of electronic commerce credit system, and it is of great reference and guidance significance to the construction of electronic commerce credit system of bulk commodities at present.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F724.6;F274

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