【摘要】：隨著外貿(mào)企業(yè)信息化進程的加快,電子商務(wù)已成為外貿(mào)企業(yè)經(jīng)營的重要選擇。據(jù)統(tǒng)計目前我國的外貿(mào)網(wǎng)商已超過360萬家,僅2010年的在線外貿(mào)出口額就近100億美元。但由于人才的缺乏和培養(yǎng)的滯后,電子商務(wù)人才已成為制約我國外貿(mào)企業(yè)電子商務(wù)發(fā)展的最根本問題。優(yōu)秀的電子商務(wù)人才有助于外貿(mào)企業(yè)整合營銷,幫助外貿(mào)企業(yè)扭轉(zhuǎn)局勢,提升競爭力,進行營銷風險和效果自控、提高投資回報率自控,從而通過新渠道實現(xiàn)利益最大化和電子商務(wù)化。那么外貿(mào)企業(yè)未來需要什么樣的電子商務(wù)人才,如何培養(yǎng),怎樣保障人才,使企業(yè)在競爭中立于不敗之地,是眼下外貿(mào)企業(yè)急需關(guān)注和解決的問題。 本文在企業(yè)人才培訓理論基礎(chǔ)上,從外貿(mào)企業(yè)電子商務(wù)人才入手,以實地考察與問卷調(diào)查為方法,以SPSS為分析工具,有效分析了外貿(mào)企業(yè)電子商務(wù)人才培訓效果的影響因素,包括組織因素、個人因素和培訓系統(tǒng)三方面,進而對于CIPP模型進行改進。然后提出基于CIPP改進模型的外貿(mào)企業(yè)電子商務(wù)人才培訓體系框架并應(yīng)用。最后提出應(yīng)用CIPP改進模型的外貿(mào)企業(yè)電子商務(wù)人才培訓體系的保障措施建議,包括戰(zhàn)略引導、組織支持、制度保證和風險防范等方面,為培養(yǎng)更專業(yè)、綜合能力更強的外貿(mào)企業(yè)電子商務(wù)人才提供參考借鑒,以支撐外貿(mào)企業(yè)電子商務(wù)的發(fā)展,推動傳統(tǒng)外貿(mào)企業(yè)的結(jié)構(gòu)優(yōu)化升級,促進經(jīng)濟的發(fā)展。
[Abstract]:With the acceleration of foreign trade enterprise informatization process, e-commerce has become an important choice for foreign trade enterprises. According to statistics, China's foreign trade network has more than 3.6 million, only in 2010, the online export volume of nearly 10 billion US dollars. However, due to the lack of talents and the lagging of training, e-commerce talents have become the most fundamental problem that restricts the development of e-commerce in foreign trade enterprises of our country. Excellent e-commerce talents help foreign trade enterprises integrate marketing, help foreign trade enterprises to reverse the situation, enhance their competitiveness, carry out self-control of marketing risks and effects, and increase the rate of return on investment. Thus through the new channels to maximize benefits and e-commerce. So foreign trade enterprises need what kind of e-commerce talents in the future, how to train, how to protect talent, so that enterprises in an invincible position in the competition, is the current foreign trade enterprises urgently need to pay attention to and solve the problem. Based on the theory of enterprise talent training, starting with foreign trade enterprise e-commerce talents, taking field investigation and questionnaire investigation as the method, using SPSS as the analysis tool, this paper effectively analyzes the influencing factors of the foreign trade enterprise e-commerce talent training effect. Including organizational factors, personal factors and training system, and then to improve the CIPP model. Then the framework and application of foreign trade enterprise e-commerce personnel training system based on CIPP improved model are put forward. Finally, the paper puts forward some measures to guarantee the training system of e-commerce talents in foreign trade enterprises using CIPP improved model, including strategic guidance, organizational support, system guarantee and risk prevention, etc., in order to cultivate more professional, and so on. In order to support the development of foreign trade enterprises, promote the optimization and upgrading of the structure of traditional foreign trade enterprises, and promote the development of economy, the foreign trade enterprises with stronger comprehensive ability can provide reference for the electronic commerce talents of foreign trade enterprises.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272.92;F724.6

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