【摘要】：在全新的網絡信息技術時代，電子商務作為適應網絡虛擬市場發(fā)展新的管理模式，將成為未來企業(yè)發(fā)展的必由之路。目前，林產品的流通市場體系建設相對滯后，市場信息閉塞，交易手段落后，造成林產品市場波動較大，因而制約了林產品銷售市場的廣域覆蓋和多樣化的供求。 本文以電子商務相關理論為基礎，以林業(yè)行業(yè)為研究對象，，通過查閱國內外關于林業(yè)行業(yè)電子商務發(fā)展的相關文獻，分析影響林業(yè)行業(yè)電子商務平臺建設的相關因素，找出我國林業(yè)行業(yè)電子商務建設中存在的問題，從而采取有效的措施整合分散的林業(yè)信息資源，并試圖搭建適合我國林業(yè)行業(yè)發(fā)展的電子商務平臺，完成林業(yè)行業(yè)電子商務平臺中管理體系模塊、支付體系模塊、安全體系模塊等主要模塊建設，進而實現(xiàn)電子商務的訂單管理、銷售管理、產品管理和客戶管理等主要功能。本研究為推動我國林業(yè)資源信息化和林產品網上交易的發(fā)展，促進林業(yè)企業(yè)在全球市場中的競爭力有一定的應用價值。
[Abstract]:In the new era of network information technology, electronic commerce, as a new management mode to adapt to the development of network virtual market, will become the only way for the development of enterprises in the future. At present, the construction of circulation market system of forest products lags behind, the market information is blocked and the trading means are backward, which makes the market of forest products fluctuate greatly, thus restricting the wide area coverage and diversified supply and demand of forest products marketing market. Based on the theory of E-commerce, this paper takes the forestry industry as the research object, and analyzes the relevant factors that affect the construction of the E-commerce platform of the forestry industry by consulting the relevant literature about the development of E-commerce in the forestry industry at home and abroad. To find out the problems existing in the construction of E-commerce in forestry industry of our country, and to take effective measures to integrate the scattered forestry information resources, and to try to build the electronic commerce platform suitable for the development of forestry industry in our country. The management system module, payment system module, safety system module and other main modules of the electronic commerce platform of forestry industry are completed, and then the main functions of order management, sales management, product management and customer management of electronic commerce are realized. In order to promote the development of forestry resources informatization and online trading of forest products in China, and promote the competitiveness of forestry enterprises in the global market, this study has certain application value.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F326.2;F724.6

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