汽車后服務(wù)連鎖企業(yè)的電子商務(wù)戰(zhàn)略及規(guī)劃
發(fā)布時間：2018-08-30 18:39
【摘要】：1997年,中國化工信息網(wǎng)作為國內(nèi)第一個電子商務(wù)網(wǎng)站,正式上線運營開始,從那時起中國的電子商務(wù)發(fā)展歷經(jīng)了跌宕起伏、輝煌曲折的19年。2015年,中國在線消費規(guī)模達到16423億,占當年社會消費品零售總額的12.8%,過去5年都是以21%的速度擴大增長。如今,電子商務(wù)已經(jīng)越來越廣泛和深入的觸及到我們生活的方方面面。而汽車服務(wù)行業(yè)電子商務(wù)進程由于缺乏標準化的服務(wù)流程、無法客觀衡量量化的服務(wù)質(zhì)量、地域服務(wù)限制、交易支付實現(xiàn)方式等,進程緩慢、步履艱辛。但隨著二維碼的使用和移動支付的普及,如今早已被炒的火熱的020模式,由于能實現(xiàn)交易閉環(huán),而成為可能。本文就是希望能通過各種調(diào)研和分析,以XQT車業(yè)服務(wù)有限公司為例,研究和探索出對于從事汽車后服務(wù)的企業(yè)而言,行之有效的電商運營模式,助力電子商務(wù)在汽車后服務(wù)市場的發(fā)展。
[Abstract]:In 1997, China Chemical Industry Information Network, as the first e-commerce website in China, officially started to operate online. Since then, China's e-commerce development has experienced ups and downs, brilliant twists and turns for 19 years. In 2015, China's online consumption scale reached 1.6423 trillion. Retail sales of consumer goods grew by 21 percent in the past five years, accounting for 12. 8 percent of that year's total retail sales. Today, electronic commerce has more and more extensive and deep contact with all aspects of our life. However, due to the lack of standardized service flow, the process of e-business in automobile service industry can not objectively measure the quantitative service quality, regional service constraints, transaction payment, etc., the process is slow and difficult. But with the use of QR codes and the popularity of mobile payments, the hot 020 model, which has long been speculated, has become possible because of the closed-loop trading. This paper hopes that through various research and analysis, taking XQT Automobile Industry Service Co., Ltd., as an example, it will study and explore an effective e-commerce operation model for the enterprises engaged in automobile rear service. Support the development of e-commerce in the auto post-service market.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6
本文編號：2213955
[Abstract]:In 1997, China Chemical Industry Information Network, as the first e-commerce website in China, officially started to operate online. Since then, China's e-commerce development has experienced ups and downs, brilliant twists and turns for 19 years. In 2015, China's online consumption scale reached 1.6423 trillion. Retail sales of consumer goods grew by 21 percent in the past five years, accounting for 12. 8 percent of that year's total retail sales. Today, electronic commerce has more and more extensive and deep contact with all aspects of our life. However, due to the lack of standardized service flow, the process of e-business in automobile service industry can not objectively measure the quantitative service quality, regional service constraints, transaction payment, etc., the process is slow and difficult. But with the use of QR codes and the popularity of mobile payments, the hot 020 model, which has long been speculated, has become possible because of the closed-loop trading. This paper hopes that through various research and analysis, taking XQT Automobile Industry Service Co., Ltd., as an example, it will study and explore an effective e-commerce operation model for the enterprises engaged in automobile rear service. Support the development of e-commerce in the auto post-service market.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6
【參考文獻】
相關(guān)期刊論文 前4條
1 羅裕梅;;Web技術(shù)與網(wǎng)絡(luò)營銷方法探討[J];電子商務(wù);2010年12期
2 李桂;;基于虛擬卡的電子商務(wù)安全支付[J];中國信用卡;2007年16期
3 林黎明;李新春;;電子商務(wù)系統(tǒng)安全多級模糊綜合評判[J];武漢職業(yè)技術(shù)學(xué)院學(xué)報;2006年01期
4 王革 ,吳練達 ,張亞輝;企業(yè)戰(zhàn)略管理理論演進與展望[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2004年01期
相關(guān)碩士學(xué)位論文 前2條
1 蔡衡;我國電子商務(wù)盈利模式研究[D];華中師范大學(xué);2008年
2 王謹樂;我國電子商務(wù)網(wǎng)站綜合評價研究與應(yīng)用[D];合肥工業(yè)大學(xué);2008年
，本文編號：2213955
本文鏈接：http://sikaile.net/jingjilunwen/dianzishangwulunwen/2213955.html
最近更新
教材專著
