電子商務(wù)績(jī)效評(píng)價(jià)體系探索
[Abstract]:Performance evaluation can effectively help enterprises to achieve strategic goals and improve staff performance, it has a very far-reaching impact on enterprises, it is not only the mechanism to promote the rapid development of enterprises in the contemporary competitive environment, It is also the method and means of self-supervision and self-restraint used by enterprises in their own management. In the contemporary era, the traditional performance evaluation system has obviously not adapted to the management of e-commerce enterprises in the new economic era. Enterprises urgently need to explore a set of performance evaluation system adapted to the background of the present environment with the change of the market environment. Based on the theory of enterprise management and the characteristics of e-commerce industry, this paper demonstrates the application of strategic performance evaluation system in this industry. First, the development of foreign performance evaluation system is analyzed. At the same time, it also analyzes the three stages of traditional performance evaluation, contemporary performance evaluation and corporate performance evaluation issued jointly by the Ministry of Finance. The advantages and disadvantages of each stage are summarized, which provides an important theoretical basis for further research and construction of a new enterprise performance evaluation system. Secondly, by verifying the close relationship between enterprise performance evaluation system and strategic management, management control and incentive system, this paper starts from the side of interactive management control and dynamic strategic management. A strategic performance evaluation system based on the theory of strategic management is proposed. Thirdly, using the balanced scorecard evaluation method to construct the overall framework of corporate strategic performance evaluation system, through the internal performance and external performance to build the corporate strategic performance evaluation index system. It is divided into three levels: the first layer has 5 indicators, the second layer has 14 indicators, the third layer has 26 indicators, and the index content of each level is introduced. Fourthly, taking the E-commerce enterprise of Chongqing as an example, the paper makes an empirical study on strategic performance evaluation by using balanced Scorecard on the basis of in-depth investigation, and puts forward some suggestions for adjustment. Finally, this paper summarizes the research results and shortcomings of this paper, leaving behind the subject of further research in the future.
【學(xué)位授予單位】:重慶理工大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F724.6;F272.92
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 周清杰;公司治理效率:一個(gè)基于制度經(jīng)濟(jì)學(xué)的分析[J];財(cái)經(jīng)科學(xué);2003年03期
2 趙愛(ài)玲;;我國(guó)新的企業(yè)效績(jī)?cè)u(píng)價(jià)指標(biāo)體系中存在的問(wèn)題及改進(jìn)建議[J];財(cái)務(wù)與會(huì)計(jì);2001年02期
3 潘福祥;公司治理與企業(yè)價(jià)值的實(shí)證研究[J];中國(guó)工業(yè)經(jīng)濟(jì);2004年04期
4 楊龍志;溫州“中國(guó)鞋都”發(fā)展戰(zhàn)略分析與對(duì)策[J];上海經(jīng)濟(jì)研究;2001年06期
5 沈亦靈;多元主體下的企業(yè)經(jīng)營(yíng)績(jī)效評(píng)價(jià)體系[J];上海經(jīng)濟(jì)研究;2001年07期
6 劉彤;小股東權(quán)益與公司治理績(jī)效改善——基于產(chǎn)權(quán)理論的分析[J];經(jīng)濟(jì)科學(xué);2002年02期
7 李春琦,石磊;國(guó)外企業(yè)激勵(lì)理論述評(píng)[J];經(jīng)濟(jì)學(xué)動(dòng)態(tài);2001年06期
8 劉漢民;所有制、制度環(huán)境與公司治理效率[J];經(jīng)濟(jì)研究;2002年06期
9 李詠新;;績(jī)效評(píng)價(jià)指標(biāo)與標(biāo)準(zhǔn)[J];企業(yè)導(dǎo)報(bào);2010年10期
10 陳雪松,韓秀華;平衡計(jì)分卡和關(guān)鍵成功要素在戰(zhàn)略管理中的運(yùn)用與整合[J];西安交通大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2003年03期
本文編號(hào):2170318
本文鏈接:http://sikaile.net/jingjilunwen/dianzishangwulunwen/2170318.html