【摘要】：近年來互聯(lián)網的發(fā)展也帶來了電子商務的持續(xù)升溫,電子商務環(huán)境下的快遞業(yè)市場也得到了前所未有的擴大。同時,高校人數的不斷增加,校園師生購買力的逐步增強,校園快遞市場也成為了快遞業(yè)的一片藍海。到目前,校園快遞業(yè)獲得了一定的發(fā)展,但是與國內外大型物流快遞企業(yè)相比較而言,可以看出校園快遞在蓬勃發(fā)展的背后依然存在著很多問題亟待解決,這些問題已經嚴重制約著校園日常管理和校園快遞建設發(fā)展,例如起步較晚,同行業(yè)競爭激烈,服務不到位,管理混亂、規(guī)章制度缺乏等,在這種嚴峻的形勢下,校園快遞急需發(fā)現和整合自身優(yōu)勢,彌補自身不足,通過對校園大環(huán)境和校園快遞需求特點進行分析,在電子商務背景下,創(chuàng)造健康、規(guī)范的環(huán)境、并充分考慮校園師生群體的需求,保障其權益,與學校建立起合作理念,最終找到適合和促進自身發(fā)展的戰(zhàn)略。本文在電子商務、物流快遞和企業(yè)戰(zhàn)略管理理論的基礎上,從校園物流行業(yè)發(fā)展現狀及面臨的主要問題出發(fā),以S高校菜鳥驛站為具體分實例,探討校園快遞發(fā)展策略。本文主要從五個部分進行闡述.一、緒論,主要講了本論文的研究背景、目的和意義,分析了國內外關于電子商務環(huán)境下的快遞業(yè)以及校園快遞的研究現狀。第二部分是理論綜述,包括電子商務、快遞及校園快遞等基本理論。第三部分是是S高校菜鳥驛站的現狀與存在問題的分析,通過對S高校菜鳥驛站進行問卷調查和實地調研,采用“PEST”模型分析法、SWOT分析法等來分析我國校園快遞市場特點和需求情況、發(fā)展現狀和存在的問題。第四部分是S高校菜鳥驛站對策分析與發(fā)展戰(zhàn)略,主要從校園快遞公司的功能分析、資源配備以及校園快遞公司如何與目前互聯(lián)網+和大數據相結合,提高其效率等方面加以闡述。第五部分是結論與展望,對本文研究結論進行總結,在分析不足之處后進行展望。
[Abstract]:In recent years, the development of the Internet has also brought about the continuous warming of e-commerce, and the express delivery market under the E-commerce environment has also been expanded unprecedented. At the same time, with the increasing number of colleges and universities and the increasing purchasing power of campus teachers and students, the campus express market has become a blue sea for express delivery industry. Up to now, the campus express industry has got certain development, but compared with the large logistics express enterprises at home and abroad, it can be seen that there are still many problems to be solved urgently behind the vigorous development of campus express. These problems have seriously restricted the development of campus daily management and campus express delivery construction, such as the late start, fierce competition in the same industry, inadequate service, confusion in management, lack of rules and regulations, etc. In this grim situation, Campus express urgently needs to find and integrate its own advantages, make up for its own shortcomings, through the analysis of the campus environment and campus express demand characteristics, in the context of e-commerce, create a healthy, standardized environment, And fully consider the needs of teachers and students on campus, protect their rights and interests, establish a cooperative concept with the school, and finally find a strategy suitable for and promote their own development. Based on the theory of electronic commerce, logistics express delivery and enterprise strategic management, this paper discusses the development strategy of campus express delivery based on the current situation of campus logistics industry and the main problems it faces. This article mainly carries on the elaboration from five parts. The main contents are as follows: 1. Introduction, this paper mainly describes the research background, purpose and significance of this paper, analyzes the domestic and foreign express industry under the environment of electronic commerce and the current research situation of campus express delivery. The second part is a theoretical review, including e-commerce, express delivery and campus express delivery and other basic theories. The third part is the analysis of the status quo and existing problems of the rookie post in S university, through the questionnaire survey and field investigation to the rookie post in S university. The "PEST" model analysis method is used to analyze the characteristics and demand of campus express delivery market in our country, the present situation of development and the existing problems. The fourth part is the countermeasure analysis and development strategy of rookie station in S university, mainly from the function analysis of campus express company, resource allocation and how to combine campus express company with internet and big data. Improve its efficiency and other aspects to be elaborated. The fifth part is the conclusion and prospect.
【學位授予單位】：云南師范大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F259.2

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本文編號：2192939